Web Analytics - Topics A-Z
Topics A-Z listing of articles and resources about web site measurement, web analytics and web traffic analysis.
This category last updated: 23 May 2013
SEO Content Analysis Using Google Analytics
- by Bonnie Stefanick, Search Engine Watch, February 20, 2013. "Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance in search engines using Google Analytics is becoming equally important.
Content analysis is made more complex with the loss of data from users logged into their Google accounts and, eventually, users from the Chrome browser as well.
This article is for individuals who are starting content analysis using Google Analytics. It describes a simple top down method for content insights..."
Google Tag Manager: Implementation webinar video, cheat-sheet, and Q&A
- Posted by the Google Tag Manager team. Google Analytics Blog, Friday, February 8, 2013. "Last Tuesday, we held a webinar on the technical implementation of Google Tag Manager, a free tool that makes it easy for marketers to add and update website tags, freeing up webmaster time while providing users with more reliable data and insights. This technical session includes a more in-depth look than our introductory webinar, illustrating how the product operates in a live environment and showing how flexible Google Tag Manager is for enterprise systems.
Watch the webinar video here for:
- Step-by-step implementation process + live product demo
- Advanced use cases, including the Data Layer API
- Best practices and common pitfalls..."
Verify Your Measurement Setup With Tag Assistant
- Posted by Geoff Pitchford, Google Tag Assistant. Google Analytics Blog, Monday, February 11, 2013. "Google Analytics is, at its core, a simple and powerful tool. But once you start to customize the code to take advantage of all the flexibility available you may find yourself needing some help troubleshooting a nagging issue.
A new Chrome Extension created by engineers here at Google hopes to make troubleshooting tag installs much easier. Tag Assistant aims to highlight errors, warnings, and provide useful suggestions for Google's most widely adopted tags including Google Analytics, Google Tag Manager, Adwords Conversion Tracking, the new Remarketing Tag, Trusted Stores and Floodlight..."
Dashboards, Advanced Segments, And Custom Reports For Your Business Needs
- Posted by Ian Myszenski, Google Analytics team. Google Analytics Blog, Monday, January 28, 2013. "We've heard you loud and clear that getting started on Google Analytics can be challenging. It's such a robust tool with a variety of reports, filters, and customizations that for a new user it can be overwhelming to figure out where to look first for the data and insights that will enable you to make better decisions. For more advanced users it can be time consuming to build out different variations of reports and dashboards to get the clearest snapshot of your performance. That is why we’ve created the Google Analytics Solution Gallery.
The Google Analytics Solution Gallery hosts the top Dashboards, Advanced Segments and Custom Reports which you can quickly and easily import into your own account to see how your website is performing on key metrics. It helps you to filter through the noise to see the metrics that matter for your type of business: Ecommerce, Brand, Content Publishers. If you're not familiar with Dashboards, Advanced Segments and Custom Reports, check out these links to our help center for detailed descriptions on how they work and the insights they can help provide..."
Google Analytics Rolls Out Solutions Gallery
- by Carrie Hill. Search Engine Land, February 8, 2013. "The quest for the right Google Analytics dashboard, custom report or advanced segment generally begins with a problem that you cannot solve. Until now, you searched for others with your same problem and hoped they shared the solution in a blog post so you didn’t have to figure it out all by yourself. While there’s real value in solving your own issues, that take so much time to figure out; whereas, finding a solution that others have created is a win in my book.
Google Analytics Solution Gallery
Last week, Google announced an effort to make finding such solutions even more easily available for anyone using Google Analytics..."
Using Google Analytics to Power an Effective Q&A Strategy
- Posted by Joshua Unseth. SEOmoz - The Daily SEO Blog, February 1st, 2013. "... If you're a business owner, you're probably wondering if this FAQ business is a good idea for you. When we gave the strategy a try on Alarm Grid, we had the same question. I poured through Google Analytics (GA) data and saw that users had already started coming into the site with questions. They weren't getting them answered, but they were asking them.
So, what I did was I used GA to power our entire Q&A engine. When we started, we honestly thought we'd be able to keep up with the questions that came in. We now have a backlog of over 10,000 questions we want to get to... and that's with just Honeywell products in our catalog. Our goal is to get 80% of these questions answered before we add more brands to the catalog. Wish us luck..."
The Guide to Google Analytics
- By Lucjan Zaborowski. Simply Business, 3 January 2013. "More and more business owners realize the importance of having online presence. A website can be a powerful medium for client acqusition and for many businesses, it is indeed the primary source for getting new customers. Knowing what kind of users visit your website and what pages they visit can help improve your business' conversions. Google Analytics is a free tool that provides in-depth data on user behavior and site performance. In order to help you get started with "GA", we developed an easy to follow visual guide with links to related resources.
Our guide enables you to first learn what Google Analytics is and how it can benefit your business. It takes you step by step through the process of setting up a Google account, connecting your website to Analytics and analyzing wide range of data. We make sure to address the basics as well as the most sophisticated features of GA. To use the guide, simply click on the image below and start answering the question we came up with. For every question you answer "no" to, you can review related content, which is an article, a video or an image..."
