Mobile Web - Topics A-Z
Topics A-Z listing of articles and resources about the use of the Web from mobile devices, such as mobile (cell) phones, Personal Digital Assistants (PDAs), and other mobile devices connected to a computer network.
This category last updated: 22 August 2013
How Mobile Roadie Became a Leader in Do-It-Yourself Apps
- This self-service app creator aims to make it cheap and easy to go mobile. Plus, a look at other game-changers in the mobile space, By Jason Daley. Entrepreneur Magazine - June 2011. "For many businesses, creating a mobile app is akin to what creating a website was 15 years ago--it's expensive and time consuming, and you can probably get along without one for a while. But then again, if you don't invest now, you'll regret it when you're playing digital catch-up in a year.
Enter Mobile Roadie, which, when it launched in 2009, was the first self-service app creator on the market, allowing businesses to customize and publish apps on all formats for a tenth of what it would cost to develop an app from scratch..."
Random Hacks of Kindness
- "Random Hacks of Kindness is a community of innovation focused on developing practical open source solutions to disaster risk management and climate change adaptation challenges. Random Hacks of Kindness was founded in 2009 in partnership between Google, Microsoft, Yahoo!, NASA and the World Bank.
Since then thousands of volunteers have worked on applications that are already making an impact. I'm OK, an SMS service that lets people inform their families of their status, was used on the ground during the devastating earthquakes in Haiti and Chile in 2010. The World Bank is piloting CHASM, software for visualizing landslide risk, in the Caribbean. Other apps have received support and interest from governments, NGOs and international organizations around the world..."
Keynote: How to Develop a Mobile Strategy (Video and Slides)
- Posted by Jeremiah Owyang. Web STrategy LLC, May 9th, 2011. "Last week, I had the honor of keynoting the Mobile Marketing Strategies Summit in San Francisco, to provide a strategic perspective of how mobile – and social technologies work together for today's top brands. Sadly, we found that most companies are developing mobile tactics. That's right, tactics. Why? As the latest technology came around, companies would prescribe towards them in a haphazard way, or rely on their agencies to select the app to appease a 'mobile solution, quickly'.
Instead, companies should evaluate how their customers use mobile technologies across their entire life and brand process..."
Mobile: It's Here, So What Do I Do About It?
- by Jessica Richards. ClickZ, May 17, 2011. "... With increases in smartphone adoption and the mobile web predicted to surpass traditional desktop usage by 2014 (Morgan Stanley, April 2010), the truth is, consumers are already interacting with this form of media more often than most other mediums.
"So how do I implement mobile into my media strategy?"
Mobile is what I like to refer to as an omnipresent tactic. It can exist on its own, but is better playing an integrated role. The right approach for mobile is going to be completely based on the needs of your brand, but most importantly it must be relevant to the consumer experience..."
Consumers and Mobile Apps in the U.S.: All About Android and Apple iOS
- NielsenWire, April 27, 2011. "Today at the AppNation conference in San Francisco, The Nielsen Company's Jonathan Carson, CEO, Telecom, unveiled recent research on U.S. consumers who use mobile applications. According to Nielsen's latest survey of mobile app downloaders, that is, consumers who have downloaded an app in the past 30 days, if you want to understand the consumer landscape for mobile apps, you have to understand the Apple iOS and Google Android ecosystems..."
Let Visitors Know About Your Mobile Site
- Mobile Gov Blog, May 9th, 2011. "If a mobile site or app launches and nobody knows, will it make a sound? ..."
Your Mobile Site May Be A Lot Less Mobile Than You Think
- by Brian Klais. Search Engine Land, May 9, 2011. "... mobile users are search-dominant... These searches are done to meet fairly immediate needs... the mobile pie is growing fast... In 6 months (Christmas holiday season), your mobile search traffic will be 50% greater than it is today..."
Why Mobile Users Aren't Checking In
- by Jennifer Van Grove. Mashable, 4 May 2011. "Those who use social location-based apps such as Foursquare or Facebook Places represent just 17% of the mobile population, according to a study commissioned by digital agency Beyond and exclusively shared with Mashable..."
Take a sneak peek at the mobile enterprise of the future
- How mobile computing will operate when it becomes an everyday workplace tool, By John Breeden II. Federal Computer Week, April 20, 2011. "I remember the day I knew the world was changing, when I realized once and for all that those little portable cell phones and personal digital assistants were slowly becoming enterprise clients in their own right and the days of the PC were numbered..."
SEO + QR Codes
- by Crispin Sheridan. ClickZ, May 4, 2011. "SEO is all about getting the right people to your content and converting them. If you're doing SEO well - then, yes, you are driving the right traffic. But unless you are synergizing your SEO with your company's other efforts - you're not getting the full benefit. So, here's another edition of my SEO plus stories.
The new generation of smart phones and the 2D barcode - quick response code (QR code) technology are bridging the gap of online and offline marketing. QR codes have emerged as a hot topic in mobile marketing as more and more marketers begin to embrace them in offline marketing and advertising initiatives. Let's examine some of the advantages of QR codes, look at some great examples of their use in traditional media, as well as how to use them in your business..."
New W3C Online Course: Introduction to Mobile Web and Application Best Practices
- W3C, 28 April 2011. "... This course includes a lot of new material concerning Web applications. Delivered over 8 weeks, the course will help Web designers and content producers to become familiar with the Web as delivered on mobile devices. It is based entirely on W3C standards, particularly the Mobile Web Best Practices and Mobile Web Application Best Practices. Participants will learn in particular about which versions of HTML and CSS to use for mobile today, client-side and server-side content adaptation techniques, and exciting new APIs available on modern mobile platforms. The full price for the new course is €195 but there are two early bird periods. From now until Friday 6 May you can enroll for just €95. The second early bird period runs until Friday 27th May at €145. See full details of the course and register now..."
Top 14 Things Marketers Need to Know About QR Codes
- by Angie Schottmuller. Search Engine Watch, April 26, 2011. "I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign...."
QR Codes Gaining Momentum As New Engagement Channel
- by Andrea Fishman. ClickZ, April 20, 2011. "... Right now, QR codes are still in their infancy. Users are just figuring out how and why to use them - and not all mobile phones are equipped with cameras or QR readers. The technology is still in its infancy as well, with most QR codes unable to track scanning volume and most codes directing users to one fixed URL... The real question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs?..."
Smartphone user study shows mobile movement under way
- Posted by Dai Pham, Google Mobile Ads Marketing Team. Google Mobile Ads Blog, Tuesday, April 26, 2011. "71% of smartphone users search because of an ad they've seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day. These are some of the key findings from 'The Mobile Movement: Understanding Smartphone Users', a study from Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 US adult smartphone Internet users at the end of 2010..."
Google Says "Think Mobile" …and then goMobi
- By dotMobi. CirclID, February 15, 2011. "On February 10, Google hosted a webinar called, "Think Mobile." Unlike many webinars, this one was packed with information. The first half of the program was a presentation on the phenomenal growth of mobile by Mary Meeker, a partner at the investment firm of Kleiner Perkins. The second half, presented by Google's Dennis Woodside and Jason Spero, was a "wake-up call" to businesses about going mobile and what steps they should take to get there. For example, they noted that approximately 15% of all Web traffic now is mobile. That means not having a mobile site is like closing your website one day each week. .."