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Search Engine Metrics - Topics A-Z
Topics A-Z listing of articles and resources about search engines metrics especially in relation to government websites.
1
Site Articles
- Search Engine Analytics - Archive
- Articles and resources about search engine analytics.
Added: 23 December 2005
Page views: 2,536
Rating: 0.0
Votes: 0
74
External Links
- Setting Up Actionable SEO Dashboards in the New Google Analytics
- by Taylor Pratt, SEO Book, February 22, 2012. "There have been many mixed reviews about the latest Google Analytics UI. Putting the frustration of having to learn a new UI aside (here's a great guide to navigating the new Google Analytics interface), the new Google Analytics actually brings to the table great customization options. One of my favorites being custom dashboards. Both the old and new interfaces offer a standard dashboard that acts as an overview of your analytics profile. But where the new UI has its advantage is with your ability to create your own dashboard - in fact, you can create up to 20 of them for each profile..."
Added: 5 March 2012;
Page views: 147
Rating: 0
Votes: 0
- Marketing Metrics and Analytics
- Marketo, 2011. "...Download this 70-page, all-encompassing guide to learn: The right metrics for understanding and interpreting marketing results; Why measuring marketing programs is difficult, and how to do it correctly and efficiently; Revenue metrics that get the executives' attention and prove marketing ROI; The critical elements of a marketing dashboard..."
Added: 9 November 2011;
Page views: 168
Rating: 0
Votes: 0
- How to use Google Analytics to Track SEO Progress
- by Christina Keffer. LunaMetrics, Posted on September 6, 2011. "SEO KPIs - Clients, it turns out, want to see how the efforts they're paying for are working. We show clients lots of reports that indicate the success of their SEO campaigns, and KPIs are slightly different for ever client depending on what kind of a site they have, what their goals are, etc. However, there are three univeral SEO Key performance indicators that we use for everyone..."
Added: 12 September 2011;
Page views: 354
Rating: 0
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- Using Data to Drive SEO Results
- by Ray Comstock. Search Engine Watch, August 15, 2011. "One of the cornerstones of any successful SEO campaign is the ability to use data to drive SEO results. I like to divide the data analytics process into three main phases: - Performance Reporting - Opportunity Identification - Prioritization This article will define those three phases, what data is considered, and what actions result from that analysis..."
Added: 18 August 2011;
Page views: 301
Rating: 0
Votes: 0
- SEO Metrics You Must Track and Report
- By Michael Martinez. SEO Theory – SEO Theory and Analysis Blog, August 9, 2011. "Search engine optimization metrics rarely tell the full story of what is happening with a Website in the searchable Web ecosystem. We don't look for the ultimate SEO metrics any more, which is probably a good thing, but I have to admit to some frustration when it comes down to having a meaningful discussion with anyone about what signifies success, growth, or failure for a Website. To understand your metrics you have to know how your Website behaves. You have to understand its cycles and rhythms. I don't just mean those weekly, monthly, and seasonal traffic cycles. I mean you have to understand what publishing new content generates in terms of data spikes (or dips) in your metrics..."
Added: 11 August 2011;
Page views: 318
Rating: 0
Votes: 0
- Interview With Louis Rosenfeld, Author Of Search Analytics
- by Shari Thurow. Search Engine Land, July 8, 2011. "... One of the untapped places to conduct keyword research effectively is the analytics data from your site search engine. In his book, Search Analytics for Your Site: Conversations with Your Customers information architect Louis Rosenfeld describes how website owners can implement various metrics on their site search engine to: Better understand searcher needs; Improve your website content, site navigation, and search performance; Understand keyword phrases in context; Get useful qualitative and quantitative metrics..."
Added: 14 July 2011;
Page views: 372
Rating: 0
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- Which search metrics do you show your boss?
- by Mike Moran. Search Engine Guide, May 31, 2011. Metrics to consider: Return on Investment; Online conversions; and Site traffic.
Added: 2 June 2011;
Page views: 423
Rating: 0
Votes: 0
- A Step Closer to Social Media ROI with Google Analytics Multi-Channel Funnels
- by Nathan Linnell. Search Engine Watch, May 19, 2011. "Google Analytics Multi-Channel Funnels, currently in limited beta release, will allow marketers to take a big step in the direction of calculating the elusive social media ROI..."
