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Search Engine Metrics - Topics A-Z
Topics A-Z listing of articles and resources about search engines metrics especially in relation to government websites.
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- Why You Should Track "Soft" SEO Metrics
- by Duane Forrester. Search Engine Land, March 19, 2008. "As an in-house search marketer, you hold a unique position. You help manage all your company's content with the goal to maximize the return on that content's creation. You are the pointy end of the spear in the quest for low-cost traffic and conversions. Setting aside the growing salaries and the added costs of benefits that in-house SEMs are seeing these days, inbound referrals from search engines remain a viable, low-cost option for most organizations. Tracking your results should take a couple of forms. There are the usual SEO metrics, such as..."
Added: 20 March 2008;
Page views: 828
Rating: 0
Votes: 0
- Five Questions To Ask of Your Site Search Data
- by Avinash Kaushik. Google, 2007. "Providing a search box on your site and tracking how people use it can provide you important insights into visitor intent. A search box is a goldmine of information for you the site owner, because each time visitors search your site, they tell you in their own words what they are looking for. This article shows you five key ways you can use the data in your Google Analytics Site Search reports to understand visitor intent..."
Added: 29 January 2008;
Page views: 950
Rating: 0
Votes: 0
- Search Analytics - forum - 6 March 2008
- hosted by Rich Wiggins, Sydney, Thursday, 6 March 2008. Key Forums Australia. Intensive one-day master class. Search Analytics is a hugely powerful, and often neglected method, for improving search performance and overall site effectiveness.
Added: 29 January 2008;
Page views: 685
Rating: 0
Votes: 0
- Site Search Now Available
- Posted by Alden DeSoto, Google Analytics Team. Google Analytics Blog, November 2, 2007. "We recently announced several new features. Beginning today, all Google Analytics accounts have access to the first of these features to be released: Site Search. It's currently only available if your language preference is set to English; it will be available in all languages soon..."
Added: 5 November 2007;
Page views: 1,644
Rating: 0
Votes: 0
- Exciting Announcements at eMetrics Today
- by Alden DeSoto, Google Analytics Team. Google Analytics Blog, Tuesday, October 16, 2007. "Today at the eMetrics Summit in Washington, D.C. Brett Crosby announced several Google Analytics features that will be rolled out over the coming weeks. Here's a rundown. First, you'll be able to use Google Analytics to track site search activity. Simply edit any of your Google Analytics profiles to enable "Site Search" and you can find out what people search for on your site and where these searches lead..."
Added: 17 October 2007;
Page views: 1,196
Rating: 0
Votes: 0
- Kick Butt With Internal Site Search Analytics
- Occam's Razor by Avinash Kaushik, 16 October 2007. "Google Analytics's launch of internal site search analysis today is a great excuse to revisit the world of site search. You should really care about analyzing searches people do on your website because it has become the most used navigation feature on your website. You can of course understand a lot better what people are looking for (intent) but more importantly you can see if the website is delivering..."
Added: 17 October 2007;
Page views: 1,654
Rating: 0
Votes: 0
- Search Engine Marketing - Optimization Analysis
- Part 10 in a Series on Web Analytics and Search Engine Marketing Programs, by Gary Angel, SEMAngel, 9 September 2007. How to use web analytics to measure visitor engagement for a web site campaign.
Added: 20 September 2007;
Page views: 1,030
Rating: 0
Votes: 0
- Launching Organic Analytics & Buzz Monitoring In-House
- by Paul J. Bruemmer. Search Engine Land, September 12, 2007. "In previous articles, we covered Structuring an In-House Team and Creating the Search Engine Marketing Needs Assessment Report. So now your in-house search team is in place and the search department has gained insight into the key performance indicators (KPIs) they are responsible for influencing, as well as the resources available to accomplish search engine optimization (SEO) and social media marketing (SMM) objectives. After establishing these fundamental requirements, the in-house team and trainer will need to prove that SEO and SMM are driving an increase in the previously established goals and metrics. Two powerful strategies can help demonstrate that search and social media are providing value to the organization: natural search analytics and buzz monitoring..."
