Return On Investment - Topics A-Z
Topics A-Z listing of articles and resources about the return on investment (ROI) of egovernment initiatives, activities and government websites.
Return on Investment - Archive
Articles and resources about return on investment in e-Government.
This category last updated: 21 March 2013
What is the ROI of open government?
- by Alex Howard. Gov20.GovFresh, March 14, 2013. "Putting a dollar value on clean water, stable markets, the quality of schooling or access to the judiciary is no easy task. Each of these elements of society, however, are to some extent related to and enabled by open government.
If we think about how the fundamental democratic principles established centuries ago extend today purely in terms of the abstraction of transparency, the 'business value' of open government isn't always immediately clear, at least with respect to investment or outcomes..."
Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
- Occam's Razor, by Avinash Kaushik, February 25, 2013. "What is the return on investment (ROI) of digital analytics? What is the incremental revenue impact on the company's bottom-line for the investment in data, systems and people?...
We shall do that in in two parts.
In part one, my good friend Jesse Nichols will present his wonderful formula for computing ROA (return on analytics).
In part two, we are going to build on the formula and create a model (ok, spreadsheet :)) that you can use to compute ROA for your own company. We'll have a lot of detail in the model. It contains a sample computation you can use to build your own. It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). It also has one tab so full of awesomeness, you are going to have to download it to bathe in its glory..."
Social Media ROI: 14 Formulas to Measure Social Media Benefits
- by Angie Schottmuller, Search Engine Watch, February 21, 2013. "Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!
My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals.
The latter part of that process (step 6) involves selecting tactics to best achieve the defined goal metrics, in turn leading us to ROI opportunities. Prepare to quantify!..."
Social Media ROI: How To Define a Strategic Plan
- by Angie Schottmuller, Search Engine Watch, December 24, 2012. "As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators (KPIs) that align to business objectives for tangible measurement!
Following the Social Media Strategy Funnel
Quantifying the value of social media can be a daunting task. Unclear objectives and numerous metrics add confusion. It's time to ground your social media initiatives with a strategic plan that makes measurement clear and easy.
Start by following the social media strategy funnel. Before diving into tactics, you need to define social media goals that align with business objectives..."
Finding the ROI in Social Media: No Silver Bullet
- by Dilip Venkatachari. ClickZ, October 31, 2012. "How do marketers begin to measure ROI in social media? After all, likes, follows, and repins are not among our usual business KPIs. At the same time, the standard business metrics we typically use to gauge digital success don't apply easily to social media; ROI can't be measured in clicks and impressions in this realm. It's still early days for social, and we haven't yet discovered a silver bullet to solve the measurement conundrum..."
Quantifying the ROI of Social Media Product Promotion
- by Kevin Tate. ClickZ, October 16, 2012. "As brands' social commerce efforts have evolved over the course of 2012, the focus has shifted largely from pure social transactions toward social product discovery and engagement. Approaching social engagement with a product-centric lens, with a concerted focus on product content and product experiences to address social customers "higher in the funnel" has proven exceedingly successful - much more so than asking someone to pull out their credit card in Facebook..."
New ROI Famework: The State of Social Media Marketing
- Industry Report 2012, From Awareness, Inc Creators of the Social Marketing Hub. September 2012. "Marketers the world over are trying to answer the most important question about what they do – namely, can they quantify the value they provide to the business and show that the funds and resources invested in marketing, including social marketing, do indeed pay back? Our State of Social Media Marketing report confirms that measuring social marketing ROI is the leading challenge for marketers, as indicated by 57% of respondents.
To address the social ROI question, Awareness set out to develop a new framework for measuring social marketing value. We posit that social marketing value has two sides – overall social marketing contributions to the business over time (usually year-over year), and specific social marketing contributions to customer engagement and sales (usually campaign-based and short-term).
The first type of social marketing contribution is what is commonly referred to as return on social marketing investment (social ROMI) and the other – return on social marketing objectives (social ROMO)..." [Requires Registration]
The 5-point ROI calculator
- by Steph. Helpful Technology, Posted on May 9, 2012. "... in yesterday's post on ten things to look for in a digital channel as part of a 21st century 'beating the bounds' visit, point 10 was about attempting a simple ROI assessment for the channel, to see whether it is worthy of further scrutiny with a view to making it more productive for the organisation. Here's a quick suggestion for how you might attempt that..."
A Push Toward Social Media ROI
- by Jason Heller, Online Spin, Tuesday, February 21, 2012. "As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of their marketing departments and agencies to correlate the economic impact of ongoing social media investments.
Tying social media engagement to business results is primarily not a linear process, and therefore not easy..."
Proving Your SEO Work Is Worth It
- by Kevin Gibbons. Clickz, February 20, 2012. "Ahead of SES London, which gets underway today, I've been giving some thought to SEO metrics and the importance of being able to prove the return on investment achieved through web marketing efforts.
Web analytics packages make it relatively easy to track visitors from their entry to your site until their completion of purchase; this can be made even more specific if you have an e-commerce site that requires a login. However, when you promote the site elsewhere online, you need to know whether the customers who purchase the most arrive via your PPC ads or your organic SEO efforts - and, most importantly, how much it costs to get them to your landing page..."
Calculating the ROI on Social Media
- by Larry Freed, President and CEO, ForeSee Results, 2010. "Social media is enormously popular and most companies and organizations have some sort of social media program in place. Behavioral tracking of exposure is one way to measure its impact by counting fans, retweets, clicks, and visits, but this doesn't capture the influence of social media, which may be far greater than behavioral tracking represents. Despite the prevalence of social media measurement technology, questions remain:
• How can you quantify the contribution of social media to the bottom-line?
• Does social media drive sales?
• How can you validate the success of social media initiatives to properly allocate resources?
• How is social media contributing to intended business results (recommendations, purchases, subscriptions, etc.)?
• Does social media return on investment (ROI) justify your social media resource allocation?..." [Requires Registration]
The True ROI of Social Media
- by Bryan Eisenberg. Clickz, November 18, 2010. "... Social media is about relationships. And anyone who has ever had one can tell you that you cannot judge a relationship from a snapshot; you need to observe a relationship over months or even years to get any sense of the quality and value of that relationship. Sadly, most of the social media analysis tools in the marketplace don't provide this viewpoint..."
eMarketer Report: Seven Guidelines for Achieving ROI from Social Media
- Posted By: Clark Fredricksen. eMarketer Blog, Monday, October 18, 2010. "Authored by Geoff Ramsey, eMarketer CEO, this report looks at the current state of online social media measurement and ROI metrics, and how these critical indicators of success will evolve in 2010 and beyond. It explains why measurement is so rare—and shows how leaders in the field are gaining a competitive advantage..." [Free report - requires registration]
What's the ROI for Citizen Engagement?
- Posted by GovLoop on September 20, 2010. "I was talking to a friend last week and we were debating: What's the ROI for Citizen Engagement? Our debate was this: Gov't has always wanted/need to get feedback/engagement from citizens; However, there is not necessarily a lot of incentive to get a lot more feedback or reach a lot more people. Yes, governments technically want it. But not necessarily sure they want to spend extra resources (time/money/etc) to get extra feedback/reach..."
Wanted: Long-Term ROI Metrics
- by Erik Sass. The Social Graf, July 20, 2010. "... Social media holds challenges, but also enormous potential, for marketers who can figure out how to track consumer perceptions and engagement with brands over a much longer period than ever before..."