Social Networks - Topics A-Z
Topics A-Z listing of articles and resources about social networking sites which enable users to create a profile, upload content including video, review content on other sites, create a network of friends, etc.
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Social Media for the Public Sector Conference - Melbourne 21-22 March 2012
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Key topics that will be examined at the conference include: how to develop a social media strategy for your organisation; integrating social media into your existing communication strategies; engaging with the community using social media; and measuring the success of your social media campaign.
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Back to Basics The Essentials of Facebook and Twitter New Media Talk
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Webinar provided by Howto.gov - Presenters: Gadi Ben-Yehuda, IBM Center for the Business of Government; Stephanie L. Schierholz, NASA; Tim Brown, U.S. Department of State, Monday, October 31, 2011
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Building your presence with Facebook Pages: A guide for military organizations
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Provided by the US Navy. Every day, millions of people all over the world visit Facebook to connect with friends and share what they love. This guide is designed to help military organizations make the most of Facebook Pages to tell their stories and build deep, lasting connections with their audience.
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Facebook and Accessibility - Accessibility Toolkit - Version 3 - 2009
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Facebook is a social networking site where users can keep in touch with their friends, post photos and videos and play games. Facebook uses a combination of technologies which make it inaccessible; however there is an HTML version of Facebook which can be used by screen reader users. However, Facebook is not accessible to other groups of people with disabilities
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Social Media Revolution
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Is Social Media a Fad or the biggest shift since the Industrial Revolution? Welcome to the Social Media Revolution...
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The United States Army Social Media Handbook - Version 2
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This edition of the Social Media Handbook is longer than the first edition. It includes an expanded operations security (OPSEC) section, a section about blogging and Army Strong Stories and a section discussing how to manage fake Facebook pages and social media imposters. In addition to the new sections, we’ve also included a quick reference guide for both Facebook and Twitter and a 10-page social media glossary.
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The US Navy's guide to Google+
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The United States Navy Social Media unit has put together a short succinct guide for Navy personnel on how to use Google+.
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What you should know about Google+ Pages
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The US Navy has put together an information pack on Google+ and how government agencies might be able to use it
- GovTwit Directory
- The government Twitter directory. "GovTwit is the world's largest directory of all facets of government on Twitter: state and local, federal, contractors, media, academics, non-profits and government outside of the U.S..."
- Facebook - Best Practices for your Page and media strategy - in pdf format (776kb)
- (This document requires the use of Adobe Acrobat Reader). Facebook, February 2012. "Facebook's new Pages are mission control for your business, making it more important than ever to coordinate your Page and media efforts. To help you drive business success on Facebook, we offer the following: Best practices for organizational structure; Best practices for Page publishing..."
- 6 Tools to Manage Your Twitter Followers
- by Duncan Parry, Search Engine Watch, May 18, 2012. "Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are six tools to save you time..."
- Why Your SEO and Social Strategy Should Include Pinterest
- by Steve Beatty, Search Engine Watch, May 17, 2012. "Over the past two years, Pinterest has become a major factor in the online social space. The growth of Pinterest has gone from just over 4 million active users at the end of 2011 (according to their Facebook page) to just over 8.3 million active users currently.
Pinterest is the third most popular social website (Experian traffic report April 2012), just behind Twitter and Facebook. In just over six months, Pinterest has become more popular than LinkedIn, Foursquare, Instagram, and Google+ (based on traffic volume)..."
- EPA offers Twitter response cheat sheet
- By Alice Lipowicz. Federal Computer Week, May 16, 2012. "One of the tricky issues for federal agencies on Twitter is how to decide consistently whether to respond, or not respond, to a tweeted question or comment. Now there is some help with that dilemma.
The Environmental Protection Agency has distributed a one-page flow chart that serves as a "cheat sheet" decision tool for indicating when agency representatives should respond to a tweet..."
- Social Media Quick Tip: Pinterest and Police
- By Lauri Stevens. Connected Cops, May 10, 2012. "Another day, another social networking tool. Pinterest is the latest to garner big interest with users, but it'’s actually been around for more than a year.
Pinterest is the 16th most popular website in the U.S., the 25th most popular in Canada and the 31st most popular in the UK, according to AppAppeal. As one who advises LE agencies to go where the people are, Pinterest is at the point where law enforcement should give it a serious look..."
- Working the Network: A Manager's Guide for Using Twitter in Government
- Ines Mergel has written this guide, detailing the benefits - and risks - of hosting a Twitter feed. IBM Center for the Business of Government, May 2012. "Like many technological tools, Twitter does not come with an instruction manual. To help both government executives who must decide whether Twitter is a useful tool for their organizations and frontline managers who will create and administer the Twitter account, Ines Mergel has written this guide, detailing the benefits - and risks - of hosting a Twitter feed, as well as the specifics on how to maintain a Twitter feed to achieve optimum results.
