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QR Codes In Magazine Advertising

By Roger Matus, Executive Vice President, Ann Carver, Analyst and Maria Tricca, Marketing Manager, Nellymoser, Inc. 25 January 2012. "A record 4468 mobile action codes, which we broadly define to include all 2D barcodes, QR codes, Microsoft Tags, and watermarks, were printed in the top 100 U.S. magazines in 2011. These codes offer publishers and advertisers a compelling way to launch print-to-mobile and print-to-social campaigns that engage readers, build brand loyalty and capture new business.

To understand how QR codes are being used in magazine advertising, we surveyed the top 100 U.S. magazines by circulation. Our study included all the issues dated during 2011 ..." [Requires registration]

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