Added: 23 May 2011;
Page views: 509
Rating: 0
Votes: 0
- Analytical Measurement & SEO: Ignorance Isn't Bliss
- by Josh McCoy. Search Engine Watch, April 18, 2011. Shows you how to use Google Analytics to analyse your search analytics reports including the use of segmentation and categorical review.
Added: 20 April 2011;
Page views: 746
Rating: 0
Votes: 0
- 10 Quick & Dirty SEO Success Metrics
- by Andy Komack. Search Engine Land, March 4, 2011. "When your job is to drive organic search engine traffic to a website (SEO Director/Manager/Ninja), you will inevitably need to prove your worth. There’s nothing like cold-hard-facts to paint a picture of success (or expose 'The Man Behind The Curtain'). In an ideal world, all digital marketing efforts are managed under one bucket, and the collective measurements highlight the success of the team, or highlight the success of the complete bundle of digital efforts. But, in the end, ROI needs to be justified in order to keep the flow of budget and resources moving to each individual marketing effort. However, your job is SEO. You know that you are adding value. You just need to prove it..."
Added: 7 March 2011;
Page views: 538
Rating: 0
Votes: 0
- Improve Your SMB Site with These 2 Basic SEO Metrics
- by Rob Chant. Search Engine Watch, October 1, 2010. "If you're going to get anything out of a search engine optimization (SEO) campaign, whether you're working on it yourself or with an external provider, the first thing you need to do it get to grips with the main metrics, or measures, of campaign performance... "What is measured is managed." So let's look at a couple of metrics that are directly actionable, no matter what your level of SEO expertise..."
Added: 7 October 2010;
Page views: 573
Rating: 0
Votes: 0
- 8 Crucial AdWords Reports For Measuring Success
- by Josh Dreller. Search Engine Land, August 26, 2010. "Reporting is a very integral part of search engine marketing (and digital marketing in general). Of course, it's important to be able to show the return on investment (ROI) of the digital budget. However, by using reports to analyze performance, search engine marketers can optimize their accounts by changing bids, adding or pausing keywords, rotating in new ad copy, etc. Needless to say, it's important to be very familiar with the reporting options that are available... This week, we'll go through the other available AdWords reports, and I'll share a few tips on how you can start to analyze the performance of your accounts..."
Added: 27 August 2010;
Page views: 724
Rating: 0
Votes: 0
- SEO Metrics: Proving Value With Research, Data And Tact
- by Tony Adam. Search Engine Land, August 18, 2010. "When it comes to SEO, it is a quantitative marketing medium that is all about metrics and results. That means if you can't provide data/research that proves value, as well as analytics and reporting to back your results, you're basically asking for a whole lot of drama. Putting together the research behind a business case is just as important as showing off (self-promotional or not) your wins with others..."
Added: 25 August 2010;
Page views: 640
Rating: 0
Votes: 0
- The Challenges of Measuring SEO Success, Part 2
- By Ray "Catfish" Comstock, Search Engine Watch, August 9, 2010. "In part one of this series, we talked about how to measure search engine optimization (SEO) success. But those measurements are predicated on understanding our organic rankings in search engines for the search terms that drive revenue or leads to our site. However, some recent changes to the data that Google now offers dramatically changes the way we think of "search rankings" and really underscore the notion that search engines continue to focus on user experience as they improve their ranking formulas. This article summarizes what these changes mean to an SEO campaign..."
Added: 11 August 2010;
Page views: 527
Rating: 0
Votes: 0
- The Challenges of Measuring SEO Success, Part 1
- By Ray "Catfish" Comstock, Search Engine Watch, July 12, 2010. "... One of the biggest challenges in any SEO campaign is how to provide maximum ROI for a client on an ongoing basis. Those decisions need to be data-driven, but we need to be measuring the right metrics..."
Added: 11 August 2010;
Page views: 586
Rating: 0
Votes: 0
This category last updated: 5 March 2012
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