A framework for measuring social media activity

A New Framework For Measuring Social Media Activity by Richard Pentin, Senior Planner, TMW on behalf of the IAB Social Media Council to help practitioners measure their activity effectively but also bring greater consistency across the industry.

Integrated Website Measurement and Demographic Profiling Report - 25 March 2004

Key findings and analysis of results of the effectiveness of the Victorian Government's online presence and users of Government services via the internet.

IT&T - 46: Website Measurement Policy

Departments and agencies must implement a website measurement facility on their Internet websites.

Social Marketing Analytics: A new framework for measuring results in social media

While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework. This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.

Upcoming Google Seminars for Success in Australia

Mangold Sengers are offering new Google Website Optimizer Seminars for Success starting in February in Australia. You will learn how to conduct landing page tests to increase visitor engagement and conversions on your website.

Web Analytics Articles - A-P - Archive

Archived articles and resources about web analytics.

Web Analytics Articles - Q-W - Archive

Archived articles and resources about web analytics.

Web Analytics Standard

At a minimum, all public-facing websites must implement the tracking code for the Whole of Victorian Government (WoVG) analytics account. The WoVG analytics account uses a single supplier (currently Google Analytics) to allow Victorian Government website statistics to be tracked consistently, and to be aggregated into a portfolio view. The supplier chosen is either a free or near‐free service, or is subject to normal Government procurement. A WoVG approach to web analytics will provide consistent information to central agencies that track the government's web portfolio as a whole, as well as providing all Victorian Government website owners with comparable metrics to evaluate their usage and performance.

Web Analytics Toolkit

The Web Analytics Toolkit provides an introduction to the importance of web analytics in measuring the success of and developing key performance indicators (KPIs) for your website.

Web Analytics: The past, present and future - Victoria Online Seminar Series August 2011

Victoria Online Seminar held Friday 26 August 2011. Hurol Inan presented on the past and present of web analytics and marketing optimisation. Hurol looked at the origins of measurement in the field of marketing, communication and advertising and then talked about the current practices and challenges while also making predictions about the future of web measurement with the emergence of social media and mobile devices.

Whole of Victorian Government Web Analytics Requirements

During 2007, The Victorian Government went to market for a whole of government web analytics tool - these are the requirements they used for that requirement

Google Analytics

Google, 2006. Free web analytics tool from Google. "Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors..."

Measuring Social Engagement: 3 Ways To Identify High Value Content

by Nan Dawkins. Marketing Land, May 22, 2012. "... Measuring the social engagement elicited by different types of content can help social media marketers pinpoint what is effective — and what isn't worth precious time and budget. Here are three ways to do it:..."

Attribution Modeling Without Google Analytics Premium

by Robbin Steif. LunaMetrics, Posted on May 10, 2012. "... Now, with Google Analytics Premium, we have the ability to credit different and/or multiple interactions for conversions... But, if you don't have Google Analytics Premium, how do you even approach this problem? The short version of that question is: Go to your MultiChannel Funnels > Top conversion paths. Be sure that you are choosing the conversion that matters to you the most..."

7 Time-Saving Google Analytics Custom Reports

by Eric Siu, Search Engine Watch, May 16, 2012. "Google Analytics Custom Reports can be incredible time savers if you have the right reports. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight..."

Make Analytics Better with Tag Management and a Data Layer

By Justin Cutroni. Analytics Talk, May 14, 2012. "There's something new in the world of tracking: the container tag. It's more commonly known as Tag Management. You may have heard of it over the last year or so. Very quickly this technology has spawned a number of companies and investment in this area. Some of the more well known tag management tools are (in no specific order): Ensighten; TagMan; Tealium; Satellite; OpenTag. The rapid growth is validation that the simple act of tagging a site is complicated, and to do good measurement businesses need a faster, quicker and easier way to implement different types of tracking..."

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor by Avinash Kaushik, May 14, 2012. "... There are many different tools, both online and offline, that measure the elusive metric called brand strength. It's elusive because brand strength is, at its core deeply qualitative and none of us measurement types can really see inside your hearts and draw charts of the evolution of what's in your heart over time. So we use proxies, and we do the best we can. One of my favorite tools to do that is Insights for Search which provides an incredible way to see how interest in your brand has grown over time and whether you are strengthening your brand over time..."

5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence

by Erez Barak, Search Engine Watch, May 14, 2012. "Author's Note: This is a technical post on how to use visitor intelligence data to analyze SEO performance. The concepts in this article can be transferred to most marketing and CRM solutions but require basic understanding of SEO and CRM. In order to understand the impact your SEO efforts have on your business, you first need to make sure you are collecting the right data and attributing it to the right sources. This is why it's important to use visitor intelligence to analyze your SEO performance and ensure your SEO efforts are producing the right results. How your data is structured is critical to enable accurate analysis and reporting. It will allow you to build five advanced, but simple, SEO analyses that you can perform with visitor intelligence..."

