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Paid Search - Topics A-Z
Topics A-Z listing of articles and resources about paid search.
1
Site Articles
- Paid Search - Archive
- Articles and resources about paid search and search engine optimisation for websites.
Added: 23 December 2005
Page views: 2,514
Rating: 0.0
Votes: 0
39
External Links
- A Beginner's Guide to Paid Search
- by Liz Kao, Search Engine Watch, April 18, 2012. "As a beginner in the paid search realm, learning the ins and outs of the digital marketing industry takes some time. However, sitting in on A Beginner's Guide to Paid Search, a presentation by Lisa Raehsler, Big Click Co. founder, at SES New York helped aspiring paid search marketers guidance on how to get up to speed in the most succinct manner possible..."
Added: 19 April 2012;
Page views: 94
Rating: 0
Votes: 0
- Search Marketing Measurement
- by Julie Batten. Clickz, August 2, 2010. "Today, I want to tackle search marketing measurement, specifically for paid search (SEM) campaigns. I often talk about the importance of having a strong analytics framework in place before launching an SEM campaign, but I very rarely talk about how to do that. A solid analytics infrastructure will ensure you have the data you need, when you need it, to make informed campaign optimization decisions. Being able to make timely optimization decisions will result in significantly better performance than managing your campaign "blind". That is, without access to valuable performance data..."
Added: 4 August 2010;
Page views: 747
Rating: 0
Votes: 0
- Campaign Settings, Part 2: Location Targeting
- by Josh Dreller. Search Engine Land, July 22, 2010. "You've loaded keywords and ads into the engines via the desktop tools and have begun to go in to the platforms and tweak the various settings we have at our disposal. Last week, we began a dive into these settings that included ad rotation, dayparting, delivery method, etc. This week, we're focusing on a single feature of the PPC platform, location targeting—also called geo-targeting. In general, location targeting lets you pinpoint the geographic areas you would like your ads to be shown in..."
Added: 23 July 2010;
Page views: 685
Rating: 0
Votes: 0
- Take Control Of Your Campaign Settings
- by Josh Dreller. Search Engine Land, July 15, 2010. "Last week, in three easy steps, you uploaded your keywords and ads into your engine accounts. If you did it correctly, you will now have everything posted inside the engine platforms. Now it's time to check and tweak the settings to ensure that your paid search campaign will launch exactly as you planned. Today, we'll focus on the settings available to you in Google AdWords, as Microsoft and Yahoo are merging their paid search platform solutions and it's not entirely clear yet how that will all end up working..."
Added: 23 July 2010;
Page views: 633
Rating: 0
Votes: 0
- 3-2-1: Launch! Uploading Your Paid Search Account
- by Josh Dreller. Search Engine Land, July 8, 2010. You've done the research. You've done the build. Now it's time to launch! Step #1: Get an engine account; Step #2: Download the engine desktop editor; Step #3: Build your bulk sheet
Added: 23 July 2010;
Page views: 629
Rating: 0
Votes: 0
- Coffee break with clients: the value of branded keywords with Vineyard Vines
- Posted by Agency Ad Solutions Blog Team. Google Agency Ad Solutions blog, Wednesday, April 21, 2010. "... Google Account Manager Kali Steinman had the opportunity to sit down with Quinn Veysey, Direct Sales Manager of Vineyard Vines, a clothing company known for its fun, comfortable attire. Vineyard Vines worked with Google to execute an experiment to determine the value of branded keywords to its paid search efforts. The company asked itself "are we bidding against ourselves and incurring costs that could be better spent growing the brand?" Here's what Quinn shared:..."
Added: 30 April 2010;
Page views: 763
Rating: 0
Votes: 0
- The Brand Lift of Search
- Enquiro, November 2007. "More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions. In a first-of-its-kind online study commissioned by Google , researchers discovered a significant correlation between companies in the top organic and sponsored ad placements and consumer brand affinity, brand recall and purchase intent..."
Added: 30 April 2010;
Page views: 602
Rating: 0
Votes: 0
- 3 Reasons to Spend Money on Branded Terms
- By Jason Tabeling, Search Engine Watch, April 29, 2010. "... Increasingly more competitors, or resellers, have bid on branded terms since the policy for bidding on branded terms opened up after Google's trademark change in May 2009. Bidding on your own branded terms protects your ad space, because if it isn't you, it will be a competitor..."
Added: 30 April 2010;
Page views: 640
Rating: 5
Votes: 1
- Paid Search Management: Campaign Organization, Part 1
- By Jeremy Hull, Search Engine Watch, April 27, 2010. "... Campaign organization is one of the most overlooked pieces of paid search management. It's not uncommon for advertisers to spend hours sorting their keywords into well thought out ad groups, and then limit their effectiveness by throwing them all into a single campaign. Two of the most important factors in your account's success are controlled at the campaign level -- budgeting and targeting..."
Added: 29 April 2010;
Page views: 713
Rating: 0
Votes: 0
- Day One Of Paid Search: Know Your Goals
- by Josh Dreller. Search Engine Land, February 18, 2010. Discusses some of the common goals used in PPC management: traffic, metric, count, ROI, return on ad spend, cost per goal
Added: 19 February 2010;
Page views: 672
Rating: 0
Votes: 0
- A Guide To Choosing Your Paid Search Management Tool
- by Josh Dreller. Search Engine Land, February 12, 2010. "For SEM pros, a search management tool is one of the most important pieces of technologies they own, so it's obviously critical to have the best tool for the job. I've referenced Bonnie Jo Davis's list of the ten capabilities a PPC management tool must have before in this column, but let’s review again..."
Added: 16 February 2010;
Page views: 824
Rating: 0
Votes: 0
- The 8 Pillars Of Paid Search Success
- by Josh Dreller. Search Engine Land, February 11, 2010. "... In this post, I want to share a few of the important pillars of success before going into detail about what it takes to run a paid search account. These points are vital to the winning at PPC and will put you in the right frame of mind to excel at this important marketing channel. Sometimes it may take years for these concepts to sink in, but my hope is that by knowing these tenets at the beginning, you’ll be able to better understand how all of the pieces fit together throughout the training..."
Added: 16 February 2010;
Page views: 821
Rating: 0
Votes: 0
- Introducing Your Paid Search Dashboard
- by Josh Dreller. Search Engine Land, February 4, 2010." Today, we're going to go under the hood and take a quick look at a search engine platform where advertisers can upload keywords and ads to start buying paid search. For the sake of practicality, we’ll be specifically looking at just the Google interface, AdWords, as it is the most widely adopted paid search platform in the industry..."
Added: 8 February 2010;
Page views: 843
Rating: 0
Votes: 0
- A Paid Search Glossary
- by Josh Dreller. Search Engine Land, January 28, 2010. "Before we really start diving into the specifics of managing a paid search account, it is important to cover some standard industry jargon..."
Added: 1 February 2010;
Page views: 698
Rating: 0
Votes: 0
- Choose Your Paid Search Landing Pages Wisely
- by George Michie. Search Engine Land, December 21, 2009. "You never get a second chance to make a first impression. In competitive paid search, the wrong landing page will cost you money. While choosing the right pages has always struck us as fairly intuitive, we think that’s not the case for most other paid search marketers, given the widespread phenomena of poor landing page choices that we’ve seen. It isn’t that paid search managers have lost their intuition, its that they’ve turned landing page choices over to the same machines that pick their keywords..."
Added: 22 December 2009;
Page views: 663
Rating: 0
Votes: 0
This category last updated: 19 April 2012
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