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The ROI of Social Media Marketing: More than Dollars and Cents
by Augie Ray. Online Media Daily, July 20, 2010. "... Many marketers can draw a straight line between investments in social media marketing and financial results, but many more cannot. This doesn't mean social media marketing is ineffective; it just means that marketers have to recognize benefits beyond dollars and cents..."
Further information on The ROI of Social Media Marketing: More than Dollars and Cents
Last updated: 21 July 20101
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- The ROI Of Social Media Marketing
- A Balanced Marketing Scorecard Thoroughly Validates Social Media Value, by Augie Ray. Forrester Research, July 16, 2010. "The demand has never been greater for marketers to validate and measure the benefits delivered by their increasing investment in social media. Marketers often frame this question as, "What is the ROI (return on investment) of social media?" but financial metrics are just one way of evaluating social media marketing programs..."
Added: 21 July 2010
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