In addition to the information about Twitter itself, this guide presents material about the expanding ecosystem that is growing up around Twitter. Applications like Klout, TweetDeck, HootSuite, and Instagram add new kinds of functionality and make Twitter feeds more valuable both to government and to citizens who subscribe to their feeds..."
- On Social Media Timing Is Everything! [Research]
- Posted by Heidi Cohen, on May 11, 2012. Facebook, Twitter, Tumblr and Blog Post Timing – 12 Tips. On social media platforms not all shared content is equal. As in real life, some social shares are more effective at achieving marketing goals than others.
As marketers are continually challenged to create sufficient content, how do you maximize the effectiveness of each piece of content marketing regardless of whether it's a Facebook update, a tweet or a blog post? As any accounting student can tell you the answer is 'It depends.' [Here are some general social sharing tips.]..."
- Which Social Network Should You Use - and When? [INFOGRAPHIC]
- by Sam Laird. Mashable, April 17, 2012. "Want to make the most of the social web? It's more complicated than just posting status updates at random and seeing what sticks.
When is Facebook most effective? When are you better off using Twitter, or LinkedIn? And what exactly is Google+ good for, anyway?
The business consultant network Zintro recently pulled research from more than a dozen sources including Mashable, Facebook, Twitter, LinkedIn, Google and Quantcast to put together this nifty infographic, which will help you develop your social strategy..."
- Twitter value includes response
- By Alice Lipowicz. Federal Computer Week, April 30, 2012. "Some federal agencies send out a question on Twitter and dozens of people tweet back. Many others get no response.
For example, NASA tweeted 13 questions and got 114 responses in the first week in March. The Commerce Department tweeted 18 questions the same week, and got no responses..."
- Organ donation for Aussie Facebook users
- Staff reporter, From: AAP. Herald Sun, May 3, 2012. "Australian Facebook users could be the next to enrol as organ donors via links to registries on the social networking site..."
- HHS readies for Facebook organ donation initiative
- By Alice Lipowicz. Federal Computer Week, May 1, 2012. "The Health and Human Services Department is preparing for a surge of interest in organ donation due to a new initiative announced May 1 by Facebook.
Facebook Chief Executive Mark Zuckerberg announced that the company would begin allowing users to publish their organ donor status on their Timeline profiles. The social network also plans to help its 160 million users in the United States locate and sign up with state donor registries..."
- Social media sites could face court for Privacy Act breaches
- Failure to comply with the Privacy Act could result in the Privacy Commissioner taking social media websites to court, by Stephanie McDonald, Computerworld, 2 May, 2012. "Social media websites could find themselves in court if they breach Australia’s Privacy Act now that the Privacy Commissioner has been granted new powers to take breaches to court.
The new powers allows the Privacy Commissioner to be able to accept undertakings from companies which can be enforced in court; make a determination in own motion investigations, where a complaint has not been lodged by an individual but the Office of the Australian Information Commission (OAIC) has received third-party information of breaches; seek civil penalties for serious or repeated breaches; and carry out performance assessments on private sector organisations..."
- Health Care Orgs Lag in Social Media
- by Erik Sass, The Social Graf, April 17, 2012. "Health care organizations, including hospitals, health insurers and pharmaceutical companies, lag far behind consumers in social media adoption, according to a new Pricewaterhouse Coopers report titled “Social media likes healthcare: From marketing to social business,” based on a social media survey of over 1,000 U.S. consumers and 124 members of the eHealth Initiative (eHI) -- a national association of industry organizations focusing on health information and technology. While that finding isn’t particularly surprising, given institutional inertia and the volume of regulation they have to deal with, PwC points out that health care orgs are neglecting a major channel for patient acquisition and retention..."
- Social Media Directors are Finding a Place in Government
- By Elaine Pittman. Government Technology, April 24, 2012. "From the White House to New York City to small cities and counties, people are being hired to focus on how social media strategies and efforts can best be used by government to interact with the public.
And Generation Y — a.k.a. Millennials — are the preferred choice for these positions. Their comfort level with social media and Web-based communications tools, for instance, provides a welcome change for state and local governments that rely solely on old-fashioned public outreach methods.
Social media or new media directors are fairly new in government, but their numbers are growing at all levels — and these positions are primarily being filled by individuals born in the mid-1970s and later..."
This category last updated: 21 May 2012