Web Analytics - Topics A-Z
Topics A-Z listing of articles and resources about web site measurement, web analytics and web traffic analysis.
This category last updated: 23 May 2013
Know Your Limits - A Google Analytics Reference Guide
- Measuring Success - Based on the book Advanced Web Metrics with Google Analytics - by Brian Clifton, October 16, 2012. "... The table below lists the limits set for the free version of Google Analytics. If you feel you need more horse power, the paid for Premium version is available (I will compare Free versus Premium in a later post). I reproduce this content form Chapter 3 of the book.."
How To Turn (Not Provided) Into Useful, Actionable Data
- by Carrie Hill. Search Engine Land, October 19, 2012. "We've all seen it, lurking in our Analytics reports, nearly always at the top, sucking a huge chunk of data into a black hole of uncertainty and uselessness.
Not provided was predicted as having a single-digit impact on sites. In my research, I've found it to have upwards of a 40% impact, especially on smaller traffic sites...
I found a great Custom Filter here that allowed me to see a good chunk of data. With this filter, instead of (not provided) we are allowed to see the page that the (not provided) click landed on. This then gives us an idea of what keyword phrases are driving that traffic. Here’s an example..."
Real Time Analytics Supports Profiles
- Posted by Linus Chou, Google Analytics team. Google Analytics Blog, Wednesday, October 17, 2012. "(Update: Please note that this rollout will be happening over the next couple of weeks so be patient with us as we ramp this feature up.)
Last year we announced the beta launch of Real Time Analytics. We knew it would be an addictive feature but we were blown away seeing the growth and usage. In fact, we now have over 7 years worth of engagement with the feature every day!
One of the biggest requests we received was to show real time traffic per profile, which would also allow non-admin users to view real time reports. So today, we are really excited to announce that we are beginning to roll out Real Time support for your profiles! What this means is that the data you see in real time is profile specific and obeys the filtering you set up for that profile. And this means any user with access to a profile can view the associated real time reports. You can choose and move between profiles using the standard profile-picker feature available in the upper left hand corner..."
4 Google Analytics Features You Probably Haven't Used
- by Alex Cohen, ClickZ, October 10, 2012. "With every new feature, Google Analytics becomes more powerful, but also more complex. Hidden in the nest of menus are four powerful features that you might have overlooked. 1. Page Speed... 2. In-Page Analytics... 3. The Network Report (aka Reverse IP Lookup)... 4. Visualize With Motion Charts..."
Quantifying the ROI of Social Media Product Promotion
- by Kevin Tate. ClickZ, October 16, 2012. "As brands' social commerce efforts have evolved over the course of 2012, the focus has shifted largely from pure social transactions toward social product discovery and engagement. Approaching social engagement with a product-centric lens, with a concerted focus on product content and product experiences to address social customers "higher in the funnel" has proven exceedingly successful - much more so than asking someone to pull out their credit card in Facebook..."
Google Tag Manager - Setup, Features and Benefits
Will Google Tag Manager shake up the industry?
- by David Moth. E-consultancy, Posted 3 October 2012. "On Monday Google announced the launch of its new free tag management system, simultaneously raising the profile of analytics tags and putting the wind up suppliers who currently charge for the service.
As Google explained in a blog post, the new tool 'consolidates your website tags with a single snippet of code and lets you manage everything from a web interface,' which should mean you can add new tags without bothering the IT team..."
Implementing Google Analytics with Google Tag Manager
- by Justin Cutroni. Analytics Talk, Posted: October 1, 2012. "Tag management, and Google Tag Manager, exist to make web analytics implementations easier. If you've got a fairly simple site then you should consider using Google Tag Manager to implement Google Analytics. It greatly simplifies the process.
The Standard Google Analytics Tag Implementation
Let's Walk through a very basic Google Analytics setup using Google Tag Manager. Here’s a video if you don’t want to read :)..."
Preview and Publishing Tags with Google Tag Manager
- by Justin Cutroni. Analytics Talk, Posted: October 1, 2012. "Publishing tags, and making sure that your code works BEFORE you push it to the live site is really, really important part of tag management and container tags. Because a container tag mistake can cause many problems on your site, it's really important that you have some process to control who and when updates are made to your tags.
That's why Google Tag manager has a Preview and Publish mode to let you test your tags before they go live on your site. And I must say, I think this is one of the best features of Google Tag Manager..."
All About Google Tag Manager
Some of you may have one or two tags on your site. Others may have 20 or more tags on your site. Everyone can use GTM to make tagging and tag changes easier..."
Don't Just Count the Likes
- by Liana Evans. ClickZ, September 27, 2012. "Marketing in social media can be a tough task for some marketing teams. Sure, there's the whole allure of "everyone is doing it," but at the end of the day all marketing efforts for any company must be held accountable. Don't fall for the whole "social media can't be measured" line of thinking either; it can be and you just need to know what your end goal is..."
Get social, mobile, and 40+ new data points with the Google Analytics API
- Posted by Pete Frisella and Nick Mihailovski, Google Analytics API team. Google Analytics Blog, Tuesday, September 18, 2012. "Google Analytics Core Reporting APIs enable a powerful and flexible way to analyze, report on, and ultimately optimize such things as web and mobile experiences, conversions, and sales.
Today we’re adding over 40 new metrics and dimensions that can be queried through the Core Reporting API. This enables developers to create reports that are similar to what is available in the Google Analytics web interface for important areas such as social and mobile. See a full list of additions on the Core Reporting API changelog..."
Benchmarking your web traffic
- Posted by claus-groot. Distilled, September 14, 2012. "Internet traffic is a funny thing, and sometimes things happen to your traffic you don't understand. Your industry's traffic may be growing, and almost certainly includes some seasonality. This post suggests a method to look past the traffic's trends, and instead tells you if you are beating the competition...
In this post, I advocate benchmarking your traffic to the industry you are in. This allows you to look past the seasonality and overall growth / contraction of your industry encounters, and instead lets you focus on your market share of relevant internet traffic. The problem is to figure out how that traffic changes..."
Web Analytics Maturity: 3 Signs on the Road to Success
- by Andrew Edwards. ClickZ, September 10, 2012. "The first sign that you're getting mature about analytics is that you have stopped calling it "web analytics."
Actually that isn’t going to be one of the three signs.
I call it web analytics because that’s what most folks recognize. Talk about Digital Analytics or Marketing Analytics or a new breed of data crunch-and-display tools that service a new market I have called "Convergence Analytics," and you may get more than a few blank stares..."
5 Features of Google Analytics You Probably Are Not Using
- by Phil Anderson. LunaMetrics, Posted on August 30, 2012. "Google Analytics is a big tool, loaded with lots of features. It's possible, even for experienced users to not have discovered all of the nooks and crannies where features hide in Google Analytics. As someone who trains and consults in the tool, I've used everything at least once, but sometimes I forget these features are there as well.
- Term Clouds
- Motion Charts
- Plot Rows
- Compare Metrics
- Pivot Table