Web Analytics - Topics A-Z
Topics A-Z listing of articles and resources about web site measurement, web analytics and web traffic analysis.
This category last updated: 22 August 2013
Return on investment analysis for all your digital channels
- Posted by Laura Holmes, Product Manager. Google Analytics Blog, Tuesday, October 30, 2012. "Google Analytics has been a great place to analyze the performance of your Google advertising programs, but a piece of the puzzle has been missing: analyzing return on investment across all your digital channels. That's why we're happy to announce our new Cost Data Import tool, now available in public beta. This tool allows Google Analytics users to import their cost data from any digital source -- such as paid search providers, display providers, affiliates, email, social and even organic traffic.
Your imported cost data can be viewed in two places: in a new report called Cost Analysis in Traffic Sources, and in the newly publicly available Attribution Modeling Tool. These reports show you how all your digital marketing channels are performing compared to each other, so you can make better decisions about your marketing programs..."
Re-imagining Google Analytics to support the versatile usage patterns of today's users
- Posted by Manav Mishra, Group Product Manager, Google Analytics. Google Analytics Blog, Monday, October 29, 2012. "A typical consumer today uses multiple devices to surf the web and interact in many ways with your business. For most large businesses, already swimming in many sources of hashed data, it’s an enormous challenge, but also an incredible opportunity.
Measurement today is evolving from technology that counts site traffic into a broader system that measures your effectiveness in advertising, sales, product usage, support, and retention. Ultimately, this sort of integrated measurement can help you deliver the best service, products, and experiences for your customers.
We've been developing solutions, like Google Analytics Premium and Mobile App Analytics to advance this vision. For large enterprises, such as Premium customers and those who want to work with APIs, we're now starting to offer 'Universal Analytics'. This will help these customers tailor Google Analytics to their needs, integrate their own datasets and ultimately get a more complete vision of the entire marketing funnel..."
Mobile App Analytics Updates And Public Beta Launch
- Posted by JiaJing Wang, Google Analytics Team. Google Analytics Blog, Thursday, October 25, 2012. "With ever-expanding mobile application marketplaces (more than 600,000 apps on Google Play at the time of writing) and a shift in focus to mobile (more than 80 percent of marketers are planning to increase emphasis in mobile initiatives in 2013, according to recent research we conducted with ClickZ) measuring mobile is more important now than ever. With this, we are excited to be moving Google Analytics Mobile App Analytics (initially launched at I/O) out of closed and into open beta. We’ve listened to feedback from more than 5,000 mobile app developers during the closed beta, improved the product, and are now making it available to all developers and marketers.
In addition to moving into public beta, there are some other exciting updates..."
Universal Analytics: The Next Generation of Google Analytics
- by Justin Cutroni. Analytics Talk, October 29, 2012. "Google Analytics is introducing a number of new technologies, collectively called Universal Analytics, that will create a better way for businesses to measure their digital world.
The cornerstone change in Universal Analytics is that Google Analytics is becoming user or customer centric rather than visit centric. This paradigm, sometimes called customer centricity, more closely aligns with how businesses traditionally measure their performance..."
3 Metrics to Measure Customer Happiness on Your Website
- by Ashutosh Garg, Search Engine Watch, October 24, 2012. "... Some of the commonly used happiness metrics are:
- Bounce rate: What percentage of the people bounced quickly (had just one page view on your site)? A high bounce rate may imply “unhappy user”.
- Page views per session: Number of pages a used viewed in a session. Session is typically defined as 30 minutes of no activity by the same user.
- Time on site: Amount of time spend on your site as measured in seconds.
While these metrics exist, and at high level they may map to user happiness, they don't always work..."
Using analytics to gauge your social media impact
- By W. Michael Phibbs. Connected Cops, October 17, 2012. "You can view the use of social media without application of proper analytics tools through the axiom of the old story: A wife and husband were driving on the interstate. The wife asks, 'Where are we going?' The husband replies, 'I don't know but we are making great time.' Using social media to get your message out is only a small part of the process. In order to make social media work, you not only have to be able to decide the correct platform for sending messages, but also, how to select and use the correct analytics to determine if you are hitting the right targets. You must know how to gauge if your social media efforts are being successful in order to determine the return on your social media investment..."
