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Search Engines - Topics A-Z
Topics A-Z listing of articles and resources about search engines especially in relation to government websites.
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- Structured Thinking About Semantic Search
- by Ryan DeShazer. Search Insider, Monday April 9, 2012. "... the topic of semantic search has again become a hot-button issue for SEOs and webmasters... Google appears primed to make good on its promise to better understand both the Web and the intent communicated by its user base through the queries entered..."
Added: 10 April 2012;
Page views: 395
Rating: 0
Votes: 0
- Google's March Updates: Anchor Text, Image Search, Navigational Search & More
- by Matt McGee. Search Engine Land, April 3, 2012. Highlights the important changes including: anchor text tweaks; indexing symbols; navigational queries; more accurate short answers; improvements to freshness and better indexing of profile pages.
Added: 5 April 2012;
Page views: 180
Rating: 0
Votes: 0
- Search quality highlights: 50 changes for March
- Posted by Johanna Wright, Director of Product Management. Google Inside Search, 3 April 2012. "Here's our latest installment of search quality highlights, with another 50 changes to report for March. We're starting to get into a groove with these posts, so we're getting more and more comprehensive as the months go by. New for this month, we've published uncut video from our search quality meeting, which gives a great flavor for how these decisions get made..."
Added: 5 April 2012;
Page views: 78
Rating: 0
Votes: 0
- WSJ Says Big Google Search Changes Coming? Reality Check Time!
- by Danny Sullivan. Search Engine Land, March 15, 2012. "The Wall Street Journal is out with a story saying that Google is about to make one of the biggest changes in its history of offering web search, providing more direct answers and gaining 'semantic' smarts to understand more about what words mean. I'm scratching my head, since Google already does this. Methinks Google's PR has exploded in ways it didn't expect..."
Added: 5 April 2012;
Page views: 196
Rating: 0
Votes: 0
- ACCC wins appeal against Google
- Australian Competition and Consumer Commission. Release # NR 065/12, Issued: 3rd April 2012. "Today the Full Federal Court unanimously upheld the Australian Competition and Consumer Commission's appeal filed in October 2011 against Google. The Full Court declared that Google, by publishing the four advertisements that were the subject of the ACCC's appeal on result pages of the Google Australia website, engaged in conduct that was misleading or deceptive, or likely to mislead or deceive, in breach of section 52 of the Trade Practices Act 1974. The Full Court also ordered it to put in place a consumer law compliance programme and pay the ACCC's costs of the appeal. "Google's conduct involved the use by an advertiser of a competitors name as a keyword triggering an advertisement for the advertiser with a matching headline. As the Full Court said this was likely to mislead or deceive a consumer searching for information on the competitor," ACCC chairman Rod Sims said..."
Added: 5 April 2012;
Page views: 173
Rating: 0
Votes: 0
- Google Gives Search a Refresh
- By Amir Efrati. The Wall Street Journal, 15 March 2012. "Google Inc is giving its tried-and-true Web-search formula a makeover as it tries to fix the shortcomings of today's technology and maintain its dominant market share. Over the next few months, Google's search engine will begin spitting out more than a list of blue Web links. It will also present more facts and direct answers to queries at the top of the search-results page..."
Added: 19 March 2012;
Page views: 277
Rating: 0
Votes: 0
- Search Engine Use 2012
- by Kristen Purcell, Joanna Brenner, Lee Rainie. Pew Internet and American Life Project, March 9, 2012. "Search engines remain popular—and users are more satisfied than ever with the quality of search results—but many are anxious about the collection of personal information by search engines and other websites and say they do not like the idea of personalized search results or targeted advertising. Though they generally do not support targeted search or ads, these users report very positive outcomes when it comes to the quality of information search provides, and more positive than negative experiences using search..."
Added: 15 March 2012;
Page views: 507
Rating: 0
Votes: 0
- Search quality highlights: 40 changes for February
- Posted by Amit Singhal, Senior VP and Google Fellow. Google Inside Search, 27 February 2012. "This month we have many improvements to celebrate. With 40 changes reported, that marks a new record for our monthly series on search quality. Most of the updates rolled out earlier this month, and a handful are actually rolling out today and tomorrow. We continue to improve many of our systems, including related searches, sitelinks, autocomplete, UI elements, indexing, synonyms, SafeSearch and more. Each individual change is subtle and important, and over time they add up to a radically improved search engine..."
