Presentation by Matt Murphy and Mary Meeker, 10 February 2011 to Google's live streaming mobile marketing discussion.
The top 10 Mobile Trends – Rapid Growth + Disruption
1. Mobile Platforms Hit Critical Mass
2. Mobile is Global
3. Social Networking Accelerating Growth of Mobile
4. Time Shifting to Mobile Usage
5. Mobile Advertising – Growing Pains But Huge Promise
6. mCommerce – Changing Shopping Behavior
7. Emergence of Virtual Goods & In-App Commerce
8. Not All Platforms Are Created Equal
9. Change Will Accelerate, New Players Emerging Rapidly
10. Summary Trends to Watch
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