Web Analysis Tools - Topics A-Z
Topics A-Z listing of articles and resources about web analysis tools.
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12 Paid Social Media Monitoring Tools - an overview
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The advantage of using paid social media monitoring tools over free ones include: Aggregating multiple social streams; deriving intelligence out of noise; user friendly dashboards; allow user to organize and view multiple sources; predictive analysis; patterns; metrics; realtime alerts.
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ClickTracks - Archive
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Archived articles and resources about the ClickTracks web analytics software.
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Firefox Extensions
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The following extensions for Firefox are useful additions for managing websites, and searching for information.
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Google Analytics - Archive
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Archived arcticles and resources about the Google Analytics tool.
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Groundswell - Forrester's Consumer Profile Tool
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The consumer profile tool supports the publication: "Groundswell: winning in a world transformed by social technologies". The tool now contains 2009 social profile data. You can classify your customer's social computing behaviour's by age, country and gender. The tool automatically create's a profile for your selected demographic group.
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Pear Analytics Website Analyzer provides Free SEO Analysis
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Pear Analytics offers a free customizable widget for the Website Analyzer that can be placed on any website to fit your look and feel.
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Website Analysis Tools - Archive
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Articles and resources about website analysis tools.
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Whole of Victorian Government Web Analytics Requirements
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During 2007, The Victorian Government went to market for a whole of government web analytics tool - these are the requirements they used for that requirement
- Custom Report Sharing for Google Analytics
- Membership forum where members can upload custom reports for Google Analytics for sharing
- Multi-Channel Attribution Modeling – the Tool To Get You Started
- by Jim Gianoglio. LunaMetrics, Posted on May 17, 2012. "Last Thursday, Robbin wrote a post on attribution modeling without Google Analytics Premium. In that post she shows how you can use Excel to generate a first touch, linear, and first/last touch attribution model for your conversions or ecommerce transactions.
This is a topic that a lot of you are interested in, judging by the amount of traffic and shares that post got. So I decided build on Robbin's post by creating a template that you can all use for your own attribution modeling needs. The Attribution Modeling Tool is a Google Doc spreadsheet that has all the formulas you need built right in. It will do the following types of modeling:
- First touch
- Last touch
- First and last touch
- Linear..."
- 5 Vital Facebook Reports Every Community Manager Should Know
- by Manny Rivas, Search Engine Watch, May 15, 2012. "... The best community managers are likeable, yes, but they also use data to learn about their existing and potential community as well as how best to interact with them.
Let's examine Facebook Insights reports and public data sources that will help you understand, at a granular level, how your community consumes the stories you create, your fans demographic information, and how users are engaging with your competitors. Most all of these reports and metrics can be found in the Facebook Insights UI or in downloadable page and post level Excel reports..."
- Piwik Open Source Analytics: A Primer
- by Thom Craver, Search Engine Watch, May 16, 2012. "For many people, web analytics on a budget means Google Analytics. There are many log file analyzers that help the do-it-yourselfers. However, they merely report the data. They often don't provide the analysis tools to make the data meaningful information.
Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Like Google, it allows you to place JavaScript code within your site to collect visitor page views and other events.
However, unlike Google and other remote-hosted analytics services, it also comes with its own analytics collection server that runs on your website's server. This means you control the data collected..."
- 6 Tools to Create a Social Media Dashboard
- Written by Ann Smarty. Search Engine People, May 2012. "Social media has become a major part of an online strategy or marketing. Where the industry was once dominated by advertisements and databases, now there is a new means of sharing content via Twitter, Facebook, Google+, LinkedIn, Pintrest and others.
With this change has come the ability for anyone to reach viral status with the right means of using social media for exploiting content. The best way to use it for more than just a hit and miss method of sharing is by watching the effectiveness of your shares, followers, common mentions in brand, and keeping an eye on updates while providing plenty of your own.
The trick is to know how to create a social media dashboard that really works for you. These six tools will give you what you need to do just that..."
- What's the value of your social media followers?
- eGov AU - Craig Thomler's professional blog - eGovernment and Gov 2.0 thoughts and speculations from an Australian perspective, Monday, February 13, 2012. "... as a starting point for calculations of social media value I put together a little spreadsheet on Google to allow you to calculate a value based on several key social media networks and blogs. It uses research figures that have been calculated to average out the value of an individual follower or fan..."
- Five Second Test Tool
- "Landing page optimization for your mocks and wireframes. Fivesecondtest helps you fine tune your landing pages and calls to action by analyzing the most prominent elements of your design..."
- The Online Marketer's Toolbox
- Provided by Bryan Eisenberg. "... website dedicated to online marketing tools. Feel free to rate tools. Feel free to comment about tools. Feel free to ask questions about how we use these tools. Feel free to contact us with new tools you have discovered..."
- Real-Time Analytics for Small-to-Medium-Sized Businesses
- by Jack Aaronson. ClickZ, March 18, 2011. "... for small or medium-sized companies looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. It is focused on real-time analytics, and that is where its strength is..."
- Google Analytics Premium: Better Support & Goodbye Data Sampling
- by Daniel Waisberg. Search Engine Land, September 29, 2011. "Today Google launched a paid version of Google Analytics that processes higher volumes of page views and provides additional support. The general feature set and user experience remain the fundamentally the same as the standard product. This comes as an important addition to the enterprise set of tools that Google offers. The new version audience is mainly enterprises that receive a high amount of traffic and need a certain commitment from Google’s part on data collection, up-time, and support..."
- Optimize data driven decisions in your enterprise – with Google Analytics Premium
- Google. "As your online business grows, you need more insights and support than ever. That's why we've created Google Analytics Premium. Now being used by some of the world's most well-known organizations, Premium increases the power of Google Analytics for your business. All for one flat-rate annual fee..."
- Introducing Google Analytics Premium
- Posted by Enrique Munoz Torres, Product Manager, Google Analytics team. Google Analytics Blog, Thursday, September 29, 2011. Google have developed Google Analytics Premium around the pillars of: more data, advanced tools, dedicated support and guarantees. Google Analytics Premium is available for a fixed annual fee in the United States, Canada, and the UK. You can get it directly from Google or through Google Analytics Premium Authorized Resellers...
- Google DoubleClick Ad Planner
- "Identify websites your target customers are likely to visit
- Define audiences by demographics and interests.
- Search for websites relevant to your target audience.
- Access unique users, page views, and other data for millions of websites from over 40 countries...."
- Social Media Analytics: 4 Tools You May Have Been Missing
- by Gab Goldenberg. Search Engine Land, September 23, 2011. "If you're not using these tools to measure social media, you're getting it wrong. These tools enable you to measure social media properly, in a way that will lead to building stronger relationships, getting more traffic and converting more.
What Social Media Analytics Includes … And Excludes
The purpose of social media is to interact with people, thus building relationships. From a business perspective, there are many reasons to do that, chiefly that people buy from people they know and like and because it opens opportunities – hence social 'networking' – you're getting the same benefits as networking, just online. (That’s the ROI on social media.)
If we manage and optimize our use of social media, we need to measure results..."
- What's the ROI on Free Tools?
- by Neil Mason. ClickZ, August 30, 2011. "... An organization has a website (or possibly multiple websites). It decides that it needs to do some tracking to see what's happening but doesn't want to spend too much money at this stage, and so decides to use Google Analytics. This is fine; Google Analytics is a strong, robust web analytics tool with a user-friendly reporting interface. Next, a developer puts the tag code on the site, data begins to flow, and after a while pretty charts begin to appear. At this point, things look good, data is coming in, and not a lot of effort or cost has been expended..."
This category last updated: 23 May 2012