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Web Analytics References - Topics A-Z
Topics A-Z listing of articles and resources about web analytics references.
4
Site Articles
- Groundswell - Forrester's Consumer Profile Tool
- The consumer profile tool supports the publication: "Groundswell: winning in a world transformed by social technologies". The tool now contains 2009 social profile data. You can classify your customer's social computing behaviour's by age, country and gender. The tool automatically create's a profile for your selected demographic group.
Added: 21 July 2010
Page views: 1,231
Rating: 0
Votes: 0
- Web Analytics Books
- References about web analytics.
Added: 16 December 2005
Page views: 1,677
Rating: 0.0
Votes: 0
- Web Analytics Definitions
- Definitions of web analytics terms.
Added: 16 December 2005
Page views: 1,697
Rating: 0.0
Votes: 0
- Web Analytics Toolkit
- The Web Analytics Toolkit provides an introduction to the importance of web analytics in measuring the success of and developing key performance indicators (KPIs) for your website.
Added: 19 September 2006
Page views: 29,854
Rating: 0.0
Votes: 0
19
External Links
- Adding Two Books to the Analyst's Bookshelf
- By Justin Cutroni. Analytics Talk, October 1, 2010. "Lots of folks have been emailing asking where the heck I've been. I'm still here, but the last few months have been jam packed. In addition to starting a new job at WebShare (which is wicked fun!) I've co-authored a new book with two smart guys and finished an update to my first book, er, PDF. If you've got a second I'd love to tell you a little more about these projects. You're probably wondering why two books?..."
Added: 11 October 2010;
Page views: 589
Rating: 0
Votes: 0
- New Google Analytics Book Released
- Posted by Jeff Gillis, Google Analytics Team. Google Analytics Blog, Thursday, May 27, 2010. "A new book by a stellar team is now available for you to take your usage of Google Analytics to the next level. It's called Performance Marketing with Google Analytics, by Sebastian Tonkin (former Googler), Caleb Whitmore of Analytics Pros and Justin Cutroni from WebShare (both Google Analytics Certified Partners). Here's what Sebastian told us about it when we asked him how this book was different from others..."
Added: 3 June 2010;
Page views: 641
Rating: 0
Votes: 0
- Web Analytics 2.0 Book: In Stores Now!!
- Occam's Razor by Avinash Kaushik, 13 November 2009. Avinash provides an overview of his new book Web Analytics 2.0
Added: 16 November 2009;
Page views: 749
Rating: 0
Votes: 0
- Measurement, Analytics and Optimization Trends Briefing October 2009
- Econsultancy, October 2009. "This is a free 7-page briefing with the latest trends and marketplace developments relating to web measurement, analytics and optimization. Download this free report to get an overview of what is happening in the web analytics sector, the latest research and the issues that matter..." [Registration Required]
Added: 14 October 2009;
Page views: 653
Rating: 0
Votes: 0
- Google Analytics IQ Lessons
- Google, 2009 "Follow these lessons to prepare for the Google Analytics Individual Qualification (IQ) test or to simply become a more knowledgeable Google Analytics user..." Sections include: First Steps - Introduction to Google Analytics, Interface Navigation, Installing the Google Analytics Tracking Code; Interpreting Reports - Guidelines, Pageviews, Visits, and Visitors, Time Metrics, Traffic Sources, Content Reports; Fundamentals - Profiles in Google Analytics, Campaign Tracking and AdWords Integration, Analysis Focus - AdWords, Goals in Google Analytics, Analysis Focus - Funnel Visualization, Google Analytics Filters, Regex and Google Analytics, Cookies and Google Analytics, E-commerce Tracking, Revenue Metrics, Domains and Subdomains; In-Depth Analysis - Custom Reporting, Advanced Segmentation, Motion Charts, Internal Site Search, Event Tracking and Virtual Pageviews, The Custom Visitor Segment Variable, Additional Customizations.
Added: 17 September 2009;
Page views: 1,070
Rating: 0
Votes: 0
- Web Analytics Books!
- Occam's Razor by Avinash Kaushik, 14 September 2009. "... It is with immense excitement that I am sharing the news that I have just finished writing my second book! Web Analytics 2.0: The Art of Online Accountability & The Science of Customer Centricity... In this post I wanted to share thoughts about the book, the process of writing it (and doing three rounds of edits!) and outcomes..."
