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Search Engine Marketing and Optimisation - Topics A-Z
Topics A-Z listing of articles and resources about search engine marketing and search engine optimisation especially in relation to government websites.
8
Site Articles
- White vs. Black Hat SEO - How to choose between them and transform risky tactics into stable, long term wins
- Discusses why you should choose white hat SEO and provides examples of 12 black hat SEO tactics transformed into long term, white hat wins
Added: 18 April 2011
Page views: 586
Rating: 0
Votes: 0
- Enterprise SEO
- Enabling success in large scale search programs, presentation by Bll Hunt, 2010. Takes you through the challenge of enterprise SEO, steps to effectively deliver search at scale, how to manage the process, technology, links, priorities and performance.
Added: 9 September 2011
Page views: 214
Rating: 0
Votes: 0
- How does Google AdWords work? [Infographic]
- Covers from the search query to the search engine results pages display to the top 3 tactics to use for optimising a Google Adwords Account including 3 easy rules for clever bidding strategies.
Added: 15 November 2011
Page views: 215
Rating: 0
Votes: 0
- Search Engine Marketing and Optimisation: Part 1 - Archive
- Resources about search engine marketing and search engine optimisation especially in relation to government websites.
Added: 23 December 2005
Page views: 4,281
Rating: 0.0
Votes: 0
- Search Engine Marketing and Optimisation: Part 2 - Archive
- Resources about search engine marketing and search engine optimisation especially in relation to government websites.
Added: 23 December 2005
Page views: 4,036
Rating: 0.0
Votes: 0
- Search Engine Optimisation: your questions answered
- The seminar focussed on Search Engine Optimisation (SEO). Presented by Remone Tawadros, from Advantate, topics covered included: Search engine optimisation basics from a government perspective; Ways to enhance your customers experience; How best to utilise your government site.
Added: 29 July 2009
Page views: 1,898
Rating: 1
Votes: 1
- SEO Checklist for a new Victorian Government website to go live
- This checklist provides you with a number of things to consider before you go live with a new or redeveloped website.
Added: 16 July 2010
Page views: 1,791
Rating: 0
Votes: 0
- Web Design for SEO
- Search is about people. Every page is a landing page. Googlebot is smarter than you think. Google is also examining your pages visibly.
Added: 7 May 2012
Page views: 455
Rating: 3
Votes: 2
783
External Links
- Search Engine Optimization Starter Guide - in pdf format (518kb)
- (This document requires the use of Adobe Acrobat Reader). Google, 2010. "Welcome to Google's Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content..."
Added: 17 November 2008;
Page views: 2,442
Rating: 0
Votes: 0
- Pandia Search Engine Marketing 101
- by by Per and Susanne Koch. Pandia, 2008. "Pandia's Search Engine Marketing 101 will give you the basics of search engine promotion -- knowledge you may use in your own optimization efforts or when buying services from others..."
Added: 17 November 2008;
Page views: 1,540
Rating: 0
Votes: 0
- The Search Engine Glossary
- search-engine-glossary.co.uk. "This glossary was developed to help you understand the terms you might come across within Search Engine Marketing that many of you may not have come across before..."
Added: 27 April 2007;
Page views: 3,841
Rating: 0
Votes: 0
- Beginner's Guide to Search Engine Optimization
- 2nd edition. SEOmoz, 2010 "The Beginner's Guide to Search Engine Optimization (SEO) is an in depth tutorial on how search engines work that covers the fundamental strategies that make websites search engine friendly..."
Added: 4 April 2007;
Page views: 1,931
Rating: 0
Votes: 0
- Search Engine Dictionary
- Published by Pandecta Magazine, this online dictionary provides definitions of terms related to search engines, search engine optimization and search engine marketing. The website allows you to suggest terms for addition or suggest corrections to existing entries.
Added: 26 March 2007;
Page views: 3,956
Rating: 0
Votes: 0
- The Search Engine Marketing Glossary
- SEObook.com. Provides a dictionary of search engine optimization (SEO) and search engine marketing terms and phrases.
Added: 23 October 2006;
Page views: 2,321
Rating: 0
Votes: 0
- Why Government Websites Need SEO
- by Lisa Nelson. HowTo.Gov Blog, May 2, 2013. "... Search engines such as Google, Bing and Yahoo regularly favor government websites over others based on the natural trust factor which their algorithms may take into consideration. If the website is optimized correctly, Google and other search engines will spider and index the pages and their respective keywords, allowing the government website to show up high on search engines when a user is searching for related information. However, not all government websites are optimized for SEO, as webmasters assume the site will naturally be ranked due to the weight of the trust factor for the .gov domain. While in some cases this may be true, without telling the search engines what keywords the page should be ranked for, the website may not rank for the specific keywords which users are typing into Google, Bing or other search engines..."
