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by Danny Sullivan. Search Engine Land, December 21, 2010. "... here's how I'd suggest you write page titles in a way that can please search engines and humans alike. What Is An HTML Title Tag? Let me go back to the basics. The title tag is a section of HTML code that every page should have. It declares what the page’s title is..."
Further information on Writing HTML Title Tags For Humans, Google & Bing
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