Web Analysis Tools - Topics A-Z
Topics A-Z listing of articles and resources about web analysis tools.
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Online Video Analytics: YouTube Insight - Advanced Techniques
- By Greg Habermann, Search Engine Watch, May 17, 2010. How to use Excel spreadsheets to retrieve data from YouTube Insight to analyse video usage
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Usability Testing Tool Review: Usabilla
- by Gab Goldenberg. Search Engine Land, April 30, 2010. "We're seeing a boom period in the development of new tools for usability testing, which is a great trend that foretells better web experiences in the coming years. Today I'm going to look at Usabilla..."
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Google Adds App Store for Analytics
- by Jolie O'Dell. Mashable, 5 May 2010. Today, Google is giving users even more tools for finding and understanding their web stats. The company has just announced they're opening a full App Gallery for Google Analytics. Currently, the gallery holds 32 applications, with more on the way. Developers can submit their apps online, of course..."
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Social Media Analytics Powers the Whole Organization
- By Dave Evans, ClickZ, April 21, 2010. "... SAS unveiled its social analytics tool set. Announced in a press conference with Katie Paine, the listening platform has an out-of-box social media and Web analytics integration, and a sentiment accuracy of better than 90 percent. Here's why this matters: as the social Web continues to unfold, and as businesses along with non-profits and service organizations increasingly adopt social technologies, sentiment and related conversational analysis is going to have to scale in a big way..."
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Optimize Your Page Load Time - 6 Tools
- by Manoj Jasra. Search Engine guide, April 13, 2010. "The Google Webmaster blog has officially stated that page load time is now a factor in Google's ranking algorithm. Even though they state that page load time only affects less than 1% of queries, this is still 1% of 100+ billion searches a month. Below are a few tools to help you test your site's page load time more effectively..."
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30+ More Google Analytics Tools, Apps, Hacks, Tweaks and Other Resources
- by Tad Chef. SEOptimise, Posted on April 1, 2010. "... The links in this post are either new (published after the last years post went live) or they weren't on the other list. Some of the links might have been indirectly included as it was also a meta-list with several resources' lists. Also this time I've included apps for mobile phones and some paid software..."
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10 useful tools to develop, monitor, evaluate or debug web pages
- by Brigitte Simard. Webcredible, February 2010. "When it comes to developing websites and pages we could all use a little help now and then when it comes down to the real detail. Fortunately there's a wide variety of tools on offer to developers that can be of use when it comes to developing, monitoring, evaluating and debugging web pages. Here are 10 which I've found useful over the years..."
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3 Tools for Optimizing Page Speed
- By Simon Heseltine, Search Engine Watch, February 25, 2010. Discusses YSlow, Google's Page Speed tool and the AOL Page Test tool.
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12 Useful Tools for Google Analytics Administration
- Measuring Success with Google Analytics - Companion site for the book Advanced Web Metrics with Google Analytics by Brian Clifton, February 12, 2010. "... This post is a compendium of useful tools I have used for GA administration. Regardless of your job role, all the tools listed here are straightforward to use..."
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The Coming Bifurcation in Web Analytics Tools
- by Eric T Peterson. Web Analytics Demystified Blog, Wednesday, February 10, 2010. "... At Web Analytics Demystified we have been talking over the last six months to an increasing number of companies that are considering dropping their historical vendor, almost always in favor of Google Analytics. And at Web Analytics Demystified we don’t do that much work with small, mom-and-pop shops … these are global organizations, name brands, and market leaders in their respective categories. Most of these companies are spending well-over $500,000 per year on analytics technology, and a handful are spending double that..."
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Tools that Capture Social Media Metrics
- Marketing Vox, February 4, 2010. "Marketers may be less concerned about hard metrics as they invest in social media campaigns this year - but that doesn't mean they aren't interested at all, or even struggling, in trying to capture value or ROI from their spend. Following are some tools that can help..."
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9 Professional Social Media Monitoring & Reputation Management Tools
- Posted by Mark Thompson. Stay on Search, December 3, 2009. "Brand and online reputation management has become a growing concern for a lot of companies because of the multiple ways people can interact with each other online. People now are communicating via blogs, forums, discussion boards, wikis, Q&A, and video sites. With the unless number of social content sharing sites out there, it can be hard to manage what people are saying about you and your brand. That is why there are a number of social media monitoring tools out there that will allow you to hear what people are saying, help you interact with these people, and analyze trends. Here is a list of professional social media and online reputation management tools..."
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Google Labs - Browser Size - web page analysis tool
- Google, 2009. "Google Browser Size is a visualization of browser window sizes for people who visit Google. For example, the "90%" contour means that 90% of people visiting Google have their browser window open to at least this size or larger. This is useful for ensuring that important parts of a page's user interface are visible by a wide audience. On the example page that you see when you first visit this site, there is a "donate now" button which falls within the 80% contour, meaning that 20% of users cannot see this button when they first visit the page. 20% is a significant number; knowing this fact would encourage the designer to move the button much higher in the page so it can be seen without scrolling..."
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How fast is your site?
- Posted by Sreeram Ramachandran, Software Engineer & Arvind Jain, Director, Faster Web program. Google Webmaster Central Blog, Wednesday, December 2, 2009. "We've just launched Site Performance, an experimental feature in Webmaster Tools that shows you information about the speed of your site and suggestions for making it faster..."
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New Free Google Analytics API Dashboard Application
- Posted by Nick Mihailovski, Google Analytics API Team. Google Analytics Blog, Friday, November 6, 2009. "If you manage many Google Analytics profiles, it can be difficult to stay on top of all your top line metrics across accounts -until now. Trakkboard is a free, easy to use desktop application that allows analysts to create dashboards that pull data across different Google Analytics logins and different Google Analytics profiles to display top level metrics all within the same view..."
This category last updated: 8 May 2013