by Bryan Eisenberg. Clickz, November 18, 2010. "... Social media is about relationships. And anyone who has ever had one can tell you that you cannot judge a relationship from a snapshot; you need to observe a relationship over months or even years to get any sense of the quality and value of that relationship. Sadly, most of the social media analysis tools in the marketplace don't provide this viewpoint..."
Further information on The True ROI of Social Media
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