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Measuring ROI of social media

by Billie Andersen. Foviance Newsletter, 6 August 2009. "Calculating the return on investment when using social media can be tricky. The inability to measure its impact can be a huge barrier for companies wishing to employ social media. And for those who do use social media in their business, it's difficult to see how well, or indeed, how badly, a campaign is going..."

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Added: 7 August 2009 Page views: 591 Rating: 0 Votes: 0
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Last updated: 7 August 2009