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Mobile Web - Topics A-Z
Topics A-Z listing of articles and resources about the use of the Web from mobile devices, such as mobile (cell) phones, Personal Digital Assistants (PDAs), and other mobile devices connected to a computer network.
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- 7 ways to connect place-based media with mobile technology
- By Daniel Trigub. iMedia Connection, March 10, 2011. "Article Highlights: Proximity marketing can reach a broad range of handsets and deliver content targeted based on the location of the interaction; Quick response codes provide a low-cost and relatively easy method to converge place-based media networks with the mobile phone; Mobile applications specific to place-based media networks can prove to be an extremely powerful tool..."
Added: 11 March 2011;
Page views: 454
Rating: 0
Votes: 0
- Most Android, iPhone apps violate open source rules
- Complying with open source requirements seems to be a sore spot for mobile developer, by Jon Brodkin (Network World). Computerworld, 10 March, 2011. "Seven out of 10 Android and iOS apps that contain open source "failed to comply with basic open source license requirements," according to a new analysis..."
Added: 10 March 2011;
Page views: 355
Rating: 0
Votes: 0
- Mobile Shopping Framework - the role of mobile devices in the shopping process - in pdf format (2575kb)
- (This document requires the use of Adobe Acrobat Reader). Nielsen / Yahoo! November 2010. "With the increased adoption of smartphones, faster network speed and convenience factor, mobile presents a tremendous opportunity for marketers to reach a captive, commerce‐oriented audience while they are shopping. Yahoo! commissioned a study with Nielsen to create a framework around mobile Internet shopping behaviors to better understand: Mobile Usage & Consumption Basics; Mobile Shopping Penetration & Activities; Mobile Impact on Purchases; Mobile Advertising..."
Added: 9 March 2011;
Page views: 403
Rating: 0
Votes: 0
- The Missed Opportunity With Mobile
- by Jeremy Lockhorn. Clickz, March 7, 2011. "... It turns out that nearly 40 percent of time spent on the mobile Internet happens at home. And another nearly 20 percent happens at work. In other words, almost 60 percent of time spent on the mobile Internet happens when there's presumably a Web-connected PC available. Yet, people are choosing to go to mobile first, foregoing the PC in favor of the small form factor and convenience of the mobile device..."
Added: 9 March 2011;
Page views: 562
Rating: 0
Votes: 0
- Opera launches mobile app store
- By Stuart Corner. ITWire, Wednesday, 9 March 2011. "Opera Software, developer of the Opera Mini and Opera Mobile browsers for cellphones, has launched a mobile app store, mobilestore.opera.com, built and delivered through a strategic partnership with white label app marketplace operator, Appia..."
Added: 9 March 2011;
Page views: 334
Rating: 0
Votes: 0
- There are now more mobile web access from Androids than from BlackBerry
- By Stuart Corner. ITWire, Wednesday, 9 March 2011. "According to web analytics company, StatCounter, web accesses from Android devices topped those from BlackBerries for the first time in February at the global level, and Australia is totally dominated by Apple's iOS..."
Added: 9 March 2011;
Page views: 608
Rating: 0
Votes: 0
- Why Mobile Friendly Is Not Mobile SEO
- by Bryson Meunier. Search Engine Land, March 7, 2011. "... If this debate is new to you there are essentially two camps among SEOs when it comes to creating mobile content: the one URL SEO camp and the mobile URL SEO camp (which is a microcosm of the One Web vs Mobile Web debate that has been going on for years in the mobile marketing and development community)..."
Added: 9 March 2011;
Page views: 421
Rating: 0
Votes: 0
- Two New Mobile SEO Tips For 2011
- by Bryson Meunier. Search Engine Land, January 5, 2011. The two tips are: Don't Ignore Mobile Keywords - this is 10% of Google’s total query volume; and Present Mobile Users With Mobile Formatted Content.
