Web Analytics - Topics A-Z
Topics A-Z listing of articles and resources about web site measurement, web analytics and web traffic analysis.
A framework for measuring social media activity
A New Framework For Measuring Social Media Activity by Richard Pentin, Senior Planner, TMW on behalf of the IAB Social Media Council to help practitioners measure their activity effectively but also bring greater consistency across the industry.
Integrated Website Measurement and Demographic Profiling Report - 25 March 2004
Key findings and analysis of results of the effectiveness of the Victorian Government's online presence and users of Government services via the internet.
IT&T - 46: Website Measurement Policy
Departments and agencies must implement a website measurement facility on their Internet websites.
Social Marketing Analytics: A new framework for measuring results in social media
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework. This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
Web Analytics Articles - A-P - Archive
Archived articles and resources about web analytics.
Web Analytics Articles - Q-W - Archive
Archived articles and resources about web analytics.
Web Analytics Standard
At a minimum, all public-facing websites must implement the tracking code for the Whole of Victorian Government (WoVG) analytics account. The WoVG analytics account uses a single supplier (currently Google Analytics) to allow Victorian Government website statistics to be tracked consistently, and to be aggregated into a portfolio view. The supplier chosen is either a free or near‐free service, or is subject to normal Government procurement. A WoVG approach to web analytics will provide consistent information to central agencies that track the government's web portfolio as a whole, as well as providing all Victorian Government website owners with comparable metrics to evaluate their usage and performance.
Web Analytics Toolkit
The Web Analytics Toolkit provides an introduction to the importance of web analytics in measuring the success of and developing key performance indicators (KPIs) for your website.
Web Analytics: The past, present and future - Victoria Online Seminar Series August 2011
Victoria Online Seminar held Friday 26 August 2011. Hurol Inan presented on the past and present of web analytics and marketing optimisation. Hurol looked at the origins of measurement in the field of marketing, communication and advertising and then talked about the current practices and challenges while also making predictions about the future of web measurement with the emergence of social media and mobile devices.
Whole of Victorian Government Web Analytics Requirements
During 2007, The Victorian Government went to market for a whole of government web analytics tool - these are the requirements they used for that requirement
This category last updated: 22 August 2013
- Google, 2006. Free web analytics tool from Google. "Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors..."
Google Analytics Engagement Report: How to Find Helpful User Insights
- by Anna Lewis, Search Engine Watch, August 20, 2013. "Following on from my posts about the New vs. Returning and Frequency & Recency reports in Google Analytics, it's time to have a look at the third behavior report: Engagement. This has two parts to it – Visit Duration and Page Depth. They are both useful for a top-level analysis of how your websites users interact with the site..."
- SitePoint have developed a web analytics dashboard which keeps you across significant traffic movements, Adsense revenue increases or decreases, SEO keyword movements, broken links, domain expiry, Twitter and Facebook mentions. To access you sign in with your Google Analytics login.
Ditch Your Top 10 Metrics Now!
- by Benjamin Spiegel. Marketing Land, July 31, 2013. "What are your Top 10 Landing Pages? Can you name your Top 10 Keywords? How about your Top 10 Campaigns? If you are like most digital marketers, you know exactly what these are! But, focusing on such “Top 10″ metrics is risky. Let me tell you why.
Hanging On To Antiquated Measures
In the early days of digital marketing, data analysis was pretty rudimentary. Back then, I recall trying to get insights from looking at server log files and/or some vague click reports collected by ad rotation scripts.
But, analytics has evolved. Today, we’re able to measure myriad KPIs — everything from unique keywords, to on-site actions, and even digital word-of-mouth (i.e., Social). In turn, these sophisticated capabilities provide important data insights..."
10 Google Analytics Custom Events That Track the Untrackable
Just 20% of businesses tie data collection to business objectives
- by David Moth. Econsultancy, 30 July 2013. "Only one-fifth of businesses (20%) have a company-wide strategy that ties data collection and analysis to business objectives, according to a new report Econsultancy and Lynchpin...
But despite the fact that such a low proportion of companies have an overall business strategy for data analysis, almost nine out of 10 in-company respondents (86%) stated that web analytics did drive actionable recommendations that made a difference in their organisation at least some of the time..."
See-Think-Do: A Content, Marketing, Measurement Business Framework
- by Avinash Kaushik. Occam's Razor, July 22, 2013. "... I'm going to share a framework that will change the way you think about multiple aspects of your business. Here are the four sub-sections:
The See – Think – Do Framework
The See – Think – Do Framework: Content Strategy
The See – Think – Do Framework: Marketing Strategy
The See – Think – Do Framework: Measurement Strategy
Epilogue: The See – Think – Do – [A surprise for you] Framework
Upon completing this post you'll have a new perspective that will simplify the immense complexity you deal with every day in your job. I promise...
