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Wanted: Long-Term ROI Metrics

by Erik Sass. The Social Graf, July 20, 2010. "... Social media holds challenges, but also enormous potential, for marketers who can figure out how to track consumer perceptions and engagement with brands over a much longer period than ever before..."

Further information on Wanted: Long-Term ROI Metrics

Added: 21 July 2010 Page views: 470 Rating: 0 Votes: 0
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Last updated: 21 July 2010