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Search Engine Marketing and Optimisation - Topics A-Z
Topics A-Z listing of articles and resources about search engine marketing and search engine optimisation especially in relation to government websites.
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- 6 Ways to Structure Your In-House SEO Team for Success
- by Simon Heseltine. Search Engine Watch, March 9, 2011. "Whether you've just decided to start a search engine optimization (SEO) team, expand your current team, or are happy with what you've currently got, there's always a concern that there's a better way to deploy your existing resources in order to meet your business goals. Below are six different structures that may work for your organization, depending on the size of your organization and your strategic direction..."
Added: 10 March 2011;
Page views: 534
Rating: 0
Votes: 0
- The 5 Pillars Of International SEO Forensics
- by Andy Atkins-Krüger. Search Engine Land, March 8, 2011. "... It's not easy to use effective benchmarks in one language, but when multiple languages are involved, there really are only two effective methods. The first, and simplest, is to carry out checks comparing one time period to another within one market or a geographical area. However, for an international site, you almost always want to be able to compare the performance in one market against another. Sadly, this where many forensic tests begin to crumble. The difficulty is that there are so many very subtle reasons why one market can be very different to another..."
Added: 9 March 2011;
Page views: 383
Rating: 0
Votes: 0
- Maximizing Your CTR for SEO in Organic Results
- by Adam Audette. Search Engine Watch, March 7, 2011. "... Most SEO work goes into technical on-page areas, keyword research and application to a site, and on social media and backlink development, not in maximizing the potential clicks all that work can generate. Now granted, SEO is a complicated discipline. There's a lot of stuff to do, so it's understandable why something like maximizing the presentation in search engine result pages (SERPs) is left behind in favor of other strategies and tactics. But it's more important than most realize..."
Added: 9 March 2011;
Page views: 371
Rating: 0
Votes: 0
- SEO Remains A Viable Marketing Strategy For Anyone
- by Danny Sullivan. Search Engine Land, March 6, 2011. "Ah, another SEO is dead post from a non-SEO to get the blood rushing on an otherwise calm weekend. I've been ignoring these more and more lately, but in the wake of Google's Farmer Update, it looks like everyone could use some history lessons. Don't depend solely on SEO, but don’t neglect it, either..."
Added: 7 March 2011;
Page views: 381
Rating: 0
Votes: 0
- 15 Questions That Will Change The Way You Think About SEO Forever (Q's 11-15)
- by Stoney deGeyter. Search Engine guide, 23 February 2011. "As much as the title is vastly overstated, these questions will at the very least help you ponder SEO in a way you hadn't pondered before. At least that's my theory..."
Added: 3 March 2011;
Page views: 601
Rating: 0
Votes: 0
- Search + Social: A Growing Relationship
- by Erez Barak. Search Engine Watch, February 22, 2011. "With the explosive growth of major social networks like Twitter, Facebook, and LinkedIn, marketers have gained a whole new range of channels from which to broadcast their messaging, engage with customers, and drive sales opportunities. Businesses are quickly realizing that optimizing and leveraging these social channels are only going to grow as an integral part of their marketing efforts, in addition to their existing search engine optimization (SEO) strategies..."
Added: 1 March 2011;
Page views: 496
Rating: 0
Votes: 0
- 8 Necessary SEO Steps During A Website Redesign
- by George Aspland. Search Engine Land, February 24, 2011. "Following these simple steps could help improve the immediate impact on search results for a new website, and help avoid the often significant reduction in search traffic after a website is re-launched. Website owners often wait until after their site is redesigned and launched before getting a SEO expert involved. Unfortunately, this can lead to expensive site design changes that could have been easily implemented during the design process. Sometimes, it's difficult or impossible to correct issues after a website is launched without essentially rebuilding the site again. In addition, traffic from search engines can be severely reduced for months after a site is redesigned and launched. This impact can be minimized by taking the proper steps during the redesign process. Here are 8 search engine optimization steps you should consider during a website redesign..."
