The advantage of using paid social media monitoring tools over free ones include: Aggregating multiple social streams; deriving intelligence out of noise; user friendly dashboards; allow user to organize and view multiple sources; predictive analysis; patterns; metrics; realtime alerts.
Added: 2 August 2010Page views: 1,258Rating: 0Votes: 0
The consumer profile tool supports the publication: "Groundswell: winning in a world transformed by social technologies". The tool now contains 2009 social profile data. You can classify your customer's social computing behaviour's by age, country and gender. The tool automatically create's a profile for your selected demographic group.
Added: 21 July 2010Page views: 1,655Rating: 0Votes: 0
During 2007, The Victorian Government went to market for a whole of government web analytics tool - these are the requirements they used for that requirement
Added: 12 May 2010Page views: 1,544Rating: 0Votes: 0
by John Gagnon. ClickZ, May 2, 2013. "... To turn your raw data into an asset, many powerful add-ins have been built to plug in to Excel.
- GeoFlow for 3D geographic visualization
- PowerPivot and Power View for massive data crunching
- Bing Ads Intelligence for rich PPC data
- Excellent Analytics pulls in analytics data directly into Excel
- SeoTools for Excel for robust SEO-specific tasks
All of these can help you harness the power of your data quickly and save time..."
Added: 8 May 2013;Page views: 150Rating: 0Votes: 0
by Jeff Sauer. Jeffalytics. "Early this year I began working on a project to categorize and visually display all of the powerful options available within Google Analytics. After dreaming up several display methods, I decided on an idea that has worked well in the past for other areas: the Periodic Table of Google Analytics.
The results of this work are three ways to visualize Google Analytics in an easy to understand manner: An interactive periodic table of Google Analytics hosted on Jeffalytics.com (this page)..."
Added: 1 May 2013;Page views: 104Rating: 0Votes: 0
by Annie Cushing. Search Engine Land, April 26, 2013. "One of the steps in my last post on finding 404 pages worth saving involved determining if any of your404 pages received traffic in the past year. This can be accomplished by pulling a landing page report and using VLOOKUPs in Excel to see any of your broken pages used to receive traffic. However, Google Analytics (GA) content reports are case sensitive, so you might have multiple versions of what should be a single line item because of this.
For example, /default.aspx and /Default.aspx are considered two different pages in Google Analytics. If you’re used to exporting your content or landing page reports without taking this extra step, you’re probably reporting inaccurate data..."
By Kim Lachance Shandrow. Government Technology, April 29, 2013. "Companies like Klout and Kred score how influential individuals, brands and organizations are within their social media networks. The more you post, the higher you score and the higher your influence. Skeptics say these scores are meaningless and don’t really matter, while proponents claim that they are absolutely critical. Still, many people have never even heard of Klout or Kred, nevermind their own scores on either platform.
What are your Klout and Kred scores? What are your followers’ scores? And why should you care about either?..."
Added: 30 April 2013;Page views: 158Rating: 0Votes: 0
by Nan Dawkins. Marketing Land, June 19, 2012. "... I keep a running list of many different types of tools that can help users measure social media in some way. My list is divided into five categories based on the primary function or use of the tool. Here are my five categories.
Listening tools
Workflow/Management Tools
Site-Specific Tools
Influencer Identification Tools
Web Analytics Tools..."
Added: 24 April 2013;Page views: 149Rating: 0Votes: 0
SimilarGroup. "Discover the most important traffic activity and ranking insights for any website. Find the biggest websites in your industry and region with this Top 100 ranking of websites by category and country. Use our technology to offer your users reliable insights to discover, categorize, tag and rank the websites that matter to them..."
Added: 9 April 2013;Page views: 99Rating: 0Votes: 0
by Brian Massey. Search Engine Land, March 29, 2013. "As you might guess, we QA a lot of Google Analytics installs. It is often a maddening task that makes you want to 'gaq.'
However, there are some nice tools that go a long way toward making life easier.
If you are questioning the data you're getting out of Google Analytics; if your e-commerce reporting doesn't match your sales; if you really thought there'd be more downloads of your whitepaper on the fonts used in movie credits; then you can use these tools to find out if Google Analytics is broken or if the error lies somewhere else.
