Posted By: Clark Fredricksen. eMarketer Blog, Monday, October 18, 2010. "Authored by Geoff Ramsey, eMarketer CEO, this report looks at the current state of online social media measurement and ROI metrics, and how these critical indicators of success will evolve in 2010 and beyond. It explains why measurement is so rare—and shows how leaders in the field are gaining a competitive advantage..." [Free report - requires registration]
Further information on eMarketer Report: Seven Guidelines for Achieving ROI from Social Media
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