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The Coming Bifurcation in Web Analytics Tools

by Eric T Peterson. Web Analytics Demystified Blog, Wednesday, February 10, 2010. "... At Web Analytics Demystified we have been talking over the last six months to an increasing number of companies that are considering dropping their historical vendor, almost always in favor of Google Analytics. And at Web Analytics Demystified we don’t do that much work with small, mom-and-pop shops … these are global organizations, name brands, and market leaders in their respective categories. Most of these companies are spending well-over $500,000 per year on analytics technology, and a handful are spending double that..."

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Added: 11 February 2010 Page views: 645 Rating: 0 Votes: 0
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Last updated: 11 February 2010