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ROI Is the New Ranking

By Julie Batten, ClickZ, October 26, 2009. "I often talk about how there are no guarantees in SEO. Unlike with paid search, where the amount you spend typically correlates with the results (volume-wise anyways), with SEO, you can put a lot into it and get very little out of it. That's why it's so important to treat your SEO efforts just like you would any marketing or promotional activity -- with a strong focus on value and bottom-line impact. And to truly measure and evaluate the impact your SEO initiatives are having, you need to have a strong measurement framework in place..."

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Added: 26 October 2009 Page views: 610 Rating: 0 Votes: 0
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Last updated: 26 October 2009