Added: 28 February 2012;
Page views: 196
Rating: 0
Votes: 0
- The evolution of search in six minutes
- Posted by Ben Gomes, Google Fellow. Google Inside Search, 28 November 2011. "... we wanted to share with you a short history of the evolution of search, highlighting some of the most important milestones from the past decade—and a taste of what’s coming next..."
Added: 29 November 2011;
Page views: 188
Rating: 0
Votes: 0
- The new Google Search app for iPad
- Posted by Daniel Fish, Software Engineer. Google Inside Search, 21 November 2011. "Today, we're very pleased to be launching a significant redesign for the Google Search app for iPad. As you can see in our video, whether you're doing research and comparing results, or exploring beautiful imagery, we have added new features to make the app more interactive, more visual and to help you find what you want more easily..."
Added: 28 November 2011;
Page views: 175
Rating: 0
Votes: 0
- The Impact of Google Encrypted Search
- by Bret Gundersen. Industry Insights - The Adobe Blog for digital marketing, Wednesday, 19 October 2011. "Let's start with a summary of what you've been reading. In an effort to make 'search more secure', Google is encrypting more search queries through SSL. Searchers signed-in to a Google account are redirected to https://www.google.com (notice the s) and (here's the rub) search keywords are stripped from the referrer [correction follows] when a natural keyword is clicked. The typed keyword is hidden from you and your site optimization systems (that's us). What's going to change? Natural search keywords and search engines will be under-reported in SiteCatalyst. If you've implemented organic search integration in SearchCenter you will see a reduction in organic search term traffic. However, SearchCenter paid keyword data is not affected. Google engineer Matt Cutts estimates that search encryption will impact less than 10% of organic search queries. To date we have seen that 0.5% to 2% of Google searches are affected, though we expect that number to increase. As a percent of total search traffic, we’ve seen a 0.3% to 1.5% impact. Rather than hope the 0.5%, 2%, or 10% ratio applies to your site, follow these steps to measure the impact directly..."
Added: 15 November 2011;
Page views: 199
Rating: 0
Votes: 0
- Google Encrypted Search: 9 Key Points B2B Marketers Need to Know
- by Derek Edmond. Search Engine Watch, November 11, 2011. "Two weeks removed from Google's announcement making search secure, B2B marketers are still collecting their thoughts on where SEO strategy goes from here. While the search community has been immediately been vocal about this change, the general marketing community will take longer to react. This is one piece to a much larger marketing puzzle..."
Added: 15 November 2011;
Page views: 142
Rating: 0
Votes: 0
- Ten recent algorithm changes
- Posted by Matt Cutts, Distinguished Engineer. Google Inside Search, 14 November 2011. "Today we're continuing our long-standing series of blog posts to share the methodology and process behind our search ranking, evaluation and algorithmic changes. This summer we published a video that gives a glimpse into our overall process, and today we want to give you a flavor of specific algorithm changes by publishing a highlight list of many of the improvements we've made over the past couple weeks. We've published hundreds of blog posts about search over the years on this blog, our Official Google Blog, and even on my personal blog. But we're always looking for ways to give you even deeper insight into the over 500 changes we make to search in a given year. In that spirit, here's a list of ten improvements from the past couple weeks..."
Added: 15 November 2011;
Page views: 133
Rating: 0
Votes: 0
- Keyword 'Not Provided' By Google Spikes, Now 7-14% In Cases
- by Daniel Waisberg. Search Engine Land, November 2, 2011. "Google's new encrypted search for logged in users now appears to be blocking a much higher percentage of search terms than when it initially rolled out two weeks ago. In some cases, it might even be higher than the 10% or less figure that the company initially predicted might be impacted..."
Added: 3 November 2011;
Page views: 188
Rating: 0
Votes: 0
- Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search
- by Danny Sullivan. Search Engine Land, October 18, 2011. "Google will now begin encrypting searches that people do by default, if they are logged into Google.com already through a secure connection. The change to SSL search also means that sites people visit after clicking on results at Google will no longer receive “referrer” data that reveals what those people searched for, except in the case of ads..."
Added: 20 October 2011;
Page views: 191
Rating: 0
Votes: 0
This category last updated: 23 May 2013
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