Added: 15 September 2009;
Page views: 694
Rating: 3
Votes: 1
- Review: The Web Analytics Report 2009
- by Michael Feuti. Web Analytics Association, 5 May 2009. "... This report is a great first step towards education. Perhaps I could have begun and ended this review with that statement? It is also an excellent resource for allowing one professional to peer over the fence at his peers, peek at the vendors and gain some knowledge of the web analytics industry as a whole..."
Added: 12 May 2009;
Page views: 992
Rating: 0
Votes: 0
- Unique Visitors ONLY Come in One Size
- Eric T. Peterson Weblog, Sunday, March 22nd, 2009. "Back in January I published a note about the proposed IAB Audience Reach Measurement Guidelines that generated a fair amount of interest. At the time I applauded the IAB for providing guidance regarding the definition of a 'unique user' or 'unique visitor' while noting some concerns about how the proposed definition would actually manifest. In summary, the new IAB definition of 'unique visitor' needed to have some basis in underlying data that is based on secondary research that can be directly tied to 'a person'. Now that the IAB Audience Reach Measurement Guidelines have been officially published we can use the IAB’s own words..."
Added: 31 March 2009;
Page views: 1,045
Rating: 0
Votes: 0
- Online Measurement and Strategy Report 2008
- E-consultancy.com, 2008. "The Online Measurement and Strategy Report 2008, produced in association with analytics consultancy Lynchpin, contains fascinating and previously unavailable information about the web analytics marketplace. The 44-page report is based on an online survey of more than 700 respondents carried out in March and April 2008. Those taking part in the survey included company (client-side), agency and vendor respondents..."
Added: 20 May 2008;
Page views: 1,080
Rating: 0
Votes: 0
- The Web Analytics Report 2008
- CMS Watch, January 2008. "The 340-page report addresses several essential issues for an enterprise investigating Web Analytics solutions, including: Business-case analysis; Detailed functional charts explaining essential Web Analytics features; Implementation advice and best practices; Head-to-head comparisons of the leading products, with detailed evaluation charts..."
Added: 14 February 2008;
Page views: 1,946
Rating: 0
Votes: 0
- Review: The Web Analytics Report 2008
- by Nick Arnett. Web Analytics Association, 13 February 2008. ""The Web Analytics Report 2008" is a long report. No, it is a "very long report," writes its principle analyst, Phil Kemelor, who is vice president of strategic consulting for Semphonic, in the report's opening words. "That is intentional." It is 343 pages of user guide, thorough backgrounders on web analytics applications, technology and acquisition - and the meat of the report, in-depth reviews of 15 web analytics products and services. Long reports are bad when they are poorly organized. This is not a bad report. Nobody should have to read the whole thing, but that is only because nobody should have to read everything about every product..."
Added: 14 February 2008;
Page views: 1,531
Rating: 0
Votes: 0
- Web Analytics: A Day a Month
- by Eric T. Peterson, Tableau Software, January 15, 2008. Web Analytics Demystified has a "twelve-step program" to implement a successful web analytics program. [Registration required to download the document.]
Added: 11 February 2008;
Page views: 1,217
Rating: 0
Votes: 0
- Google Analytics
- By Justin Cutroni. O'Reilly Media, Inc., August 2007. 89pp. "... This Short Cut provides a thorough description of how the Google Analytics system works, information about many different types of implementations, and ways to avoid common pitfalls. It also shares some best practices to get your setup correct the first time..."
Added: 17 September 2007;
Page views: 1,360
Rating: 0
Votes: 0
- The Importance of Web Analytics Standards
- By Jason Burby. The ClickZ Network, August 28, 2007. "Last week, the Web Analytics Association (WAA), released its most recent round of Web analytics definitions. Together with Angie Brown, I co-chair the WAA's Standards Committee. Over a year ago, we began looking at the definitions common among people using Web analytics. We quickly discovered there really wasn't a common language. Depending on the analytics tool, people have different names for the same thing, or the same name for very different things. Obviously, this can lead to problems..."
Added: 28 August 2007;
Page views: 1,791
Rating: 0
Votes: 0
- Web Analytics Standards: 26 New Metrics Definitions
- Occam’s Razor by Avinash Kaushik, 23 August 2007. Definitions of 26 metrics have been published by the Web Analytics Association.
Added: 27 August 2007;
Page views: 1,818
Rating: 0
Votes: 0
This category last updated: 21 February 2006
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