(The framework has four steps, I'll reveal the fourth one at the end of this post. Don't jump. Stick with me, and these three, for now.)
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics)..."
5 Rules for Turning Data Into Insights and Stories
- by Kristin Kovner. ClickZ July 23, 2013. "With the advent of big data and the ability to track everything, I'm reminded of Einstein's old adage, "Not everything that can be counted counts, and not everything that counts can be counted."
Today, we have so much data, so few insights.
Turning data into stories and insights is one of my favorite parts of digital marketing. I recently gave a talk on this topic at Digital Day for one of my clients. Over the years, I've delivered this talk as a workshop, as a half-day training, and as a straight presentation - it always gets great feedback. So this week I've reworked it as a column for you all.
Here are five rules for turning data into insights and stories..."
How to Use the Google Analytics Frequency & Recency Report
- by Anna Lewis, Search Engine Watch, July 16, 2013. "The Google Analytics Frequency and Recency Report (within Audience > Behavior) is perfect for analyzing visits in order to help you plan your marketing campaigns or gain other beneficial insights about visits to your website..."
Google Analytics Segmentation: Updated for Better Analysis
- by Justin Cutroni. Analytics Talk, Posted: July 16, 2013. "... There are three major changes coming to segmentation:
1. True User Segmentation. The big news is that advanced segments now support true user segmentation. This means that Google Analytics will actually segment people visiting a site or using an app. It also means we’ll be able to do things like cohort analysis.
I should note that there is a limit to user segments. You can only apply a user segment over a 90 day period. Remember, the segmentation tool is literally reprocessing the data in real time, which is a lot of work.
2. Sequence Filters. This is actually really big too! Now that we have true user segments we can track the behavior of users across multiple sessions. For example, you can create a segment of all the people who visited from a campaign and then bought a product some time after seeing the campaign.
3. A refreshed interface. The segmentation tool has a cleaner, more logical look. Some power users may think that it’s overly simplistic. But all the functionality is still there. The new format will make it easier to create more common segments..."
How to Analyze User Behavior with a Google Website Survey
- by Justin Cutroni, Analytics Talk, Posted: July 12, 2013. "Maybe the title of this post is a bit over the top. But my goal is to show you how the four simple questions from a Google Website Survey can provide deep insights you can’t get from Google Analytics and most quantitative tools.
The four questions on the survey are:
- Overall, how satisfied are you with this website?
- What, if anything, do you find frustrating or unappealing about this website?
- What is your main reason for visiting this website today?
- Did you successfully complete your main reason for visiting this website today?
These four questions will help you understand the intent of your site users. Why are they visiting? What are they really trying to do?..."
6 Digital Metrics You Should Be Watching
- by Kristin Kovner. Clickz, July 9, 2013. "We all track page views, unique visitors, followers, and fan counts. We obsess over click-through rates, bounce rates, cart abandonment rates, and load times. And we should. These are key metrics that serve as proxies for brand health and can aid or impede business growth.
But there are other metrics you should be watching - not just for their absolute value or monthly change, but for the story they may be telling you about your brand at a deeper level. I could list a hundred, but today I'll start with six currently holding my attention..."
How to Use the Google Analytics New vs Returning Report
- by Anna Lewis, Search Engine Watch, July 9, 2013. "The New vs Returning report in Google Analytics, found under Audience > Behavior, is a great place to understand how people who have been to your site before behave differently to those who are new to the site. However, there are also some important things to know about this report before basing too much on it...
Using the New vs Returning reports will help you realize the potential for different types of visitors to your website and how you can best make the most of your traffic. Adding custom variables will take this analysis to the next level and really make the data matter more to you..."
KISSMetrics Introduces My Analytics, A New Mobile Google Analytics Checker
- by Thom Craver, Search Engine Watch, July 10, 2013. "It's been just over a year since the Google Analytics mobile app was introduced. Not much has changed since then. This morning, the folks at KISSMetrics announced the launch of My Analytics, their Google Analytics app for iOS device users...
The app contains quick access to reports for:
- Unique visitors
- Ecommerce Transactions
- Ecommerce Revenue..."
Measuring The Effect Of Semantic Markup On Your Search Traffic
- by Carrie Hill. Search Engine Land, June 28, 2013. "There’s a lot of buzz these days around the wonderful world of Schema, semantic markup, and rich snippets — much of it centered around the increased click-through rates from SERPs and other amazing SEO benefits such markup provides.
But, once you’ve added the markup to your website, how do you measure the results?..."