Mobile Web - Topics A-Z
Topics A-Z listing of articles and resources about the use of the Web from mobile devices, such as mobile (cell) phones, Personal Digital Assistants (PDAs), and other mobile devices connected to a computer network.
This category last updated: 14 June 2013
Is HTML5 the End of Native Mobile Apps?
- by Hernán Gonzalez. ClickZ, August 17, 2012. "... Development on HTML5 is very popular, but it does have its challenges. Perhaps its biggest challenge is to deliver, and eventually exceed, the user experience of heavily animated or specialized native apps. The technology is still evolving into higher levels of functionality, although mobile web apps are already performing well for the majority of uses. Also, publishers are increasingly opting for HTML5 for the development of mobile apps..."
Mobile sales decline, smartphone sales soar, Samsung, Apple outstrip rivals
- By Peter Dinham. IT Wire, 15 August 2012. "The ordinary, not-so-smart mobile phone continues to lose ground against the ever-so-smart smartphones, with all mobiles sales worldwide declining slightly but smartphone sales up by 42.7 percent, representing around 36 percent of the total mobile phone market..."
Report: State of the Mobile Web
- MoFuse, August 2012. There are over 110 million mobile users in the US, 50.2% of which use their handset's browers to surf the internet, look up information on businesses, and even shop.
This report provides statistical analysis on:
- How much page visits our mobile websites receive.
- Highest average page visits, by industry.
- Mobile browsing usage by time of day and week...
Government websites have the highest average page visits per site. [Requires registration]
Report: 80 Percent Of SMB Mobile Sites Offer Click-To-Call
- by Greg Sterling. Marketing Land, August 14, 2012. "Mobile website hosting and services provider MoFuse released its inaugural 'State of the Mobile Web' report this morning. The data are drawn its broad network of more than 22,000 mobile websites, which include major brands, government entities and small businesses in the US..."
Too many companies are misusing QR codes
- By: Kevin Priddle. IT in Canada, July 26, 2012. "Quick Response or QR codes were originally developed by the automotive industry in 1994 to track vehicles during the manufacturing process, but the 2-D barcodes have made a recent surge in popularity across all industries and are quickly becoming a standard tool for marketing professionals.
QR codes have been showing up recently on everything from advertisements to business cards. Consumers use their smart phones to scan the square pixelated barcodes and are then instantly linked to a company's website or other in-depth information that can't be incorporated into the original advertisement..."
What is Slowing Down Your Mobile Apps?
- by Dan Rowinski. Read Write Web, 25 July 2012. "Ever try to launch a mobile application and get nothing but a spinning wheel? You're not alone. 74% of users will leave a mobile website if it does not load after five seconds, according to a survey conducted by Compuware, a software company. People are more patient with apps, as 50% of users will tolerate load times longer than five seconds. What is slowing down your apps?.."
Management of apps and data on mobile devices falling
- Government News, 4 July 2012. "Despite growing fleets of smartphones and media tablets, including those owned by staff, most Australian enterprises (public sector included) are not using mobile device management (MDM) software to manage apps and data on these devices, according to research by technology analyst firm Telsyte..."
3 Ways to Approach Website Optimization for Tablet Visitors
- by Nathan Richter. ClickZ, July 3, 2012. "While some marketers may feel that they can implement the same strategies on both smartphones and tablets to increase conversion, the evidence suggests that this is the wrong approach.
It's important to understand that mobile phones and tablets are two separate channels. While it's easy to group them together, the tablet needs to be looked at as its own channel that deserves an individual and unique user experience..."
Mobile Landing Page Optimization - 10 Best Practices for Success
- by Angie Schottmuller, Search Engine Watch, July 3, 2012. "... Instead of just designing a traditional landing page, plan to uniquely consider landing page content and layout for various devices and screens of all sizes – desktops, tablets, smartphones and beyond. Here are some tips to assist with planning..."
NEW! Google Analytics Mobile App Tracking: Data & Reports
- By Justin Cutroni. Analytics Talk, June 29, 2012. "The world of digital analytics has been changing fast, very fast! One of the primary drivers has been the development of mobile devices and apps. Google analytics has lagged in measuring mobile apps. It's always done a good job at mobile web, but not mobile apps.
But that all changes with Google Analytics Mobile App tracking and reporting.
This post is all about the new mobile app data and mobile app reports. To read about the technical aspects please refer to my Google Analytics Mobile App Tracking: Technical Details post..."
Measuring a Mobile World: Introducing Mobile App Analytics
- Posted By JiaJing Wang, Product Manager, Google Analytics Team. Google Analytics Blog, Friday, June 29, 2012. "Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation we're seeing in the industry is driven by mobile apps. There are already more than 600,000 mobile apps on Google Play alone, and we expect to see continued momentum throughout the industry. Mobile is also becoming front and center for marketers and businesses. As more of them understand the value of mobile apps, sophisticated measurement tools are becoming core to how marketers and app developers invest, analyze and market their apps.
That's why today we’re announcing a new set of reports in beta called Mobile App Analytics that help marketers and developers better measure their mobile apps. The reports are tailored for mobile app developers and marketers, speaking the language that matters to them. They are designed to measure the entire mobile customer journey - from discovery to download to engagement. This enables the creation of app experiences that are more useful and engaging through data-driven decisions at each stage of the app lifecycle..."
Cell Internet Use 2012
- by Aaron Smith. Pew Internet and American Life Project, June 26, 2012. "17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.
Some 88% of U.S. adults own a cell phone of some kind as of April 2012, and more than half of these cell owners (55%) use their phone to go online. We call these individuals 'cell internet users' throughout this report, and this represents a notable increase from the 31% of cell owners who said that they used their phone to go online as recently as April 2009..."
Every Email Version Is Your 'Mobile Version'
- by Mike Hotz. ClickZ, June 27, 2012. "What a difference a year makes. Return Path reported last month that mobile device email opens increased 82 percent over March 2011. At the same time, email read on the iPad increased 54 percent. Marketers are seeing an average of 30 percent of emails opened on mobile devices, with this rate expected to climb to over 50 percent by the end of 2012.
Some other telling results: 63 percent of U.S. smartphone users say they would delete an email not optimized for their mobile device. Only 2.4 percent of smartphone users said they would open an email on both their mobile devices and computers..."
How To Tune-Up Responsive Design Websites To Improve Mobile SEO
- by Sherwood Stranieri. Search Engine Land, June 18, 2012. "A couple weeks back, Google annouced new standards for mobile website design. Among the practices identified on their help pages, responsive design has been singled out as the best option from a search perspective. Let's look at how responsive design works, and how we can build sites to achieve maximum SEO performance on both the desktop and mobile environments..."
Recommendations for building smartphone-optimized websites
- Posted by Pierre Far, Webmaster Trends Analyst. Google Webmaster Central Blog, Wednesday, June 6, 2012. "Every day more and more smartphones get activated and more websites are producing smartphone-optimized content. Since we last talked about how to build mobile-friendly websites, we've been working hard on improving Google's support for smartphone-optimized content. As part of this effort, we launched Googlebot-Mobile for smartphones back in December 2011, which is specifically tasked with identifying such content.
Today we'd like to give you Google's recommendations for building smartphone-optimized websites and explain how to do so in a way that gives both your desktop- and smartphone-optimized sites the best chance of performing well in Google's search results..."