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Organic Search - Topics A-Z
Topics A-Z listing of articles and resources about organic or natural search engine optimisation (SEO) for websites.
1
Site Articles
- Organic Search
- Articles and resources about organic or natural search engine optimization for websites.
Added: 12 December 2005
Page views: 3,461
Rating: 0.0
Votes: 0
29
External Links
- The Clickthrough Rate Equation In Organic Search, Part Two
- by Todd Nemet. Search Engine Land, November 3, 2011. "In last month's post, I talked about how improving organic clickthrough rate multiplies the effectiveness of the other work that goes into optimizing a website for search, such as keyword research, SEO, and usability. Most of these ways of increasing clickthrough rate are directly in our control by tweaking the on-page code. I ended by covering the two most important components of the search result: titles and snippets. In this post, I'm going to cover some of the other search result components that can also improve clickthrough rate..."
Added: 7 November 2011;
Page views: 150
Rating: 0
Votes: 0
- The Clickthrough Rate Equation In Organic Search
- by Todd Nemet. Search Engine Land, October 6, 2011. "... So if we consider CTR as a highly leveraged but undervalued factor in converting users from organic search and one that is largely within our control, it is probably worth a column or two to take a high-level look at the various ways we can influence it. The rest of this article only covers the title and snippet in search results and how they affect clickthrough rate. Next month in this column, I’ll cover many more..."
Added: 7 November 2011;
Page views: 53
Rating: 0
Votes: 0
- A Tale of Two Studies: Establishing Google & Bing Click-Through Rates
- Behavioral Study by Slingshot SEO, Inc. using client data from, January 2011 to August 2011. The main objective of this study, first and foremost, is to better understand user CTR behavior and to help quantify ROI from SEO campaigns. We attempted to do this by answering the following questions: 1. What is our observed CTR curve for organic U.S. results for positions #1-10 in Google SERPs? 2. What is our observed CTR curve for organic U.S. results for positions #1-10 in Bing SERPs? 3. How do the CTR curves for Google and Bing compare with each other? 4. What amount of long-tail click-through can we expect for a keyword that has a stable rank in its SERP? 5. What impact do images, videos, news, places, and shopping results have on user behavior? [Requires Registration]
Added: 20 October 2011;
Page views: 143
Rating: 0
Votes: 0
- Organic Click-Thru Rates Tumbling; Only 52% Click On Page One, Study Suggests
- by Matt McGee. Search Engine Land, October 18, 2011. "Only 52% of Google users click on an organic search result found on page one, and only 26% of Bing users do the same. Those stats are from A Tale of Two Studies: Establishing Google & BING Click-Through Rates, a new report from search agency Slingshot SEO. And they’re substantially lower than several prior CTR studies..."
Added: 20 October 2011;
Page views: 160
Rating: 0
Votes: 0
- Organic Search & Paid Search: Are They Synergistic Or Cannibalistic?
- by Stephan Spencer. Search Engine Land, February 18, 2010. "One aspect to search marketing that I feel doesn’t get enough attention and indeed is misunderstood by the SEO practitioner is the interaction between organic search and paid search..."
Added: 19 February 2010;
Page views: 691
Rating: 0
Votes: 0
- Organic Search Still Reigns
- eMarketer, February 18, 2010. "Google drives nonbranded queries... Making it onto the first page of results from Google, Yahoo! or Bing has always been a major goal, with marketers aware that consumers will give up after relatively few hits. Data from iCrossing analyzing natural-search referrals shows that only a tiny number come from results after the first page..."
Added: 19 February 2010;
Page views: 677
Rating: 0
Votes: 0
- Six Key Tactics for Organic Success
- by Jennifer Laycock. Search Engine Guide, February 23, 2009. Looks at the 6 key tactics including keywords, links, content, code, optimization, and patience.
Added: 26 February 2009;
Page views: 1,295
Rating: 0
Votes: 0
- Diagnosing Search Issues from the Query Box, Part 2
- By Erik Dafforn, The ClickZ Network, August 6, 2008. "In my last column, I discussed ways to use the site: and inurl: operators to detect indexing issues with your site. In this column, I discuss additional operators (such as cache:) and the ways in which they help you diagnose search engine issues and view your site the way engines do..."
Added: 7 August 2008;
Page views: 1,256
Rating: 0
Votes: 0
- Diagnosing Search Issues From the Query Box
- By Erik Dafforn, The ClickZ Network, July 23, 2008. "Webmaster tools and third-party applications are generally a great way to get accurate search engine diagnostics, but sometimes simpler is better. Today, some quick diagnostic advice to help you efficiently pinpoint issues that may affect your organic search performance. You don't need any expensive tools, and you don't need to download any software. All you need is an Internet connection and a browser..."
Added: 25 July 2008;
Page views: 1,342
Rating: 0
Votes: 0
- SEM Bootcamp: Five Steps to Organic Success
- by Jennifer Laycock. Search Engine Guide, July 11, 2008. "If you're just getting started with search engine optimization, you may be feeling a bit overwhelmed by all the information and all the details getting thrown around on blogs and discussion forums around the web. While good optimization skills take time to build, it's quite simple to get started... Taking a quick read through these five steps and following the links to articles that share more in-depth information can go a long way toward helping you build a good understanding of what organic optimization is all about..."
Added: 14 July 2008;
Page views: 1,364
Rating: 0
Votes: 0
- Six Mistakes B2B Marketers Continue to Make With Organic Search
- by Galen DeYoung. Search Engine Land, April 9, 2008. "By now, many B2B marketing professionals know the basics of content optimization and how to make a site search-friendly. With that complete, their focus turns to link building. While that's an admirable pursuit, it may not yield the maximum results if unaddressed website issues aren't resolved. Here are some of the most common mistakes we see..."
Added: 10 April 2008;
Page views: 1,316
Rating: 0
Votes: 0
- Is Organic Search Enough?
- By Kevin Lee. The ClickZ Network, April 4, 2008. "One topic that continues to capture the attention of both in-house search engine marketers and those at agencies is whether organic rankings can replace paid placement rankings. Weaning oneself from PPC search listings when top organic listings have been achieved seems like a no-brainer. However, today I'll illustrate how pulling PPC ads after achieving high organic position may, in fact, be a very bad idea..."
Added: 8 April 2008;
Page views: 1,608
Rating: 0
Votes: 0
- SEM's Elusive Long View
- By Erik Dafforn. The ClickZ Network, March 5, 2008. Perhaps you should take the long perspective with search engine optimisation rather than a short term view.
Added: 6 March 2008;
Page views: 1,385
Rating: 0
Votes: 0
- Coordinating Organic, Paid Search Efforts
- By Julie Batten. The ClickZ Network, March 3, 2008. "It's always tricky to decide how much resources (time, effort, money) should be invested in your search marketing efforts versus other online activities. This decision will depend on a variety of factors, such as your key marketing objectives (awareness vs. action), your target audience's behavior (e.g. search engine usage), and your company's comfort level with various online media..."
Added: 5 March 2008;
Page views: 1,860
Rating: 0
Votes: 0
- The Trouble in Forecasting Organic Search Results
- By Erik Dafforn. The ClickZ Network, October 31, 2007. "When an organization negotiates to retain an SEM firm, the big questions inevitably come up: "If we go with your company, what type of increase will we see? What will happen to sales? How much will traffic go up?"..."
Added: 5 November 2007;
Page views: 1,757
Rating: 0
Votes: 0
This category last updated: 7 November 2011
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