This Is How You Easily Setup Actionable Google Analytics Dashboards

Written by Ruth Burr. Search Engine People, May 2012. "Google Analytics is a fantastic analytics tool, and it's gotten pretty easy to get some really sophisticated data out of it. Working in SEO can mean looking at a bunch of different metrics and doing a lot of deep dives into some serious data, and that's all well and good. But if you don't have some quick ways to get some top-level ideas of how the site is doing, you'll lose sight of the big picture really fast – and that's when performance suffers. That's why we need dashboards. Even if you're not a Google Analytics pro, you can set up a dashboard that lets you check in on site health, so you can make sure you're on track for success. Here are some tips for setting up dashboards and configuring reports in Google Analytics..."

New Google Analytics Easy Dashboard Library

Posted by Jeetendra Soneja and Nick Mihailovski, Google Analytics API Team. Google Analytics Blog, Wednesday, May 9, 2012. "Many developers save time by using the Google Analytics API to automate Analytics reporting tasks. For example, you can use the API to create a dashboard to report data across multiple profiles. The Google Analytics App Gallery includes many 3rd party solutions that do this..."

How States Are Embracing Website Analytics

By Matt Williams. Government Technology, May 6, 2012. "If 2011 was the year of search-centric websites in state government, then 2012 might be shaping up as the year of website analytics. The past few weeks a number of states have launched new versions of their official website, ahead of the annual Best of the Web contest that recognizes excellence among the Web portals of U.S. cities, counties and states. (The contest is run by the Center for Digital Government, which is operated by Government Technology’s parent company, e.Republic.) One readily apparent trend this year is that many of the leading governments are pushing out interesting numbers and statistics on their main page — particularly back-end website analytics..."

Google Analytics Adds Backlinks Tracking to Social Reports

by Miranda Miller, Search Engine Watch, May 7, 2012. "Google Analytics are now offering marketers a look into their link graph, with backlinks tracking in Google Analytics Social Reports. Social Reports were introduced in March 2012, adding a visual dimension to social activity tracking across multiple platforms. In fact, when released, Google Analytics were tracking more than 400 websitesfor their Social Reports..."

Expanding Google Analytics Social Reports: Tracking Links To Your Site Content

Posted by Ilya Grigorik, Google Analytics team. Google Analytics Blog, Thursday, May 3, 2012. "Have you ever wondered which other pages on the web link to your own? Wouldn’t it be nice to know which sites are talking about your content, and in which context? Well, a problem no more: now you can see all the backlink URL’s, post titles, and more right within the new Social reports..."

A Social Media Dashboard for Google Analytics

By Justin Cutroni. Analytics Talk, April 24, 2012. "As I’ve talked about before, dashboards are great for people that are focused on a specific thing. You can create a dashboard focused on mobile, one that is focused on a certain campaign, or one that is focused on social. Creating a social dashboard in Google Analytics is a lot easier now that we have specific social reports. This social dashboard outlined below will help you deep-dive into social data and understand social activities on, and to some extent, off, of a site..."

The Most Loyal Customer Is the Email Subscriber

by Dave Hendricks. ClickZ, April 26, 2012. "There are many types of customers in the world. There are walk-ins to your store who pay with cash. There are online-only customers who come to your business via search. Some customers come bearing gift cards. Others are the friends of friends who have been referred to you. There are catalog and phone buyers who see your product on TV or respond to a direct mail appeal. Then there are the subscribers to your email list. Of all the customers you have, people who subscribe to your email list are probably your best customer..."

Using Google Analytics Social Reports To Measure Your Website Content And Engagement in Google+

Google Analytics Blog, Monday, April 23, 2012. The following is a guest post contributed by Daniel Waisberg, Owner of Conversion Journey, a Google Analytics Certified Partner, and Founder of Online Behavior, a Marketing Measurement and Optimization portal. "Google Analytics has recently launched a new set of reports called Social reports, which can be used to analyze on-site and off-site interactions with social networks in reference to your own website content. The reports’ ultimate goal is to enable brands to measure the return on investment for social media activities and make more accurate, data-driven decisions about social. The most significant change that it brings to the game is we are now able to better tie social activities (on and off-site) to online behavior and revenue. This is especially accentuated for the Social Data Hub Partners, a group of networks that use the platform provided by Google Analytics; for all these networks we can learn deep information about off-site behavior..."