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Return On Investment - Topics A-Z
Topics A-Z listing of articles and resources about the return on investment (ROI) of egovernment initiatives, activities and government websites.
1
Site Articles
- Return on Investment - Archive
- Articles and resources about return on investment in e-Government.
Added: 2 December 2005
Page views: 3,940
Rating: 0.0
Votes: 0
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- Calculating the ROI on Social Media
- by Larry Freed, President and CEO, ForeSee Results, 2010. "Social media is enormously popular and most companies and organizations have some sort of social media program in place. Behavioral tracking of exposure is one way to measure its impact by counting fans, retweets, clicks, and visits, but this doesn't capture the influence of social media, which may be far greater than behavioral tracking represents. Despite the prevalence of social media measurement technology, questions remain: • How can you quantify the contribution of social media to the bottom-line? • Does social media drive sales? • How can you validate the success of social media initiatives to properly allocate resources? • How is social media contributing to intended business results (recommendations, purchases, subscriptions, etc.)? • Does social media return on investment (ROI) justify your social media resource allocation?..." [Requires Registration]
Added: 3 February 2012;
Page views: 271
Rating: 0
Votes: 0
- The True ROI of Social Media
- by Bryan Eisenberg. Clickz, November 18, 2010. "... Social media is about relationships. And anyone who has ever had one can tell you that you cannot judge a relationship from a snapshot; you need to observe a relationship over months or even years to get any sense of the quality and value of that relationship. Sadly, most of the social media analysis tools in the marketplace don't provide this viewpoint..."
Added: 22 November 2010;
Page views: 497
Rating: 0
Votes: 0
- eMarketer Report: Seven Guidelines for Achieving ROI from Social Media
- Posted By: Clark Fredricksen. eMarketer Blog, Monday, October 18, 2010. "Authored by Geoff Ramsey, eMarketer CEO, this report looks at the current state of online social media measurement and ROI metrics, and how these critical indicators of success will evolve in 2010 and beyond. It explains why measurement is so rare—and shows how leaders in the field are gaining a competitive advantage..." [Free report - requires registration]
Added: 1 November 2010;
Page views: 521
Rating: 0
Votes: 0
- What's the ROI for Citizen Engagement?
- Posted by GovLoop on September 20, 2010. "I was talking to a friend last week and we were debating: What's the ROI for Citizen Engagement? Our debate was this: Gov't has always wanted/need to get feedback/engagement from citizens; However, there is not necessarily a lot of incentive to get a lot more feedback or reach a lot more people. Yes, governments technically want it. But not necessarily sure they want to spend extra resources (time/money/etc) to get extra feedback/reach..."
Added: 22 September 2010;
Page views: 770
Rating: 0
Votes: 0
- Wanted: Long-Term ROI Metrics
- by Erik Sass. The Social Graf, July 20, 2010. "... Social media holds challenges, but also enormous potential, for marketers who can figure out how to track consumer perceptions and engagement with brands over a much longer period than ever before..."
Added: 21 July 2010;
Page views: 445
Rating: 0
Votes: 0
- The ROI of Social Media Marketing: More than Dollars and Cents
- by Augie Ray. Online Media Daily, July 20, 2010. "... Many marketers can draw a straight line between investments in social media marketing and financial results, but many more cannot. This doesn't mean social media marketing is ineffective; it just means that marketers have to recognize benefits beyond dollars and cents..."
Added: 21 July 2010;
Page views: 717
Rating: 0
Votes: 0
- Marketers Buzz About ROI
- eMarketer, March 12, 2010. "Mixed messages on social media. US marketing executives were much more optimistic about the economic outlook in February 2010 than they were the year before, when the recession was in full swing, and many were planning to increase budgets, according to the 'Marketing Trends Report 2010' from Anderson Analytics and the Marketing Executives Networking Group (MENG). But they have become even more focused on getting a good return on their marketing investments..."
Added: 22 March 2010;
Page views: 690
Rating: 0
Votes: 0
- Government Technologist: What's the ROI Of Open Government?
- Let's stop dancing around open government and evaluate it based on its hard returns, By John Foley. Information Week, February 6, 2010.(From the February 8, 2010 issue)."The Obama administration is bringing some specificity to the president's open government initiative, spelling out expectations and deadlines with the recently released Open Government Directive. But we still need to know how much this mandate for openness will cost, how much money it could save, and what other returns on investment U.S. taxpayers should expect..."
Added: 10 March 2010;
Page views: 951
Rating: 0
Votes: 0
- ROI and Risk Management: Benefits of User-Centered Design
- Federal Web Managers Council. Webcontent.gov, September 15, 2009. "Return on Investment (ROI) is a technique for determining if the resources you spend on your website are yielding successful information and services. User–centered design gives you practical ways to measure the effectiveness and efficiency of your website from your customers' perspective, which helps you earn a positive return on investment..."
Added: 10 March 2010;
Page views: 1,262
Rating: 0
Votes: 0
- Thinking about ROI on a State Website
- Dave Fletcher's Government and Technology Weblog, v. 2.0 , Wednesday, July 15, 2009. "... How do we determine that the value goals that we set up for our egovernment initiatives are being met and that we continue to move forward, rather than treading water or worse, move backward? ..."
Added: 10 March 2010;
Page views: 830
Rating: 0
Votes: 0
- How to Get Social Media ROI, Part One
- by Brian Carter. Search Engine People, February 18, 2010. "... In this series of blog posts, in light of AIDA [Attention, Interest, Desire, Action] I'm going to discuss: 1. The 4 Functions of Social Media; 2. Repurposing SEO's Linkbait Concept; 3. Incentivizing action..."
Added: 23 February 2010;
Page views: 462
Rating: 0
Votes: 0
- ROI Is the New Ranking
- By Julie Batten, ClickZ, October 26, 2009. "I often talk about how there are no guarantees in SEO. Unlike with paid search, where the amount you spend typically correlates with the results (volume-wise anyways), with SEO, you can put a lot into it and get very little out of it. That's why it's so important to treat your SEO efforts just like you would any marketing or promotional activity -- with a strong focus on value and bottom-line impact. And to truly measure and evaluate the impact your SEO initiatives are having, you need to have a strong measurement framework in place..."
Added: 26 October 2009;
Page views: 586
Rating: 0
Votes: 0
- What Is Your 'R' for ROI in Social Media?
- By Liana Evans, Search Engine Watch, September 28, 2009. "A few weeks ago I wrote "Can Social Media be Measured?" There was a bit of debate among readers in the comments, so I'd like to circle back around and address a burning topic for companies that are looking to venture into social media marketing..."
Added: 29 September 2009;
Page views: 733
Rating: 0
Votes: 0
- Can Using Real-Time, Raw Data Be Cost Effective? Opening Up the Discussion
- by Cecily Robyn Lough. Web Analytics Association, 11 August 2009. "I want to open up for discussion on how working with real time raw data can be cost effective. And, it can provide greater ROI if and only if the analytics product's surrounding eco-system is set up in a way that enables the data to be leveraged effectively..."
Added: 17 August 2009;
Page views: 866
Rating: 0
Votes: 0
- Measuring ROI of social media
- by Billie Andersen. Foviance Newsletter, 6 August 2009. "Calculating the return on investment when using social media can be tricky. The inability to measure its impact can be a huge barrier for companies wishing to employ social media. And for those who do use social media in their business, it's difficult to see how well, or indeed, how badly, a campaign is going..."
Added: 7 August 2009;
Page views: 573
Rating: 0
Votes: 0
This category last updated: 3 February 2012
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