Added: 25 February 2011;
Page views: 1,174
Rating: 0
Votes: 0
- 15 Questions That Will Change The Way You Think About SEO Forever (Q's 6-10)
- by Stoney DeGeyter. Search Engine Guide, February 18, 2011. The second in the series of common SEO questions answered.
Added: 22 February 2011;
Page views: 361
Rating: 0
Votes: 0
- 15 Questions That Will Change The Way You Think About SEO Forever
- by Stoney deGeyter. Search Engine Guide, February 11, 2011. "... This post started from talking about How NOT To Do An Interview: The Basics. What was originally going to be an intro paragraph, turned into a full post. When this happens, I just do what I often do... take one idea and make multiple posts out of it. Love it! ... What follows are 15 questions I felt were important for a business audience to know about SEO..."
Added: 22 February 2011;
Page views: 433
Rating: 0
Votes: 0
- SEO First, Web Development Second
- by Stoney deGeyter. Search Engine Guide, January 21, 2011. "The thought that you should SEO your site before you even develop it seems counter-intuitive. And, in many ways, it is. But, not entirely. I've been an SEO for over 12 years, and I still can't get past the fact that optimization continues to be the "after thought," only coming into play long after the site has been up and running for months, or even years. This mindset needs to change..."
Added: 22 February 2011;
Page views: 396
Rating: 0
Votes: 0
- Search Engine Optimization (SEO) pitfalls
- By Gerry McGovern. New Thinking, January 10, 2011. "Bringing someone to your website is just the first step. Unless they complete a task you have wasted time and money. The Google homepage is one of the most poorly search engine optimized websites on the Web. If you search for "search engine" (There are 6 million such searches every month.) then Google appears way down the list on the second page of search results. Alta Vista (the king of search engines in the mid-Nineties) appears third. Google is doing a lot wrong..."
Added: 14 February 2011;
Page views: 393
Rating: 0
Votes: 0
- How To Improve Organic Search Results With A Simple Site Audit
- by George Aspland. Search Engine Land, February 10, 2011. "Having a search engine friendly website, a site with no barriers to the search engines is critical to success within 'organic' search engine results. Here are some relatively simple SEO Site Review/Audit steps that should help you flush out the most important site wide issues within a small to mid size website. A SEO site review or audit should be conducted periodically; for example, a few weeks to months after a website is redesigned or after a major update, to allow enough time for the site to be fully re-indexed..."
Added: 11 February 2011;
Page views: 474
Rating: 0
Votes: 0
- Enterprise SEO: 5 Tips To Create A Governance System
- by Chad Godfrey. Search Engine Land, January 19, 2011. "The SEO landscape is competitive enough for B2B organizations. The last thing they need is internal competition from other business units. But many marketers face this hurdle when implementing an effective enterprise search solution. But to be successful, enterprise level SEO needs to be supported by a governance system based on effective communication..."
Added: 20 January 2011;
Page views: 125
Rating: 0
Votes: 0
- The SEOmoz Internal SEO Pre-Launch Checklist - Whiteboard Friday
- Posted by Aaron Wheeler. SEOmoz - The Daily SEO Blog, December 16, 2010. "As we all know, SEO is a very labor-intensive job. It can be really easy to let some things fall by the wayside even if you know you're supposed to do them but don't have the time. It gets even more complicated when you forget to do them in the first place! Now, Danny is an awesome man of many strengths, but he can be a bit of a forgetful grandmother at times - even he knows that it is important to write down processes so they're easier to replicate in the future. As an early holiday gift to us all, he has decided to spill the optimization beans and share his SEO checklist with the community he loves..."
Added: 20 December 2010;
Page views: 652
Rating: 0
Votes: 0
- SEO Planning for 2011
- by Eric Enge. Search Engine Watch, December 14, 2010. "... Looking Forward to 2011 - To state the obvious, expect lots more change. Here are some of the big things you can expect..."
Added: 16 December 2010;
Page views: 415
Rating: 0
Votes: 0
This category last updated: 16 May 2013
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