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How to Get Social Media ROI, Part One
by Brian Carter. Search Engine People, February 18, 2010. "... In this series of blog posts, in light of AIDA [Attention, Interest, Desire, Action] I'm going to discuss: 1. The 4 Functions of Social Media; 2. Repurposing SEO's Linkbait Concept; 3. Incentivizing action..."
Further information on How to Get Social Media ROI, Part One
Last updated: 23 February 20101
Related Links
- Ensuring Social Media ROI, Part Two: The 4 Functions of Social Media
- by Brian Carter. Search Engine People, March 1, 2010. "We're Not Fighting, We Just Have Different Goals. In blogs and blog comments there's some contentiousness about the goals and measurement of social media. The debate is simply a misunderstanding. There are multiple goals, purposes, or functions of social media, including brand management, new business, customer service, and repeat business..."
Added: 3 March 2010
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