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Search Engine Marketing and Optimisation - Topics A-Z
Topics A-Z listing of articles and resources about search engine marketing and search engine optimisation especially in relation to government websites.
8
Site Articles
- White vs. Black Hat SEO - How to choose between them and transform risky tactics into stable, long term wins
- Discusses why you should choose white hat SEO and provides examples of 12 black hat SEO tactics transformed into long term, white hat wins
Added: 18 April 2011
Page views: 450
Rating: 0
Votes: 0
- Enterprise SEO
- Enabling success in large scale search programs, presentation by Bll Hunt, 2010. Takes you through the challenge of enterprise SEO, steps to effectively deliver search at scale, how to manage the process, technology, links, priorities and performance.
Added: 9 September 2011
Page views: 128
Rating: 0
Votes: 0
- How does Google AdWords work? [Infographic]
- Covers from the search query to the search engine results pages display to the top 3 tactics to use for optimising a Google Adwords Account including 3 easy rules for clever bidding strategies.
Added: 15 November 2011
Page views: 111
Rating: 0
Votes: 0
- Search Engine Marketing and Optimisation: Part 1 - Archive
- Resources about search engine marketing and search engine optimisation especially in relation to government websites.
Added: 23 December 2005
Page views: 4,005
Rating: 0.0
Votes: 0
- Search Engine Marketing and Optimisation: Part 2 - Archive
- Resources about search engine marketing and search engine optimisation especially in relation to government websites.
Added: 23 December 2005
Page views: 3,762
Rating: 0.0
Votes: 0
- Search Engine Optimisation: your questions answered
- The seminar focussed on Search Engine Optimisation (SEO). Presented by Remone Tawadros, from Advantate, topics covered included: Search engine optimisation basics from a government perspective; Ways to enhance your customers experience; How best to utilise your government site.
Added: 29 July 2009
Page views: 1,675
Rating: 1
Votes: 1
- SEO Checklist for a new Victorian Government website to go live
- This checklist provides you with a number of things to consider before you go live with a new or redeveloped website.
Added: 16 July 2010
Page views: 1,322
Rating: 0
Votes: 0
- Web Design for SEO
- Search is about people. Every page is a landing page. Googlebot is smarter than you think. Google is also examining your pages visibly.
Added: 7 May 2012
Page views: 107
Rating: 0
Votes: 0
746
External Links
- Search Engine Optimization Starter Guide - in pdf format (518kb)
- (This document requires the use of Adobe Acrobat Reader). Google, 2010. "Welcome to Google's Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content..."
Added: 17 November 2008;
Page views: 2,179
Rating: 0
Votes: 0
- Pandia Search Engine Marketing 101
- by by Per and Susanne Koch. Pandia, 2008. "Pandia's Search Engine Marketing 101 will give you the basics of search engine promotion -- knowledge you may use in your own optimization efforts or when buying services from others..."
Added: 17 November 2008;
Page views: 1,415
Rating: 0
Votes: 0
- The Search Engine Glossary
- search-engine-glossary.co.uk. "This glossary was developed to help you understand the terms you might come across within Search Engine Marketing that many of you may not have come across before..."
Added: 27 April 2007;
Page views: 3,606
Rating: 0
Votes: 0
- Beginner's Guide to Search Engine Optimization
- 2nd edition. SEOmoz, 2010 "The Beginner's Guide to Search Engine Optimization (SEO) is an in depth tutorial on how search engines work that covers the fundamental strategies that make websites search engine friendly..."
Added: 4 April 2007;
Page views: 1,810
Rating: 0
Votes: 0
- Search Engine Dictionary
- Published by Pandecta Magazine, this online dictionary provides definitions of terms related to search engines, search engine optimization and search engine marketing. The website allows you to suggest terms for addition or suggest corrections to existing entries.
Added: 26 March 2007;
Page views: 3,711
Rating: 0
Votes: 0
- The Search Engine Marketing Glossary
- SEObook.com. Provides a dictionary of search engine optimization (SEO) and search engine marketing terms and phrases.
Added: 23 October 2006;
Page views: 2,155
Rating: 0
Votes: 0
- How Big Data Changed Crime Fighting and Is Changing The Practice Of SEO
- by Nathan Safran. Search Engine Land, May 11, 2012. "... the search industry is moving from an 'incident by incident' (keyword-by-keyword) view to a technology-powered 'neighborhood by neighborhood' (search landscape) view. Driven by mature technology that gathers, stores and analyzes natural search data over time and allows for segmentation on a 'neighborhood-by-neighborhood basis', this information empowers SEO professionals to discern trends and communicate, report and act on these trends with maximum efficiency. Specifically, technology-enabled collection and analysis of 'big data' in the SEO industry has enabled marketers to take a new, broad neighborhood view of their natural search landscape as opposed to the keyword by keyword perspective they were previously limited to (see screenshot below for more on how technology is enabling that view)..."
