by Cecily Robyn Lough. Web Analytics Association, 11 August 2009. "I want to open up for discussion on how working with real time raw data can be cost effective. And, it can provide greater ROI if and only if the analytics product's surrounding eco-system is set up in a way that enables the data to be leveraged effectively..."
Further information on Can Using Real-Time, Raw Data Be Cost Effective? Opening Up the Discussion
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