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Return On Investment - Topics A-Z

Topics A-Z listing of articles and resources about the return on investment (ROI) of egovernment initiatives, activities and government websites.

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Search Engine Marketing Firm iProspect Study: Search Marketers Measuring ROI Rises to 88%: Search Marketer Performance Evaluation Tied to Search Metrics Increases to 86%. Boston, MA, June 4, 2007 — Search engine marketing firm iProspect today announced the publication of the iProspect Search Marketer Measurement & Performance Study, sponsored by iProspect and conducted by JupiterResearch. The study reveals that the number of search marketers now measuring ROI has grown to 88% since 2005. It also revealed that search marketer performance evaluations based on campaign metrics has risen to 86% since 2005 as well.

Added: 8 August 2007; Page views: 737 Rating: 0 Votes: 0

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Study: Companies apply ROI to Web 2.0: Softer benefits, such as business efficiency and competitive advantage, is the true value from Web 2.0 technology, says report, By Heather Havenstein. Computerworld, 31 July, 2007. "Enterprises are aiming to apply traditional ROI and business benefit measures to Web 2.0 tools despite the difficulties in measuring the "softer" returns, such as the improved productivity and communication that wikis, blogs and RSS bring to a company, a new survey has found..."

Added: 2 August 2007; Page views: 1,410 Rating: 0 Votes: 0

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ROI: It's Not Always about the Money: By Shane Atchison. Clickz, June 28, 2007. "... Government sites often have tremendous amounts of content, multiple sub-sites (each with its own navigation model), and very little to actually purchase. Some site sections may be dedicated to collecting fees for licenses or taxes, whereas others simply exist to inform. Check out my state's site. The top of the home page focuses on "How Do I?" instead of "How Do I Buy?" Success on this site is quickly finding the things you need. What, then, is the site's ROI?..."

Added: 29 June 2007; Page views: 869 Rating: 0 Votes: 0

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Measuring Your Web Site's Return on Investment: Whoever isn't measuring ROI on their Web site is crazy, because it is measurable, by Mary K. Pratt (Computerworld (US)) 28 May, 2007. "...ROI is really a measure of what a company cares about, says Michael Kogon, CEO of Definition 6 LLC, a consulting and IT services company in Atlanta. "If you measure everything but still don't know what's important, then you can't measure return," he says. For a useful measure of ROI, Kogon says, understand the business objectives behind the site and then measure the site based on achievement of those goals..."

Added: 25 June 2007; Page views: 811 Rating: 0 Votes: 0

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Predicting the ROI for Future SEO Efforts: By Chris Boggs. Search Engine Watch, June 8, 2007. "Last time, we said measuring ROI can be difficult for SEO. Again, I am no statistician, but based on the challenge of predicting the ROI for future SEO campaigns, you may feel like measuring ROI for current campaigns is a piece of cake..."

Added: 13 June 2007; Page views: 911 Rating: 0 Votes: 0

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Measuring ROI Can Be Difficult for SEO: By Chris Boggs. Search Engine Watch, May 25, 2007. "One of the common requests agencies get from large organizations is to provide an estimated return on investment (ROI) for search engine optimization work. Our VP of SEO asked me to explore the possibility of predicting ROI with statistically reasonable confidence. I am no statistician, but I did stay at a nice hotel a few weeks ago, so here is the first half of what I came up with..."

Added: 25 May 2007; Page views: 894 Rating: 0 Votes: 0

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Visitor Tracking: Your Ticket to Better Website ROI: By Erin Walker. Search Engine Guide, April 3, 2007. "A lot of businesses realize that they need better website ROI, but most don't know where to start. In fact, many don't even have a way to track their website ROI - how can you improve something you can't even measure? This month, companies all over the world will throw away a collective hundreds of thousands of dollars on pay-per-click advertising campaigns that bring in zero leads, zero purchases, and zero return buyers. Could your company be one of them?..."

Added: 4 April 2007; Page views: 849 Rating: 0 Votes: 0

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Data Mining: The Heart of Analysis: By John Tawadros. Search Day, February 14, 2007. "Over the last few years, so much of the talk in our industry has been about tracking ROI, and how it's imperative to be able to do so before spending a single dollar on paid search. Agreed. So with all that talk, it would seem obvious that by now everyone can not only can track their ROI, but that they also know exactly what their returns are..."

Added: 15 February 2007; Page views: 1,545 Rating: 0 Votes: 0

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State's ERP project inspires public value approach: Pennsylvania system used as a case study to assess impact of IT on citizen services, By John Moore. Federal Computer Week, December 4, 2006. "An enterprise resource planning project in Pennsylvania may inspire future government technology initiatives that deliver what some university researchers call a public return on investment..."

Added: 7 December 2006; Page views: 2,017 Rating: 0 Votes: 0

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Calculating website Return On Investment - what is your website doing for your business?: Net-Progress. First published in 'Total Business' magazine, November 2005. "Having a website for your business is one thing, but is it working hard for the business, or just squatting in cyberspace? The answer, surprisingly, is that many companies do not know. You could be seriously underestimating its value to the business. Or you might be failing to make the best use of your website, or worse still, actually damaging your company's business and brand. It might look slick, but without measuring website performance, you'll never know what is going on under the bonnet..."

Added: 25 November 2006; Page views: 510 Rating: 0 Votes: 0

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Advancing Return on Investment Analysis for Government IT: A Public Value Framework: Center for Technology in Government, 11 September 2006. "This white paper provides an analysis process that starts with a high level view of the IT investment and then drills down through successive steps to identify the specific measures and methods that will reveal and document public value. The assessment can be tailored to the size and nature of a particular investment decision. The framework is broad in scope so that it can be applied to virtually any government IT investment – from simple Web sites to government-wide information systems and architectures..."

Added: 18 September 2006; Page views: 938 Rating: 0 Votes: 0

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White paper explores public ROI: By John Moore. Federal Computer Week, September 14, 2006. "A State University of New York at Albany white paper focuses on the public value of government information technology projects as opposed to the financial orientation associated with traditional return-on-investment (ROI) measures..."

Added: 18 September 2006; Page views: 1,314 Rating: 0 Votes: 0

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Raising the perceived value of your website: by Gerry McGovern. New Thinking, December 19, 2005 - Volume 10 Number 49. "Perception is everything. Right now, most senior managers do not perceive that content delivers significant value..."