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Web Analysis Tools - Topics A-Z
Topics A-Z listing of articles and resources about web analysis tools.
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214
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- Optimize data driven decisions in your enterprise – with Google Analytics Premium
- Google. "As your online business grows, you need more insights and support than ever. That's why we've created Google Analytics Premium. Now being used by some of the world's most well-known organizations, Premium increases the power of Google Analytics for your business. All for one flat-rate annual fee..."
Added: 30 September 2011;
Page views: 182
Rating: 0
Votes: 0
- Introducing Google Analytics Premium
- Posted by Enrique Munoz Torres, Product Manager, Google Analytics team. Google Analytics Blog, Thursday, September 29, 2011. Google have developed Google Analytics Premium around the pillars of: more data, advanced tools, dedicated support and guarantees. Google Analytics Premium is available for a fixed annual fee in the United States, Canada, and the UK. You can get it directly from Google or through Google Analytics Premium Authorized Resellers...
Added: 30 September 2011;
Page views: 302
Rating: 0
Votes: 0
- Google DoubleClick Ad Planner
- "Identify websites your target customers are likely to visit - Define audiences by demographics and interests. - Search for websites relevant to your target audience. - Access unique users, page views, and other data for millions of websites from over 40 countries...."
Added: 26 September 2011;
Page views: 393
Rating: 0
Votes: 0
- Social Media Analytics: 4 Tools You May Have Been Missing
- by Gab Goldenberg. Search Engine Land, September 23, 2011. "If you're not using these tools to measure social media, you're getting it wrong. These tools enable you to measure social media properly, in a way that will lead to building stronger relationships, getting more traffic and converting more. What Social Media Analytics Includes … And Excludes The purpose of social media is to interact with people, thus building relationships. From a business perspective, there are many reasons to do that, chiefly that people buy from people they know and like and because it opens opportunities – hence social 'networking' – you're getting the same benefits as networking, just online. (That’s the ROI on social media.) If we manage and optimize our use of social media, we need to measure results..."
Added: 26 September 2011;
Page views: 786
Rating: 0
Votes: 0
- What's the ROI on Free Tools?
- by Neil Mason. ClickZ, August 30, 2011. "... An organization has a website (or possibly multiple websites). It decides that it needs to do some tracking to see what's happening but doesn't want to spend too much money at this stage, and so decides to use Google Analytics. This is fine; Google Analytics is a strong, robust web analytics tool with a user-friendly reporting interface. Next, a developer puts the tag code on the site, data begins to flow, and after a while pretty charts begin to appear. At this point, things look good, data is coming in, and not a lot of effort or cost has been expended..."
Added: 1 September 2011;
Page views: 456
Rating: 0
Votes: 0
- Open Web Analytics
- created by Peter Adams. "Open Web Analytics (OWA) is open source web analytics software that you can use to track and analyze how people use your web sites and applications. OWA is licensed under GPL and provides web site owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. OWA also comes with built-in support for tracking web sites made with popular content management frameworks such as WordPress and MediaWiki..."
Added: 24 August 2011;
Page views: 386
Rating: 0
Votes: 0
- Creating Custom Limited-Access Google Analytics Dashboards
- by Michael Harrison. LunaMetrics, July 28, 2011. "... I've found that creating custom limited-access dashboards with the Google Analytics Data Export API and a tool called Shufflepoint is straightforward and results in some pretty cool dashboards that can be installed on a static webpage or on a user’s iGoogle page..."
Added: 24 August 2011;
Page views: 302
Rating: 0
Votes: 0
- The Conversion Optimisation Toolbox
- By David Fothergill. Web Analytics World, August 17, 2011. "... Conversion rate optimisation is all about a fine blend of science and art, analysing opportunities and finding the most creative solution to help boost a site's efficiency. It requires a broad skill base, which covers both the creative and analytical aspects of web marketing, and as such, the tools which can help an optimisation project can cover a whole host of areas..."
Added: 23 August 2011;
Page views: 670
Rating: 0
Votes: 0
- Choosing the Right Social Media Management Tools
- By David Strom. Read Write Enterprise, August 16, 2011. "A study last month by the Info-Tech Research Group found little difference by organization size in how businesses use social media, and also provided lots of practical information on how enterprises should make use of social media management tools. The report looked at the tools from a variety of vendors, including Radian6, Sprout Social, Syncapse, Socialware, Cymfony, Visible Technologies and Lithium..."