Added: 13 September 2007;
Page views: 1,115
Rating: 0
Votes: 0
- Time-Based SEM Analysis
- Part 9 in a Series on Web Analytics and Search Engine Marketing Programs, by Gary Angel. SEMAngel, September 2, 2007. "...If you can create campaigns in your tool, you can setup a campaign for a specific time period. You can then use Response to that campaign as the criteria for a VISITOR segment that includes significant chunks of time before and after the Response. Now, you can compare the types of Ad Groups, Search Terms and Sourcing mechanisms before a particular campaign response (or conversion) AND after..."
Added: 5 September 2007;
Page views: 1,274
Rating: 0
Votes: 0
- Compete rolls out a new search analytics tool
- by Kristina Knight. BizReport - Search Marketing, August 21, 2007. "A new search analytics tool promises a bit more information for search marketers. Compete Search Analytics allows marketers to view information from billions of monthly search queries to adjust their own paid search campaigns..."
Added: 22 August 2007;
Page views: 1,303
Rating: 0
Votes: 0
- Measuring Search Engine Marketing (SEM) as a Channel
- Part 7 in a Series on Web Analytics and Search Engine Marketing Programs, by Gary Angel. SEMAngel, 12 August 2007. "... The first six parts of this series dealt largely with setting up and understanding the framework for doing Search Engine Marketing analytics. In this and upcoming posts, I’ll tackle some real-world SEM analytic studies..."
Added: 16 August 2007;
Page views: 1,108
Rating: 0
Votes: 0
- Measuring Search Effectiveness without Conversions
- Part 6 in a Series on Web Analytics and Search Engine Marketing Programs, by by Gary Angel. SEMAngel, August 4, 2007. "My co-founder Joel Hadary loves to quote "If you don't care where you are going any road will get you there." And it does pretty much sum up why finding and choosing the right optimization goal is the single most important part of doing any Search Analytics..."
Added: 9 August 2007;
Page views: 1,079
Rating: 0
Votes: 0
- Measuring Search Effectiveness for eCommerce Sites
- Part 5 in a Series on Web Analytics and Search Engine Marketing Programs, by Gary Angel. SEMAngel, August 1, 2007. "... If you're site is a traditional eCommerce site, then finding the right optimization metric may look fairly straightforward. But even in this apparently simple situation, there often lurks considerable complexity. Here are five quite reasonable optimization models for eCommerce sites: optimize to sales per visit, optimize to revenue per visit, optimize to sales per visitor, optimize to revenue per visitor, optimize to lifetime value per visitor..."
Added: 1 August 2007;
Page views: 1,473
Rating: 0
Votes: 0
- Analyzing Search Traffic in More Detail
- Part 4 in a Series on Web Analytics and Search Engine Marketing Programs, by by Gary Angel. SEMAngel, July 27, 2007. "Traffic and conversion numbers at the channel (Search/Organic/Paid) and engine (Google, Yahoo, MSN, etc.) level are the backdrop for almost all Search Analysis. But there are several deeper layers of Search data in web analytics and these deeper layers are where most of the optimization analysis actually takes place..."
Added: 28 July 2007;
Page views: 1,096
Rating: 0
Votes: 0
- High-Level Search Engine Reporting
- Part 3 in a Series on Web Analytics and Search Engine Marketing Programs, by gary Angel. SEMAngel, July 21, 2007. "... The best place to start a Search Analysis is with a report on total Paid Search Traffic, total Organic Search Traffic and total Site Traffic – preferably trended over a good chunk of time. Web measurement tools will provide this data easily. At such a high-level, you can't expect dramatic learnings. But there are some important take-aways..."
Added: 22 July 2007;
Page views: 1,178
Rating: 0
Votes: 0
This category last updated: 1 November 2012
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