Mobile Web - Topics A-Z
Topics A-Z listing of articles and resources about the use of the Web from mobile devices, such as mobile (cell) phones, Personal Digital Assistants (PDAs), and other mobile devices connected to a computer network.
This category last updated: 22 August 2013
Privacy and Data Management on Mobile Devices
- by Jan Lauren Boyles, Aaron Smith, Mary Madden. Pew Internet and American Life Project, September 5, 2012. "More than half of mobile application users have uninstalled or avoided certain apps due to concerns about the way personal information is shared or collected by the app, according to a nationally representative telephone survey conducted by the Pew Research Center’s Internet & American Life Project.
In all, 88% of U.S. adults now own cell phones, and 43% say they download cell phone applications or “apps” to their phones..."
Your guide to mobile tracking with Google Analytics
- by Brandt Dainow. iMedia Connection, Posted on September 6, 2012. "More and more people are using smartphones to surf the web. Because they have different screen dimensions, mobile visitors may not react to your site the same way as visitors using computers. Mobile traffic does not really represent new customers, but existing customers using an extra device or replacing their laptop with a smartphone. If your website doesn't suit mobile as well as it does computer then your conversion rate, and your bottom line, will fall. This is not yet an issue for most, but it will be one day for everyone. Unless a site happens to be suited to mobile traffic by luck, redesign and additional construction will be the only option to maintain current performance. This can require a considerable investment. You need to know when your site will hit that crunch point so you can plan for when that happens, and you need to know how successful your current website is so you can determine how much investment will be required...Or you can ignore the growth of mobile and wait until it becomes a crisis..."
Mobile's biggest ad challenge: fat fingers?
- by Patricio Robles. Econsultancy, Posted 5 September 2012. "... If advertisers are going to feel comfortable pouring more money into mobile ads, the biggest challenges publishers and advertisers may face are the fat fingers of their users.
That's according to a recent study by app marketing platform Trademob, which found that some 40% of clicks on mobile ad were "completely worthless." In looking at 6m clicks across 10 mobile ad networks in June, Trademob concluded that 22% of these worthless clicks were the result of accidents..."
Feds probe mobile app privacy safeguards
- Consumer advocates emphasise how little they know about how mobile firms operate as Commerce Department continues probe of apps amid broader online privacy inquiry. By Kennth Corbin - Framingham. Computerworld, Friday, 31 August, 2012. "The meeting, which focused on procedure as much as policy, saw the airing of a laundry list of concerns that privacy advocates have raised with the way that companies use the information that they collect about consumers through mobile apps.
But although this is the third stakeholder meeting the National Telecommunications and Information Administration (NTIA) has convened on the subject, many of the participants stressed the preliminary nature of the inquiry..."
Big shift away from desktops, PCs to smartphones, tablets
- By Peter Dinham. IT Wire, 3 September 2012. "The world's going mobile in a big way, moving sharply away from desktops and PCs to smartphones and tablets, with shipments in the fourth quarter of 2010 exceeding desktop and PC shipments, and last year an estimated 480 million smartphones and tablets shipped, compared to 380 million desktops and PCs..."
Mobile apps: When How and Why - in pdf format (413kb)
- (This document requires the use of Adobe Acrobat Reader). Statistics and Numbers, by Jennifer Wilson - Director, The Project Factory. Paper presented at the Creating Open Government Conference 20 - 22 August 2012. "What to make mobile. What is the most common request people might make of you? What requests come at what time? Don't try and mobilise your very general offerings without thinking about the structure - a mobile site needs to be simplified: latest news plus buttons to link to the relevant sections. Don't overlaod text. Relax on the long T&Cs (they don't read them anyway). thinkgs that work best on mobile: fabulous utility (regular use), very handy; entertaining (come back for more). Go for utility!"
Infographic: Social, Local & Mobile, SoLoMo By The Numbers
- by Search Engine Land Infographics. Search Engine Land, November 7, 2011. "Three hot areas of marketing are social, local and mobile. There's even a name for the collision of all three: SoLoMo. Nielsen and NM Incite have created infographics with interesting figures in each area.
Parents turn out to be big on social media. Nearly half of visitors to local deals sites recommend those sites. Smartphone users spend two-thirds of their time using their phones on apps, rather than talking. And more..."
US to Top Japan as World's Biggest Mobile Ad Market
- Global mobile ad spending to reach $6.43 billion in 2012. New York, NY. eMarketer, August 1, 2012. "Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year, helping drive mobile ad spending worldwide to $6.43 billion in 2012, according to eMarketer’s first-ever forecast for worldwide mobile advertising spending.
Until this year, Japan was the world's largest market for mobile advertising, with spending reaching $1.36 billion in 2011, up from $1.01 billion in 2010..."
eMarketer estimates mobile ad spending for Australia will increase from $44 million in 2011 to $186 million by 2016.
Is HTML5 the End of Native Mobile Apps?
- by Hernán Gonzalez. ClickZ, August 17, 2012. "... Development on HTML5 is very popular, but it does have its challenges. Perhaps its biggest challenge is to deliver, and eventually exceed, the user experience of heavily animated or specialized native apps. The technology is still evolving into higher levels of functionality, although mobile web apps are already performing well for the majority of uses. Also, publishers are increasingly opting for HTML5 for the development of mobile apps..."
Mobile sales decline, smartphone sales soar, Samsung, Apple outstrip rivals
- By Peter Dinham. IT Wire, 15 August 2012. "The ordinary, not-so-smart mobile phone continues to lose ground against the ever-so-smart smartphones, with all mobiles sales worldwide declining slightly but smartphone sales up by 42.7 percent, representing around 36 percent of the total mobile phone market..."
Report: State of the Mobile Web
- MoFuse, August 2012. There are over 110 million mobile users in the US, 50.2% of which use their handset's browers to surf the internet, look up information on businesses, and even shop.
This report provides statistical analysis on:
- How much page visits our mobile websites receive.
- Highest average page visits, by industry.
- Mobile browsing usage by time of day and week...
Government websites have the highest average page visits per site. [Requires registration]
Report: 80 Percent Of SMB Mobile Sites Offer Click-To-Call
- by Greg Sterling. Marketing Land, August 14, 2012. "Mobile website hosting and services provider MoFuse released its inaugural 'State of the Mobile Web' report this morning. The data are drawn its broad network of more than 22,000 mobile websites, which include major brands, government entities and small businesses in the US..."
Too many companies are misusing QR codes
- By: Kevin Priddle. IT in Canada, July 26, 2012. "Quick Response or QR codes were originally developed by the automotive industry in 1994 to track vehicles during the manufacturing process, but the 2-D barcodes have made a recent surge in popularity across all industries and are quickly becoming a standard tool for marketing professionals.
QR codes have been showing up recently on everything from advertisements to business cards. Consumers use their smart phones to scan the square pixelated barcodes and are then instantly linked to a company's website or other in-depth information that can't be incorporated into the original advertisement..."
What is Slowing Down Your Mobile Apps?
- by Dan Rowinski. Read Write Web, 25 July 2012. "Ever try to launch a mobile application and get nothing but a spinning wheel? You're not alone. 74% of users will leave a mobile website if it does not load after five seconds, according to a survey conducted by Compuware, a software company. People are more patient with apps, as 50% of users will tolerate load times longer than five seconds. What is slowing down your apps?.."
Management of apps and data on mobile devices falling
- Government News, 4 July 2012. "Despite growing fleets of smartphones and media tablets, including those owned by staff, most Australian enterprises (public sector included) are not using mobile device management (MDM) software to manage apps and data on these devices, according to research by technology analyst firm Telsyte..."