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Search Engine Marketing and Optimisation - Topics A-Z
Topics A-Z listing of articles and resources about search engine marketing and search engine optimisation especially in relation to government websites.
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- Building of SEO Strategy for Small Business Sites
- By Anna Moseva. Search Engine Journal, September 13, 2011. "Let's consider the stages of a successful SEO campaign: - Setting goals and defining where you're going, and what're you're planning to achieve - Research the competition and analyzing the market Analysis - Keyword research, which means selecting keywords with the best search-volume-to-competition ratio - On-site SEO, optimizing meta titles, creating correct robots.txt file, creating and submitting a .xml sitemap of your site, and a thorough analysis of your site’s content and structure - Link building - Results analysis Now let’s look at those stages in more detail..."
Added: 14 September 2011;
Page views: 431
Rating: 0
Votes: 0
- 3 Tips To Maximize PDFs And Search Engine Visibility
- by Rebecca Appleton in Content Marketing. Search Marketing Standard, September 13, 2011. "... While it's not advisable to inundate your website with PDF documents, the good news is that you can use them sparingly, safe in the knowledge that Google is better than it's ever been at extracting their meaning and indexing them as they would a HTML file. There are just a few things to keep in mind... 1. Duplicate Content Rules Still Apply... 2. Titles are still all powerful... 3. Links can still pass PageRank..."
Added: 14 September 2011;
Page views: 324
Rating: 0
Votes: 0
- What Is Search Engine Optimization? The Three Minute SEO Video!
- by Danny Sullivan. Search Engine Land, September 12, 2011. "Don't know SEO? Know someone who needs a short, easy to understand overview of search engine optimization and how it works? Grab some popcorn and watch our new SEO video, which in just three minutes covers the basics of search engine optimization..."
Added: 13 September 2011;
Page views: 534
Rating: 0
Votes: 0
- The SEO Success Pyramid
- By Matt McGee. Small Business Search Marketing, January 8, 2008. "... the best SEOs don't talk to their clients about rankings; they talk about the process of making great web sites that earn traffic and convert visitors into customers. They talk about the process of creating great content that attracts links like bees to honey..."
Added: 13 September 2011;
Page views: 525
Rating: 0
Votes: 0
- Why Marketers Must Care About Site Speed
- by William Toll, Search Engine Watch, July 6, 2011. "The speed of a website may be one of the most overlooked factors which could drive additional leads, revenues and search engine rankings for your organization..."
Added: 9 September 2011;
Page views: 306
Rating: 0
Votes: 0
- PDFs in Google search results
- Posted by Gary Illyes, Webmaster Trends Analyst. Google Webmaster Central Blog, Thursday, September 1, 2011. "... Google first started indexing PDF files in 2001 and currently has hundreds of millions of PDF files indexed. We’ve collected the most often-asked questions about PDF indexing; here are the answers..."
Added: 7 September 2011;
Page views: 473
Rating: 0
Votes: 0
- An SEO's Guide to RegEx
- Posted by Rob Millard. SEOmoz The Daily SEO Blog, August 28, 2011. "RegEx is not necessarily as complicated as it first seems. What looks like an assorted mess of random characters can be over facing, but in reality it only takes a little reading to be able to use some basic Regular Expressions in your day to day work... RegEx has many uses aside from Google Analytics too such as form validation or URL rewrite rules..."
Added: 1 September 2011;
Page views: 287
Rating: 0
Votes: 0
- The SEO Advantage of a .Brand
- Daily SEO Tip, 8 August 2011. "... Some SEO experts argue that the new gTLDs will not be as strong as traditional gTLDs, as these are older, stronger, and linked from so many pages. But for brands, new gTLDs will be stronger – it only makes sense. Google's best interest is to serve reliable information in search, and the most relevant pages. So when a user searches for Hilton Worldwide hotel deals, it would only make sense to find the deals.hilton page first instead of a more obscure travel agent site. If this doesn't happen the new ICANN naming initiative fails one of its purposes..."
Added: 10 August 2011;
Page views: 404
Rating: 0
Votes: 0
- Get These Three Things Right In Enterprise SEO
- by David Roth. Search Engine Land, August 1, 2011. "The other day in URLs café at Yahoo! headquarters in Sunnyvale, I had a great conversation with our head of SEO. He was telling me about significant recent success SEO has been enjoying at Yahoo! At many large companies, SEO is an uphill battle, so any victory should be fully celebrated. I asked what happened that enabled him to be so wildly successful in this case, and he told me there were three things that caused an SEO tipping point: Executive Support; SEO involvement early in the project; SEO ownership of standards..."
Added: 4 August 2011;
Page views: 384
Rating: 0
Votes: 0
- Is SEO a Long-Term or a Quick Fix Issue?
- by Stoney deGeyter. Search Engine Guide, July 22, 2011. "... There are some things you can do to SEO your site that only need to be done once, then you move on. Things like website architecture can make a profound impact on your site's performance. A few hours of consulting can help point you in the right direction to improve your rankings. But SEO is really a perpetual process of researching keywords, finding problems and making your site more search engine friendly and keyword focused..."
Added: 4 August 2011;
Page views: 287
Rating: 0
Votes: 0
- Is IT in Your In-House SEO Circle?
- by Bob Tripathi, Search Engine Watch, July 22, 2011. "As we all entrench ourselves into the current 'circles' mania, it's important for in-house SEOs to add IT into their 'SEO Circle.' But how? Traditionally, marketing-IT relationships are tumultuous, with both having differing viewpoints on how things should get done. Sometimes it even feels that marketers and IT folks operate on different planets. With roughly 65 percent of SEOs sitting in the marketing department, a SEO's relationship with IT also becomes tumultuous (by way of association!). However, this barrier between IT and SEO can be broken down..."
Added: 28 July 2011;
Page views: 329
Rating: 0
Votes: 0
- The Responsibilities of SEO Have Been Upgraded
- Posted by Rand Fishkin. SEOmoz - The Daily SEO Blog, July 12, 2011. "The job of SEO has been upgraded to organic web strategist..."
Added: 18 July 2011;
Page views: 321
Rating: 0
Votes: 0
- Top Ten Must Have Books on Usability and Search Engine Optimization
- by Kim Krause Berg. Cre8pc Holistic Design: Usability and Search Engine Marketing, June 21, 2011. "... Understanding the theory and practices behind a unified Usability and SEO approach can be found in the 10 books below..."
Added: 14 July 2011;
Page views: 772
Rating: 0
Votes: 0
- Will Schema.Org Affect Your SEO?
- by Veronica Davis. Daily SEO Tip, 13 July 2011. "On June 2, 2011, Yahoo, Google and Bing announced their partnership on schema.org. This will act as a stop point for web owners and developers which provides resources to help them markup their site pages. This in turn makes them easier to read, understand and get indexed by the search engines. This is a big step given the fact that search engines usually need you to markup your pages in a particular manner for indexing purposes..."
Added: 14 July 2011;
Page views: 333
Rating: 0
Votes: 0
- The Good, The Bad and The Ugly of Image SEO
- by Christian Greiner, SEO Blog, May 25, 2011. "Google's Webmaster Guidelines for the design and content of a website are short but sweet. Containing only 10 bullet points, you can be sure that only the most important aspects of on-page optimization are listed. Yet surprisingly, ALT attributes are mentioned not once, but three times, and the last bullet point even includes a link to image guidelines. With the importance search engines place on image optimization it is shocking to see how many websites don’t utilize the ALT attribute and have poorly named images..."
Added: 5 July 2011;
Page views: 340
Rating: 0
Votes: 0
This category last updated: 16 May 2013
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