Excel Statistics for SEO and Data Analysis
- by Virgil Ghic. SEOmoz - The Daily SEO Blog, January 4th, 2013. "Everybody has probably already realized that there is almost no data that we cannot get. We can get data about our website by using free tools, but we also spend tons of money on paid tools to get even more. Analyzing the competition is just as easy, competitive intelligence tools are everywhere, we often use Compete or Hitwise. Opens Site Explorer is great for getting more data about our and competitors backlink profile. No matter what information we are trying to get, we can, by spending fortunes or no money. My favorite part is that almost every tool has one common feature and that is the "Export" button. This is the most powerful feature of all these tools because by exporting the data into Excel and we can sort it, filter it and model it in any way we want. Most of us use Excel on the regular basis, we are familiar with the basic functions but Excel can do way more than that. In the following article I will try to present the most common statistical techniques and the best part it is that we don't have to memorize complicated statistical equations, it's everything built into Excel!
Statistics is all about collecting, analyzing and interpreting data. It comes very handy when decision making faces uncertainty. By using statistics, we can overcome these situations and generate actionable analysis..."
Analytics For The New Social Media Manager
- by Carrie Hill. Search Engine Land, January 22, 2013. How to use Google Analytics custom reports, advanced segments, entrance paths and sources to create benchmark data to provided insightful analytics to help you manage your social media.
Reporting On Social Media Engagement
- by Carrie Hill. Search Engine Land, December 14, 2012. "... Measuring engagement and revenue has historically been a real pain when it comes to social media campaigns. In the last few years, analytics platforms have done more to make these features available, but it’s still not as simple as revenue tracking from a PPC ad or an organic listing. There are some custom reports and filters that can make your life easier, and the platforms themselves are developing easier-to-use reporting features as well..."
Goodbye Web Analytics, Hello Customer Analytics
- by Elie Khoury. Woopra - The Customer Analytics Blog, January 30th, 2013. "... Traditional web analytics focus on aggregate and anonymous data. You see web traffic as a series of 'uniques', rather than individual customers. This works well for some companies, such as media sites, who care primarily about aggregate traffic data. However, for customer-focused organizations, like SaaS and e-commerce, it's not traffic numbers that matter, but rather real customers – the people who are paying you – and their engagement with your site and product. These businesses need to track not just how many page views they receive, but how individual customers actually use their products..."
Analytics Are Not the Same as Insights
- By Danny Brown, Business 2 Community, Published December 14, 2012. "Take a look around the web – especially on social networks – and you'll see a lot of people and brands complaining about their marketing results.
From complaining about lack of action on a blog or website to little return on Facebook or LinkedIn, there's a whole swathe of people blaming the lack of success on anything and everything.
'But have you looked at why you’re failing?' you can ask, and you’ll get the response, “Yes – we have analytics installed and we know we're not getting the reach and results we’re looking for.'
And, usually, that's the crux of the problem right there – because people are confusing analytics with the solutions to their problem, when it's more than that that's needed..."
A Framework for Implementing Web Analytics
- by Charlie Wang. ClickZ Asia, December 6, 2012. "... But in order to truly get the most value out of web analytics, it's important to have a holistic approach to implementation. Today I’d like to delve deeper into a framework for implementing web analytics.
Now web analytics is nothing new to digital marketers. In fact, most brands and agencies have been doing web analytics for years. If you're one of those marketers, then ask yourself honestly the following questions:
- Do you know the purpose of looking at certain metrics?
- Do any of your web analytics reports tie to your business objectives?
- Do you have any insights after reading your Google Analytics or Omniture report?
- Do you know what actions to take after you read your reports?..."
Analytics reporting with Google Apps Script at the UK Cabinet Office
- Posted by John Milinovich, Google Analytics team. Google Analytics Blog, Thursday, December 6, 2012. "Guest author Ashraf Chohan works at the Government Digital Service (GDS), part of the UK Cabinet Office. Originally posted on the Google Apps Developer Blog by Arun Nagarajan.
Recently, when we were preparing the launch of GOV.UK, my team was tasked with creating a series of high-level metrics reports which could be quickly compiled and presented to managers without technical or analytical backgrounds. These reports would be sent daily to ministers and senior civil servants of several government departments, with the data customised for each department.
We decided to use Adobe InDesign to manage the visual appearance of the reports. InDesign’s data-merge functionality, which can automatically import external data into the layout, made it easy to create custom departmental reports. The challenge was to automate the data collection using the Google Analytics API, then organize the data in an appropriate format for InDesign’s importer..."
Making Analysts Even More Indispensable
- by Jim Sterne. ClickZ, December 6, 2012. "Marketing/customer analytics types are pretty secure in their jobs at the moment. If you're managing an analytics team, you know how hard they are to find, how tough it is when you lose them, and how willing you are to put up with sub-genius performance. After all, the job requires a lot of knowledge, a lot of intelligence, and a lot of that certain special something called creativity.
You may despair at the idea of demanding more from your analytics team, for fear that they will actually answer the phone the next time a recruiter calls. You worry about all of that intellectual prowess walking out of the building each night. It leaves you cold.
What to do?
Make them even more indispensable than they are already..."