Added: 16 May 2013;
Page views: 153
Rating: 0
Votes: 0
- The Secret Recipe for Viral Content Marketing Success
- Posted by Kelsey Libert. SEOmoz - The Daily SEO Blog, May 7th, 2013. "Let's assume you know the basics: content marketing is one of the best ways to engage with audiences and potential customers online. It is useful for improving search rankings, increasing brand engagement and loyalty, increasing brand visibility, and encouraging social sharing and interaction. If you are a consumer-facing company in this day and age, you simply cannot keep up with the competition if you are not actively building your content marketing skill set..."
Added: 9 May 2013;
Page views: 71
Rating: 0
Votes: 0
- The Ultimate Guide to Multilingual and Multiregional SEO
- by John E Lincoln. Search Engine Land, May 7, 2013. "When you begin to get into multilingual and multiregional SEO, you know that you have taken a step forward as an SEO expert. Why? Well, because you are probably dealing with a large, complex site that demands the expertise of someone who knows what they are talking about. If you are dealing in multilingual or multinational SEO, then you are managing a complex website strategy that serves multiple locations and languages — not just one. Lucky for you, most everything you need to know about multilingual and multiregional SEO is listed in this post. So, even if you are a first-timer, you now have a cheat sheet that can guide you down the right path. Please keep in mind that multilingual and multiregional SEO are always changing — so, make sure to verify your strategy with the most up-to-date materials before making any drastic decisions..."
Added: 9 May 2013;
Page views: 60
Rating: 0
Votes: 0
- Does Changing Domain Name Affect SEO?
- By Michael Martinez. SEO Theory, April 8, 2013. "I want to address three questions that recently brought people to the SEO Theory blog. They are all connected, although the people asking the questions may not have realized that. The first question is the one that intrigued me the most. Does Changing the Domain Name Really Affect Your Search Engine Optimization?
Added: 9 April 2013;
Page views: 100
Rating: 0
Votes: 0
- SEO Basics: 8 Essentials When Optimizing Your Site
- by Victoria Edwards, Search Engine Watch, April 8, 2013. "Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. What are search engines looking for? How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? Most importantly, how can SEO help your web presence become more profitable?..."
Added: 9 April 2013;
Page views: 102
Rating: 0
Votes: 0
- Survival Tips For Becoming An In-House SEO
- by Tom Schmitz. Search Engine Land, March 27, 2013. "As my friends know, in January, I became an in-house SEO. Now that I have a few weeks under my belt, I thought I’d discuss some of the differences between agency SEO and in-house SEO, the type of traits it takes to succeed in-house, and some of the traps you can land in. Agency vs. In-house Let's start with some of the differences between agency SEO and in-house SEO..."
Added: 2 April 2013;
Page views: 99
Rating: 0
Votes: 0
- Optimizing Videos for Search: A Complete Guide
- by Benjamin Spiegel. Clickz, March 25, 2013. "Whether you host your company videos on your brand's website or upload to YouTube will have dramatically different search results with Google. Each platform has its distinct benefits to the marketer, with distinct optimization strategies and tactics to follow in order to rank well, and maximize search visibility and conversions. Google's diverse search landscape contains several different search algorithms, including Google Search, Google Video Search, and YouTube; each offers different ways of showing video results. This presents some hefty challenges for search marketing professionals. This two-part series on video search will present insights and tips gained from our own experiences, industry collaboration, experimentation, and reverse engineering - first on Google Search for video (here) and next time on optimizing video for YouTube..."
Added: 28 March 2013;
Page views: 175
Rating: 0
Votes: 0
- SEO Opportunities Begin Well Before New Website Development
- by Eric Enge. Search Engine Land, March 25, 2013. "Launching a new site, or any major site update, for a large enterprise comes with some unique challenges. A short summary of some of the most common include those listed below..."
Added: 26 March 2013;
Page views: 107
Rating: 0
Votes: 0
- 9 Irrefutable Reasons Why You Need SEO
- by Stoney deGeyter. Search Engine Guide, March 13, 2013. "It can be difficult to quantify or draw direct correlations between an SEO campaign and the sales it generates. Unlike PPC, where keywords can be tracked from the click all the way to the conversion, SEO tracking isn't quite as specific. In fact, tracking sales from an SEO campaign can often be difficult to differentiate from other web marketing campaigns, except through source tracking which can be vague. Many SEO skeptics and naysayers fill the net with their horror stories or proof as to why you don't need SEO. Usually, these naysayers are promoting their own non-SEO created wins, much the same as the "junk SEOs" they decry. Yes, anyone can stumble into an SEO win. But SEO is much bigger than content or links. It's more than blogging, keyword research or fixing website problems. All of those are things that SEO does, but none of that explains why you need SEO. You may need all those services, but here's why you need SEO..."
Added: 21 March 2013;
Page views: 119
Rating: 5
Votes: 1
This category last updated: 16 May 2013
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