This is how we do it..."
Added: 2 April 2013;Page views: 91Rating: 0Votes: 0
by Jayson DeMers. Search Engine Guide, March 11, 2013. "Google Analytics makes it possible to track SEO efforts, and has been used by businesses the world over to track ROI on internet marketing. The new Google Analytics platform has been a steep learning curve for some SEO professionals, especially those who were accustomed to the classic layout. However, the "new" analytics comes with more than just a confusing layout. It also has additional features that make it easier than ever to track ROI from internet marketing and SEO efforts..."
Added: 21 March 2013;Page views: 101Rating: 0Votes: 0
Posted by Calvin Lee, Google Analytics Team. Google Analytics Blog, Thursday, February 14, 2013. "Spring is coming right around the corner and it's never a bad idea to get a head start on your spring cleaning! The same goes for your mobile app analytics solution. Have you switched over to our new Mobile App Analytics Platform (v2) yet?
The benefits are numerous:
- A more powerful mobile SDK
- 'One stop shop' for app measurement
- Improve ROI and engagement..."
Added: 19 February 2013;Page views: 134Rating: 0Votes: 0
Posted by Francisco Meza. The YouMoz Blog, December 12, 2012. "... The objective of this blog post is to provide a list of social software that can help you run your social marketing campaigns better. Some of the software is FREE (my favorite four letter word) while others are expensive. We highly recommend going through all 13 tools to find what is best for your current situation. Many of the companies mentioned below have videos demonstrations. It should take about 1-2 hours to go through all these to assess what fits your budget (if any) and marketing agenda. I put the cost for each software so if it's over your budget, skip it..."
Added: 21 December 2012;Page views: 321Rating: 0Votes: 0
by Anna Lewis. Koozai Intelligent Digital Marketing, 14 September 2012. "... The concept was quickfire analytics – 7 helpful reports in 7 minutes. This is because I'm a massive fan of web analytics and want everyone to be able to get something out of it, even if you haven't got the resources, time or knowledge.
So here are all the areas I covered with links to the reports that I've prepared. To use the reports and dashboards just sign in to Google analytics, click the relevant link and then choose which profile to add it to. You can use the links as many times as you like and customise them for each profile you add them to..."
Added: 19 September 2012;Page views: 153Rating: 0Votes: 0
by Sayf Sharif. LunaMetrics, Posted on August 28, 2012. "... here are twenty different ways you can use custom variables. Five for each of the four main website types. Content sites, Ecommerce Sites, Lead Generation Sites, and Self Service sites..."
Added: 3 September 2012;Page views: 193Rating: 0Votes: 0
by Benjamin Mangold, Analytics Results Blog by Loves Data, 30 August 2012. "... According to Google's guidelines for integrating Google Analytics code, you "copy and paste the code snippet into your web pages." Checking for this snippet may be easy on smaller domains but can be easily overlooked on complex websites..."
Added: 3 September 2012;Page views: 237Rating: 0Votes: 0
By Justin Cutroni. Analytics Talk, June 29, 2012. "The world of digital analytics has been changing fast, very fast! One of the primary drivers has been the development of mobile devices and apps. Google analytics has lagged in measuring mobile apps. It's always done a good job at mobile web, but not mobile apps.
But that all changes with Google Analytics Mobile App tracking and reporting.
This post is all about the new mobile app data and mobile app reports. To read about the technical aspects please refer to my Google Analytics Mobile App Tracking: Technical Details post..."
Added: 3 July 2012;Page views: 280Rating: 0Votes: 0
By Justin Cutroni. Analytics Talk, June 29, 2012. ".... First, let me be clear about the purpose of the app: you should use this app to keep tabs on your key business metrics. This is not an app for analysis. It’s a way for you to stay up to date AND be alerted when key performance indicators change dramatically.
Overall it’s a great way for business owners, marketers and analysts to monitor metrics from anywhere AND
As you’d expect, you can access all of your Google Analytics accounts and profiles from the app. All you need to do is log in and thy appear..."
Added: 3 July 2012;Page views: 144Rating: 0Votes: 0