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Marketers Buzz About ROI
eMarketer, March 12, 2010. "Mixed messages on social media. US marketing executives were much more optimistic about the economic outlook in February 2010 than they were the year before, when the recession was in full swing, and many were planning to increase budgets, according to the 'Marketing Trends Report 2010' from Anderson Analytics and the Marketing Executives Networking Group (MENG). But they have become even more focused on getting a good return on their marketing investments..."
Further information on Marketers Buzz About ROI
Last updated: 22 March 20101
Related Links
- Marketing Trends Report 2010 - in pdf format (548 kb)
- (This document requires the use of Adobe Acrobat Reader). Anderson Analytics - Marketing Executives Networking Group (MENG), March 2010. "... 2/3 of the executives are more optimistic about the business opportunity in 2010... Marketing ROI became the most important marketing concept... The importance of social media however is nearly undisputed; about 70% of marketers are planning new social media initiatives in 2010..."
Added: 22 March 2010
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