Added: 9 March 2011;
Page views: 332
Rating: 0
Votes: 0
- The World in 2010: ICT facts and figures - in pdf format (1870kb)
- (This document requires the use of Adobe Acrobat Reader). International Telecommunication Union (ITU), 2010. "By the end of 2010, there will be an estimated 5.3 billion mobile cellular subscriptions worldwide,including 940 million subscriptions to 3G services. Access to mobile networks is now available to 90% of the world population and 80% of the population living in rural areas. People are moving rapidly from 2G to 3G platforms, in both developed and developing countries. In 2010, 143 countries were off ering 3G services commercially, compared to 95 in 2007..."
Added: 3 March 2011;
Page views: 1,297
Rating: 0
Votes: 0
- Making Websites Mobile Friendly
- Posted by Pierre Far, Webmaster Trends Analyst. Google Webmaster Central Blog, Tuesday, February 22, 2011. "We've noticed a rise in the number of questions from webmasters about how best to structure a website for mobile phones and how websites can best interact with Googlebot-Mobile. In this post we'll explain the current situation and give you specific recommendations you can implement now... Google has two crawlers relevant to this topic: Googlebot and Googlebot-Mobile. Googlebot crawls desktop-browser type of webpages and content embedded in them and Googlebot-Mobile crawls mobile content..."
Added: 24 February 2011;
Page views: 544
Rating: 0
Votes: 0
- Demand for data anytime, anywhere
- by Mitchell Bingemann. The Australian, February 19, 2011. "As smartphones, with their promise of computing abilities, lure consumers into mobile data, the rate of information travelling over mobile networks has grown hugely. Such is the rate of growth that broadband equipment maker Cisco has forecast Australian monthly mobile data traffic will surge 32-fold between 2010 and 2015 to hit 148,705 terabytes, equivalent to 410 million text messages, as consumers flock to the convenience of always-on, anywhere, mobile devices including smartphones and tablet computers such as the iPad..."
Added: 24 February 2011;
Page views: 679
Rating: 0
Votes: 0
- Mobile Analytics: Tracking Click-to-Call Mobile Ad Campaigns
- Occam's Razor by Avinash Kaushik, 22 February 2011. "... I have been spending some time with the Mobile Ads team at Google to try and understand what is innovative about mobile ... and what implications are on measurement (loads!). In this blog post I want to talk about just one specific ad unit, the Search / Display click-to-call ad, and how it is cool, useful, and immensely measureable in sexy ways..."
Added: 23 February 2011;
Page views: 745
Rating: 0
Votes: 0
- The New Frontier Of Mobile Optimized Video, Part 2
- by Eric Papczun. Search Engine Land, January 20, 2011. "In my last column, I addressed the frontlines of mobile video optimization and also discussed the transformation of online video placement as a shift from containers to conduits. Now, I want to turn attention to mobile video SEO and ways you can strategically leverage your parent site for your mobile site..."
Added: 15 February 2011;
Page views: 540
Rating: 0
Votes: 0
- Mobile's New Frontier: Optimized Video
- by Eric Papczun. Search Engine Land, December 16, 2010. "... Mobile video is used by approximately 11% of global online consumers according to Nielsen's report in August. Rhythm NewMedia’s key mobile video findings for Q3 2010 saw video retention on mobile devices higher (at 94% in the first ten seconds) than traditional online video (81%). Even full episode viewing on mobile devices grew 20%..."
Added: 15 February 2011;
Page views: 596
Rating: 0
Votes: 0
- Optimize And Analyze For Mobile, part 3
- Posted by Jeff Gillis, Google Analytics Team and Feras Alhlou, E-Nor. Google Analytics blog, Monday, December 20, 2010. "This is part 3 of a timely 3 part guest post on mobile analytics strategy and implementation by Feras Alhlou at E-Nor, a Certified Partner in Northern California... 3. Act on your ROI - At this point, you are equipped with your positive trends and the (hopefully high!) revenue numbers generated on mobile devices. You’ll hopefully get additional time/resources to better assess and improve your mobile presence and mobile marketing initiatives. But, we still have some more ground to cover, including more segmentation. Let's ratchet up your insights..."
Added: 10 February 2011;
Page views: 336
Rating: 0
Votes: 0
This category last updated: 21 May 2012
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