Building A Centralized Digital Marketing Platform With Google Analytics
- The following is a guest post contributed by Google Analytics Certified Partner Daniel Waisberg. Google Analytics Blog, Tuesday, October 23, 2012. "Think about your business as a train. It has a locomotive and several wagons, each with its own function and importance (e.g., a restaurant wagon, a restroom wagon, and a luggage wagon). Now, let's say Google Analytics is the locomotive of the train, it is used to drive the business forward in a data-driven way. Together with it we find several important wagons: AdWords, AdSense, Webmaster Tools and others. How would you like those wagons to be tightly integrated?
This is the idea behind Google Analytics Integrations, an eBook that describes the official integrations available on Google Analytics..."
Know Your Limits - A Google Analytics Reference Guide
- Measuring Success - Based on the book Advanced Web Metrics with Google Analytics - by Brian Clifton, October 16, 2012. "... The table below lists the limits set for the free version of Google Analytics. If you feel you need more horse power, the paid for Premium version is available (I will compare Free versus Premium in a later post). I reproduce this content form Chapter 3 of the book.."
How To Turn (Not Provided) Into Useful, Actionable Data
- by Carrie Hill. Search Engine Land, October 19, 2012. "We've all seen it, lurking in our Analytics reports, nearly always at the top, sucking a huge chunk of data into a black hole of uncertainty and uselessness.
Not provided was predicted as having a single-digit impact on sites. In my research, I've found it to have upwards of a 40% impact, especially on smaller traffic sites...
I found a great Custom Filter here that allowed me to see a good chunk of data. With this filter, instead of (not provided) we are allowed to see the page that the (not provided) click landed on. This then gives us an idea of what keyword phrases are driving that traffic. Here’s an example..."
Real Time Analytics Supports Profiles
- Posted by Linus Chou, Google Analytics team. Google Analytics Blog, Wednesday, October 17, 2012. "(Update: Please note that this rollout will be happening over the next couple of weeks so be patient with us as we ramp this feature up.)
Last year we announced the beta launch of Real Time Analytics. We knew it would be an addictive feature but we were blown away seeing the growth and usage. In fact, we now have over 7 years worth of engagement with the feature every day!
One of the biggest requests we received was to show real time traffic per profile, which would also allow non-admin users to view real time reports. So today, we are really excited to announce that we are beginning to roll out Real Time support for your profiles! What this means is that the data you see in real time is profile specific and obeys the filtering you set up for that profile. And this means any user with access to a profile can view the associated real time reports. You can choose and move between profiles using the standard profile-picker feature available in the upper left hand corner..."
4 Google Analytics Features You Probably Haven't Used
- by Alex Cohen, ClickZ, October 10, 2012. "With every new feature, Google Analytics becomes more powerful, but also more complex. Hidden in the nest of menus are four powerful features that you might have overlooked. 1. Page Speed... 2. In-Page Analytics... 3. The Network Report (aka Reverse IP Lookup)... 4. Visualize With Motion Charts..."
Quantifying the ROI of Social Media Product Promotion
- by Kevin Tate. ClickZ, October 16, 2012. "As brands' social commerce efforts have evolved over the course of 2012, the focus has shifted largely from pure social transactions toward social product discovery and engagement. Approaching social engagement with a product-centric lens, with a concerted focus on product content and product experiences to address social customers "higher in the funnel" has proven exceedingly successful - much more so than asking someone to pull out their credit card in Facebook..."
Google Tag Manager - Setup, Features and Benefits
Will Google Tag Manager shake up the industry?
- by David Moth. E-consultancy, Posted 3 October 2012. "On Monday Google announced the launch of its new free tag management system, simultaneously raising the profile of analytics tags and putting the wind up suppliers who currently charge for the service.
As Google explained in a blog post, the new tool 'consolidates your website tags with a single snippet of code and lets you manage everything from a web interface,' which should mean you can add new tags without bothering the IT team..."
Implementing Google Analytics with Google Tag Manager
- by Justin Cutroni. Analytics Talk, Posted: October 1, 2012. "Tag management, and Google Tag Manager, exist to make web analytics implementations easier. If you've got a fairly simple site then you should consider using Google Tag Manager to implement Google Analytics. It greatly simplifies the process.
The Standard Google Analytics Tag Implementation
Let's Walk through a very basic Google Analytics setup using Google Tag Manager. Here’s a video if you don’t want to read :)..."