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Pay Per Click - Topics A-Z
Topics A-Z listing of articles and resources about pay per click search engines.
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124
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- 7 Tips For Effective Global PPC Campaigns
- by Ariel Rosenstein. Search Engine Land, April 16, 2010. "International paid search offers the unprecedented ability to break into new markets with low upfront costs. However, a common mistake made by marketers when expanding to a new country is that they only translate ad text without taking into consideration all of the additional complexities involved..."
Added: 28 April 2010;
Page views: 948
Rating: 0
Votes: 0
- Top 10 Campaign Optimization Checklist
- By Kevin Lee, ClickZ, December 11, 2009. "... a prioritized checklist of best practices that all search marketers should go through to make sure they aren't wasting money or missing an opportunity... the top 10 common oversights in basic search best practices:..."
Added: 14 December 2009;
Page views: 770
Rating: 0
Votes: 0
- How To Use Google Analytics To Improve PPC Performance: Part I
- by Sami Carroll. Search Engine Land, November 11, 2009. "... If you're like most search marketers, you’ve often wished for more insight into your campaigns than what AdWords alone can provide. You may also be looking for a 'one-stop' place to analyze all of your PPC data from all engines and efforts. Recent upgrades and enhancements to Google Analytics make both possible..."
Added: 12 November 2009;
Page views: 902
Rating: 0
Votes: 0
- Popular PPC Pitfalls, and How to Prevent Them
- By Melissa Mackey, Search Engine Watch, October 29, 2009. "As features and functionality of the major PPC engines grow and develop, so does the complexity of managing a campaign. A growing number of advertisers have expressed concern about underperforming PPC accounts. A closer look reveals some glaring, yet not always easy to find, errors and omissions..."
Added: 29 October 2009;
Page views: 855
Rating: 0
Votes: 0
- Use Transient PPC Campaigns To Support Branding Efforts
- by Marty Weintraub. Search Engine Land, October 28, 2009. "... Today I'm going to explore the systematic use of paid channels like AdWords and Facebook ads as channels for intervening in quickly moving public relations incidents. Ads can play an important role as powerful tools for supporting the usual tactics of social media and reputation monitoring/management campaigns. I’ll cite real-world transient PPC mashup scenarios for your own brainstorming..."
Added: 29 October 2009;
Page views: 577
Rating: 0
Votes: 0
- Your Ads Can Work 9 to 5 Too
- Posted by Stephanie Chen, PPC Specialist. ROI Revolution Blog, October 22, 2009. Discusses how to use Ad Scheduling in Google AdWords to show your PPC ads at specific times during the day.
Added: 29 October 2009;
Page views: 689
Rating: 0
Votes: 0
- For PPC Beginners ONLY: Free, live AdWords Academy online training course
- Posted by Kathy Scott, Product Marketing Manager. ROI Revolution, October 6, 2009. "Attending the ROI Revolution Beginner's AdWords Academy course live is completely free. Learn how to set up your Google AdWords account step by step from the very beginning. We'll go through each step of campaign creation from keyword research to match types, account structure and setting bids. Each one of these steps done correctly results in saved money and time..."
Added: 9 October 2009;
Page views: 583
Rating: 0
Votes: 0
- PPC Integration: Integrating PPC with SEO, Part 2
- By Melissa Mackey, Search Engine Watch, September 3, 2009. "... In Part 1, we outlined ways to integrate PPC with e-mail marketing. Today we'll talk about the key information that should be shared when integrating PPC with SEO..."
Added: 4 September 2009;
Page views: 430
Rating: 0
Votes: 0
- Of PPC and PBJ: Comparing PPC and SEO Effectively, Part 2
- By Herndon Hasty, Search Engine Watch, August 11, 2009. "... Measuring PPC and SEO together is most important for monitoring big changes in your PPC or SEO results, magnified tenfold for efforts around your brand and another tenfold for established brands..."
Added: 12 August 2009;
Page views: 811
Rating: 0
Votes: 0
- PPC Integration, Part 1: Integrating PPC with E-mail
- By Melissa Mackey. Search Engine Watch, August 6, 2009. "Pay-per-click ads are a great marketing tool all by themselves. They can be used to generate significant amounts of new traffic and leads. However, PPC doesn't need to be a standalone channel. This three-part series will cover ways to integrate PPC with other marketing channels..."
Added: 7 August 2009;
Page views: 442
Rating: 0
Votes: 0
- PPC Bid Management, Part 2
- By Ron Jones, Search Engine Watch, July 20, 2009. "We covered the basics of PPC bid management in part one, and briefly reviewed some of the available software tools. Thanks to those who posted additional tools in the comment section. Because there are so many tools, it's good to get opinions from those who use them. Now let's review some differences between manual and automated systems and bidding strategies..."
Added: 23 July 2009;
Page views: 450
Rating: 0
Votes: 0
- PPC Bid Management 101
- By Ron Jones, Search Engine Watch, July 13, 2009. "... A bid management tool allows you to manage PPC campaigns across multiple search engines and provides central source for tracking and analytics. This article will look at the tools that are available to help you with this and discuss some best practices for managing your bids..."
Added: 14 July 2009;
Page views: 529
Rating: 0
Votes: 0
- Quick Look: Pay-Per-Click Metrics All Campaign Managers Should Understand
- Posted by Andrew. PPC hero, June 29, 2009. "One of the best aspects of managing a pay-per-click campaign is the completeness of data. It is the only advertising medium that can give you a fairly accurate representation of how many eyeballs see your ad, and it’s the only advertising medium that can regularly associate a user behavior with an advertising placement. But with all of the data that's available to an account manager, how can you determine what to look at, and which metrics truly matter? Here’s a simple guide..."
Added: 2 July 2009;
Page views: 479
Rating: 0
Votes: 0
- Effective PPC Ad Copy 101, Part 2
- By Ron Jones, Search Engine Watch, June 22, 2009. "In Part 1, we covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance..."
Added: 23 June 2009;
Page views: 541
Rating: 0
Votes: 0
- PPC Segmentation: 4 Tips To Better Target Customers
- by Michelle Stern. Search Engine Land, June 17, 2009. "Any marketer will tell you that the more you know about your audience, the better you can speak to it. That's why research is so essential in paid search — it can help you choose the right keywords, match them up to the best copy, and ultimately, help you better speak to your audience. But what happens when you have multiple audiences for the same product or service? Moreover, how can a PPC campaign best address that issue? Segmentation is the answer..."
Added: 18 June 2009;
Page views: 868
Rating: 0
Votes: 0
This category last updated: 30 November 2012
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