Web Analytics - Topics A-Z
Topics A-Z listing of articles and resources about web site measurement, web analytics and web traffic analysis.
This category last updated: 14 June 2013
All About Google Tag Manager
Some of you may have one or two tags on your site. Others may have 20 or more tags on your site. Everyone can use GTM to make tagging and tag changes easier..."
Don't Just Count the Likes
- by Liana Evans. ClickZ, September 27, 2012. "Marketing in social media can be a tough task for some marketing teams. Sure, there's the whole allure of "everyone is doing it," but at the end of the day all marketing efforts for any company must be held accountable. Don't fall for the whole "social media can't be measured" line of thinking either; it can be and you just need to know what your end goal is..."
Get social, mobile, and 40+ new data points with the Google Analytics API
- Posted by Pete Frisella and Nick Mihailovski, Google Analytics API team. Google Analytics Blog, Tuesday, September 18, 2012. "Google Analytics Core Reporting APIs enable a powerful and flexible way to analyze, report on, and ultimately optimize such things as web and mobile experiences, conversions, and sales.
Today we’re adding over 40 new metrics and dimensions that can be queried through the Core Reporting API. This enables developers to create reports that are similar to what is available in the Google Analytics web interface for important areas such as social and mobile. See a full list of additions on the Core Reporting API changelog..."
Benchmarking your web traffic
- Posted by claus-groot. Distilled, September 14, 2012. "Internet traffic is a funny thing, and sometimes things happen to your traffic you don't understand. Your industry's traffic may be growing, and almost certainly includes some seasonality. This post suggests a method to look past the traffic's trends, and instead tells you if you are beating the competition...
In this post, I advocate benchmarking your traffic to the industry you are in. This allows you to look past the seasonality and overall growth / contraction of your industry encounters, and instead lets you focus on your market share of relevant internet traffic. The problem is to figure out how that traffic changes..."
Web Analytics Maturity: 3 Signs on the Road to Success
- by Andrew Edwards. ClickZ, September 10, 2012. "The first sign that you're getting mature about analytics is that you have stopped calling it "web analytics."
Actually that isn’t going to be one of the three signs.
I call it web analytics because that’s what most folks recognize. Talk about Digital Analytics or Marketing Analytics or a new breed of data crunch-and-display tools that service a new market I have called "Convergence Analytics," and you may get more than a few blank stares..."
5 Features of Google Analytics You Probably Are Not Using
- by Phil Anderson. LunaMetrics, Posted on August 30, 2012. "Google Analytics is a big tool, loaded with lots of features. It's possible, even for experienced users to not have discovered all of the nooks and crannies where features hide in Google Analytics. As someone who trains and consults in the tool, I've used everything at least once, but sometimes I forget these features are there as well.
- Term Clouds
- Motion Charts
- Plot Rows
- Compare Metrics
- Pivot Table
Top 10 Web Analytics Segmentation Tips
- by Garry Przyklenk, Search Engine Watch, August 22, 2012. "With so much raw data at our fingertips, many web analysts look to social media, analytics experts and peer discussion to determine what data can be compiled into meaningful information.
Mastery of the art and science of web analytics doesn't rely on inventing a 'god metric' or replicating a fancy dashboard. Insights are derived from understanding how to segment your website visitors to tell a story and drive business value.
Here are top 10 segmentation tips that can transform your data into information..."
Customize Google Analytics with Shortcuts
- by Justin Cutroni. Analytics Talk, August 29, 2012. "Everyone who uses Google Analytics has different needs. If you're an executive you need different data than a marketer. If you work in an ecommerce business you want to view different data than someone in the publishing business.
While you could alway do some customization in Google Analytics you could never save a report with all of your changes, like a new sort order or different table visualization.
That's where Google Analytics Shortcuts come in.
Shortcuts are a way to save almost any customization to a report..."
Multi-Channel Funnels: Webinar, Checklist, Tips & Tricks
- Posted by by Neil Hoyne, Global Program Manager for Attribution. Google Analytics Blog, Wednesday, August 29, 2012. "Understanding the customer journey, from consideration to conversion, is no easy feat. But with tools like Multi-Channel Funnels (MCF) in Google Analytics, we're working to make it easier to uncover new insights and opportunities to improve marketing performance. As Google’s Global Program Manager for Attribution, I recently led a webinar that highlighted opportunities to:
- Improve keyword coverage to reach customers at all stages of the conversion path.
- Identify those channels that directly contribute to the growth of your business.
- Learn how metrics like average order value can be influenced by early-stage marketing..."
Get To Your Data Faster: Announcing Shortcuts In Google Analytics
- Posted by Andrew Seguin, Google Analytics Team. Google Analytics Blog, Wednesday, August 29, 2012. "We're pleased to announce the addition of Shortcuts to Google Analytics. Shortcuts help you get to the exact view you want of your data in GA in record time. Rather than having to go through the "find report, add segment, change, sort" process daily, with Shortcuts you can do it once, save it, and come back to it in a single click..."
Automate Google Analytics Reporting using Google Apps Script
- Posted by Nick Mihailovski. Google Analytics Blog, Thursday, August 23, 2012. "Many people have been asking for a simple way to put Google Analytics data into a Google Spreadsheet. Once the data is inside a Google Spreadsheet, users can easily manipulate Google Analytics data, create new visualizations, and build internal dashboards.
So today we released a new integration that dramatically reduces the work required to put Google Analytics data into any Apps Script supported product, such as Google Docs, Sites, or Spreadsheets..."
4 Ideas for Better Social Media Measurement
- by Adam Singer. ClickZ, August 9, 2012. "Although the social space has rapidly matured over the last decade-plus, social media measurement remains a mystery for many. This mystery is due to two main factors. One is the fact that understanding off-site social activity, where marketers lack a data set as robust as they receive on their own website, is a challenge. The other is that despite social media itself not being new, it's still an emerging (and fragmented) marketing channel and frequently lacks clear objectives/conversion goals from brands..."
Data Overload: Finding the Right Mix of Social Analytics Metrics
- by Andrea Fishman. ClickZ, August 8, 2012. "... The rapid growth in popularity of social media, from brand pages on Facebook to flash sales on Twitter to custom YouTube channels, has transformed social media from a personal engagement channel to a core element of most businesses' marketing strategies. Unfortunately, the amount of interactions and touch points is dizzying: too much data to sort through, too many sources of data to consolidate, too many vendors to manage, too many ways to interpret the data, and too many meaningless metrics..."
Rethinking Blog Metrics
- By Justin Cutroni. Analytics Talk, July 27, 2012. "A few months ago I started an experiment. I added some code to my site to better track how visitors interacted with my content. The new code tracks various user activities, like scrolling and reaching certain locations in the page. Not only did the code collect more data about user behavior it also changed many established metrics, like time on site & page and bounce rate.
The result is an entirely different view of a user visit and new benchmark metrics for blog performance.
At least that's my opinion. I’d like to hear yours :)..."
Understanding And Using Page Value
- Posted by Google Analytics Advocate Justin Cutroni. Google Analytics Blog, Tuesday, July 24, 2012. "When Google launched Google Analytics many moons ago (2005 to be exact) there was a metric named $Index. It wasn't your standard analytics metric, like pageviews or visits. It was a calculated metric to help businesses understand value of content. Unfortunately $Index was removed from Google Analytics version 5 due to some technical limitations.
But now it's back as a new metric named Page Value!... Page Value is calculated using the value of your transactions and your goals..."