Victorian
Government
Contact Centre
1300 366 356
Government
Contact Centre
1300 366 356
Main Menu
Resize Text
Categories, RSS and More
RSS News Feeds
Rate this Site
Members Forum
Pay Per Click - Topics A-Z
Topics A-Z listing of articles and resources about pay per click search engines.
1
Site Articles
- Pay Per Click - Archive
- Articles and resources about pay per click search engine optimisation for websites.
Added: 23 December 2005
Page views: 2,895
Rating: 0.0
Votes: 0
126
External Links
- How to Avoid 7 PPC Analysis Pitfalls
- by Alistair Dent. search Engine Watch, February 7, 2012. "Red herrings abound when you're looking at your data in AdWords. Information overload is a real risk. The last thing you want is to see a relationship between a couple of your PPC metrics, make a decision, and later rue that you didn't investigate further. With that in mind, here are seven common mistakes people make when looking at their PPC campaigns and how you can easily avoid them..."
Added: 16 February 2012;
Page views: 154
Rating: 0
Votes: 0
- Overcoming Common Obstacles To Bringing PPC In-House
- by Jake Goldblum. Search Engine Land, August 3, 2011. "... Pay Per Click (PPC) advertising is one area that I strongly advocate managing internally. The tips and figures I'll be sharing should be helpful to small or medium size online businesses considering the advantages of bringing PPC in-house..."
Added: 4 August 2011;
Page views: 323
Rating: 0
Votes: 0
- Google Study Examines Organic/PPC Interplay
- by Rob D. Young, Search Engine Watch, July 26, 2011. "A new Google study examines a common question from advertisers: Are PPC ads redundant when combined with a prominent organic ranking? The study reveals that the PPC ads have, on average, very little click overlap..."
Added: 28 July 2011;
Page views: 323
Rating: 0
Votes: 0
- 14 Things to Ask Before Starting a PPC Project
- by Pamela Lund. BlueGlass Interactive, May 2, 2011. "... questions you need answered before you start a new PPC project. But, most of these are applicable to any marketing initiative, including SEO..."
Added: 10 May 2011;
Page views: 488
Rating: 0
Votes: 0
- A 12-Step Program to Improve Your CTR
- by Melissa Mackey. Search Engine Watch, March 23, 2011. "It's common to hear veteran search marketers at conferences and in social media talking a lot about PPC conversion rate -- so much so that those new to PPC may think that conversion rate is the end all. Conversion rate is important, to be sure. I'd even say it's very, very important. But before a PPC ad can generate a conversion, it needs to generate a click. PPC ads are no good if no one clicks on them. If you're new to PPC, or if you want to improve your click-through rate (CTR), here's a 12-step program to help you..."
Added: 28 March 2011;
Page views: 538
Rating: 0
Votes: 0
- A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3
- by Alex Cohen. Search Engine Watch, December 21, 2010. "... Read Part 1 to learn about sitelinks, product extensions, and remarketing and Part 2 covers targeting display ads above the fold, migrating to modified broad match, and testing click-to-call. Today, we'll wrap up the 10 day plan with targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions..."
Added: 23 December 2010;
Page views: 575
Rating: 0
Votes: 0
- A 10 Day Plan to Overhaul Your PPC Campaigns, Part 2
- by Alex Cohen. Search Engine Watch, December 20, 2010. "Paid search has changed tremendously in 2010. Have your campaigns? Chances are there are new ad formats and targeting options that you missed in the whirlwind of announcements... Read Part 1 to learn about sitelinks, product extensions, and remarketing. Today: targeting display ads above the fold, migrating to modified broad match, and testing click-to-call..."
Added: 21 December 2010;
Page views: 584
Rating: 0
Votes: 0
- A 10 Day Plan to Overhaul Your PPC Campaigns, Part 1
- by Alex Cohen. Search Engine Watch, November 24, 2010. "... It's time to recap all of the many ways paid search has changed this year and use them to spruce your campaigns up for the holiday season. Follow this 10 day plan and you'll be well on your way to the most profitable holiday season (and post-season) yet..."
Added: 25 November 2010;
Page views: 556
Rating: 0
Votes: 0
- Mini PPC Toolkit
- ROI Revolution. "The toolkit includes tools for all of the following tasks along with their URLs: 4 Keyword Research tools to keep your keep your lists relevant and increase your traffic; 4 Performance Management tools to tweak your campaigns for a higher ROI; 4 Competitive Analysis tools to gain the edge on your competition; 7 Advanced tools to take your PPC account to the next level..."
Added: 8 July 2010;
Page views: 599
Rating: 0
Votes: 0
- How to Compare Your PPC Performance to Your Competitors
- By Joseph Kerschbaum, Search Engine Watch, June 23, 2010. "Month-over-month you should be increasing your impressions, clicks, and sales, but finding new keywords, distribution channels, and audience targeting methods can be challenging. Let's explore how to bolster your PPC volume in the Opportunities tab within Google AdWords. The Opportunities tab can be an easily neglected resource for ideas (and opportunities) in your PPC campaign. In this area of your AdWords account, you will find keyword expansion ideas and bid adjustment suggestions..."
Added: 24 June 2010;
Page views: 704
Rating: 0
Votes: 0
- The Secret Behind Successful PPC Advertising
- By Bryan Eisenberg, ClickZ, Jun 4, 2010. "... For visitors to convert, the five steps of the PPC searcher's journey must be in alignment along the conversion path. I describe that five-part journey below. The model is simple, the execution challenging, and the businesses that effectively align these five parts are rare..."
Added: 7 June 2010;
Page views: 621
Rating: 0
Votes: 0
- Quality Score Optimization 101
- by Ron Jones, ClickZ, May 17, 2010. "Are you new to paid search advertising? Would you like to increase your ad placements and decrease your minimum bid costs? You can do this by achieving a higher Quality Score. In this column, I will help you understand what Quality Score is, how it works, and steps you can take to optimize for it. The net result for you will be a better performing PPC campaign..."
Added: 21 May 2010;
Page views: 722
Rating: 0
Votes: 0
- 7 Tips For Effective Global PPC Campaigns
- by Ariel Rosenstein. Search Engine Land, April 16, 2010. "International paid search offers the unprecedented ability to break into new markets with low upfront costs. However, a common mistake made by marketers when expanding to a new country is that they only translate ad text without taking into consideration all of the additional complexities involved..."
Added: 28 April 2010;
Page views: 844
Rating: 0
Votes: 0
- Top 10 Campaign Optimization Checklist
- By Kevin Lee, ClickZ, December 11, 2009. "... a prioritized checklist of best practices that all search marketers should go through to make sure they aren't wasting money or missing an opportunity... the top 10 common oversights in basic search best practices:..."
Added: 14 December 2009;
Page views: 718
Rating: 0
Votes: 0
- How To Use Google Analytics To Improve PPC Performance: Part I
- by Sami Carroll. Search Engine Land, November 11, 2009. "... If you're like most search marketers, you’ve often wished for more insight into your campaigns than what AdWords alone can provide. You may also be looking for a 'one-stop' place to analyze all of your PPC data from all engines and efforts. Recent upgrades and enhancements to Google Analytics make both possible..."
Added: 12 November 2009;
Page views: 838
Rating: 0
Votes: 0
This category last updated: 16 February 2012
Search, Login and Options
Search
Mailing List
Enter your email address to subscribe or unsubscribe from the eGov What's New mailing list.
Email a Friend
Please enter email address of the person you wish to send this page to.