Added: 14 May 2012;
Page views: 81
Rating: 0
Votes: 0
- Understanding Negative SEO & How to Defend Your Website
- by Ben Goodsell, Search Engine Watch, May 7, 2012. "... Negative SEO attacks can come in a few forms. Generally, negative SEO refers to when one website buys links and points them at a competitor’s website in an effort to torpedo their rankings. Other instances of negative SEO have included such tactics as hacking a website to inflict some sort of malicious damage on a website, review bombing (pointing a large number of 5-star reviews at a business so it appears they paid for them), or simply by reporting another website’s “black hat” tactics to Google..."
Added: 9 May 2012;
Page views: 77
Rating: 0
Votes: 0
- How to Maintain Social Shares After a Site Migration
- by Michael King, Search Engine Watch, May 8, 2012. "One of the greatest joys of site migration is discovering that your social share counts don't follow 301 redirects. But those Facebook Likes, tweets and Google +1's that we've worked so hard to capture don't have to evaporate with a click of a mouse, never to be seen again..."
Added: 9 May 2012;
Page views: 87
Rating: 0
Votes: 0
- SEO Siloing: Building a Themed Website
- Bruce Clay, 2010. "Search engines award top keyword rankings to the site that proves that it the best fit for the relevancy of a subject or theme that matches the user query. As a result the primary goal of SEO is to improve the website so that the site is about more than targeted keyword phrases – it is about the themes matching those keywords. More often than not, a website is a disjointed array of unrelated information with no clear central theme. Such a site suffers in search engine rankings for sought after keywords. Siloing a website will serve to clarify your website's subject relevance and will lay the groundwork for high keyword rankings. It is a core building block for search engine optimization and is normally an advanced topic..."
Added: 7 May 2012;
Page views: 100
Rating: 0
Votes: 0
- Goldilocks SEO: The Thin Wedge of Profitability Between Apathy and Spam
- SEO Book, April 2012. Infographic showing the spammy, apathetic and best approaches to SEO - the Goldilocks approach.
Added: 23 April 2012;
Page views: 125
Rating: 0
Votes: 0
- Google Image publishing guidelines
- Google, updated 14 March 2012. "With image search, just as with web search, Google's goal is to provide the best and most relevant search results to our users. Following the best practices listed below (as well as our usual Webmaster Guidelines) will increase the likelihood that your images will be returned in those search results..."
Added: 18 April 2012;
Page views: 114
Rating: 0
Votes: 0
- 10 SEO Leadership Qualities
- by Bob Tripathi. Search Engine Watch, April 6, 2012. "... All jobs have a leadership component built into it in some shape or form. Search engine optimization (SEO) is no different. In fact, search engine marketing (SEM) and SEO is an innovative field which requires solid leadership. SEOs, especially in-house SEOs, face many battles daily. Good SEO leadership skills can help you and your SEO program succeed. We can draw parallels between the qualities of leadership and how SEOs can use those qualities in every day role, be it at an agency or in-house. So here are 10 top characteristics of leaders and how they can be used by pro SEO's..."
Added: 12 April 2012;
Page views: 144
Rating: 0
Votes: 0
- What Should I Be Doing Every Day for SEO?
- By Michael Martinez. SEO Theory – SEO Theory and Analysis Blog, April 9, 2012. "What an interesting question. 'What Should I be Doing Every Day for SEO?' I wish there were a single, simple answer to a question like this, but it's not that simple... But if you want suggestions for what to do on a daily basis, then I recommend you set up a calendar that looks something like this..."
Added: 12 April 2012;
Page views: 116
Rating: 0
Votes: 0
- Achieving an SEO-Friendly Domain Migration - The Infographic
- Posted by Aleyda Solis. SEOmoz - The Daily SEO Blog, March 8, 2012. "Domain migrations are one of those activities that even if in the long-term can represent a benefit for an SEO process -- especially if the new domain is more relevant, has already a high authority or give better geolocalization signals with a ccTLD -- can represent a risk for SEO because of the multiple tasks that should be performed correctly in order to avoid potential non-trivial crawling and indexing problems and consequential lost of rankings and organic traffic..."
Added: 29 March 2012;
Page views: 147
Rating: 0
Votes: 0
This category last updated: 14 May 2012
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