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by Rick DeJarnette. Search Engine Land, February 23, 2012. "When I do an SEO audit on a webpage, one of the first things I check is the title tag. Why? Well, I have several reasons. In my book, the title tag possesses all of the following: It has the most SEO power of any tag on the page for establishing keyword relevance; Its contents are the source for the blue-link text shown in the search engine results pages (SERPs); It's the best place to get a concise description of the content on the page (well, that's the theory)..."
Further information on Nine Best Practices For Optimized Title Tags
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