Added: 18 August 2011;
Page views: 462
Rating: 0
Votes: 0
- Why you should use Multiple Web Analytics Tools
- by Aaron Wall. SEO Book, August 17, 2011. "Why Analytics Are So Important - With SEO the most important thing to track is performance. Of course the bank account (& its growth rate) is a high level tracking mechanism, but it is the result of the combination of many ideas & efforts, the combination of multiple marketing strategies & traffic streams. To dig in further on what's working web analytics are your bread and butter. They don't give you aggregate data or could be data, but precisely and exactly what is happening on your sites: separating out what is working from what is not. Without analytics you are flying blind. Which is, of course, dangerous!..."
Added: 18 August 2011;
Page views: 562
Rating: 5
Votes: 1
- Can Google meet all of your analytics needs?
- by Graham Charlton. Econsultancy, 13 July 2011. "According to a recent Econsultancy report, the proportion of companies exclusively using Google Analytics for their analytics needs has risen to 44%, compared to 38% last year and 23% in 2009. Our Online Measurement and Strategy Report 2011, produced in association with Lynchpin, looks at the extent to which companies are using Google Analytics, paid for analytics tools, and which tools they are using for which reporting requirements..."
Added: 14 July 2011;
Page views: 341
Rating: 0
Votes: 0
- New Google Analytics: Improvements in Map Overlay reports
- Posted by Eyal, Jerry, Yinnon, and Brian, Google Analytics Frontend Team. Google Analytics Blog, Wednesday, June 15, 2011. "This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week, a few engineers from our team are sharing improvements they've made to Map Overlay reports. Map overlay is available now in Visitors > Demographics > Location reports and the Visitors > Technology > Mobile report. Overlay is also available for state and provinces as well as countries and cities.
Added: 16 June 2011;
Page views: 475
Rating: 0
Votes: 0
- PiWik - open source web analytics
- "Piwik is a downloadable, open source (GPL licensed) real time web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages… and so much more. Piwik aims to be an open source alternative to Google Analytics, and is already used on more than 150,000 websites. Piwik is a PHP MySQL software program that you download and install on your own webserver. At the end of the five minute installation process you will be given a JavaScript code. Simply copy and paste this tag on websites you wish to track (or use an existing plugin to do it automatically for you) and access your analytics reports in real time..."
Added: 8 June 2011;
Page views: 791
Rating: 0
Votes: 0
- Using Tools & APIs To Track Your Social Media Strategy
- Posted by Tom Critchlow. The Daily SEOmoz Blog, April 7, 2011. "Social media is becoming increasingly important for SEO. Just in the last week we've seen the launch of Google +1 and early correlation data showing Facebook shares are highly correlated with rankings. In this post I'm going to walk through a bunch of different ways of tracking your social media strategy. We'll start with the basic/easy stuff and move up to more complicated things..."
Added: 20 April 2011;
Page views: 778
Rating: 0
Votes: 0
- Top 10 analytics tools for social media
- By Adam Boyden. iMedia Connection, February 14 2011. "... As a company, we have evaluated dozens of social media measurement applications and products, and we have found that currently no one has "the" solution for providing a comprehensive look at marketing campaigns across social media platforms. Every tool has its own strengths and weaknesses, its own way of tracking and reporting results, and its own pricing structure. Rather than having you start from scratch when evaluating these tools, I'd like to give you a leg up by outlining the three paid and three free or low-cost social media measurement tools that we've found most interesting. And, for good measure, I'll include a few others for consideration that we are still in the process of evaluating... Article Highlights: Two keys to the Sysomos tool are the advanced sentiment feature and the ability to drill down by region; One Lithium feature that is particularly interesting is Quotes, which allows you to see what your customers are saying about your brand; ReSearch.ly is a powerful low-cost alternative (with a free 90-day trial period) to the larger, paid platforms..."
Added: 11 March 2011;
Page views: 775
Rating: 0
Votes: 0
This category last updated: 8 May 2013
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