Mobile Web - Topics A-Z
Topics A-Z listing of articles and resources about the use of the Web from mobile devices, such as mobile (cell) phones, Personal Digital Assistants (PDAs), and other mobile devices connected to a computer network.
This category last updated: 16 May 2013
SEO Guidelines for Mobile Websites
- Posted by Anupam Wagle. Bruce Clay, 31 January 2011. "As there are more than 4 billion mobile / handheld devices in use versus 1 billion desktop computers, there is lot of potential for growth in the mobile space.
Mobile SEO, however, still follows the traditional SEO ranking factors. There are number of guidelines you can use to optimise your website for mobile devices..."
Consider Mobile Content Carefully For Users & Better SEO
- by Bryson Meunier. Search Engine Land, September 19, 2011. "...What content (if any) would be interesting to users of a mobile site that wouldn’t necessarily appeal to a stationary user on a desktop or laptop?
As search marketers, we should already understand the power of keyword research in letting your users tell you what they want and how they want it said on your website, and keyword research can help prioritize what content goes on a mobile site as well..."
Proceed to Checkout: Payments on the Mobile Web
- By Shanshan Ma. UX Matters, Published: September 19, 2011. "ABI research has estimated that mobile payments will grow to $119 billion in 2015. As mobile shopping continues to grow, merchants, banking and credit companies, mobile service carriers, and third-party software companies are looking for better payment solutions for making online purchases. Today, making payments on the desktop Web and on the mobile Web is similar, using either real-world payment methods, or online payment services like Google Checkout, BillMeLater, or PayPal..."
Is a Mobile Website Considered Duplicate Content?
- Posted by Emily Sokolow. Build mobile websites – WixMobile, May 15, 2011. "... Basically, Google is smart enough to tell whether a website is meant for mobile or desktop. This means Google keeps track in its index of sites, the fact that you have a separate mobile version. So if you have a mobile version of your website, don’t worry about duplicate content..."
New Google Analytics SDK for iOS Version 1.3
- Posted by Jim Cotugno and Neil Rhodes, Google Analytics Mobile Team. Google Analytics Blog, Wednesday, September 7, 2011. "Today we are releasing a new version of the Google Analytics for iOS SDK. We've added several features similar to those added to the Google Analytics for Android SDK version 1.3 earlier. New features include:..."
What 2 Billion Smartphones Mean for Customer Service
- by Dave Evans. ClickZ, September 7, 2011. "New Media Age's Ilana Fox wrote an intriguing post, Stop pandering to customers on social media. Her central point: "We have proper channels for complaints… tell whining customers to use them." My initial reaction was "Well, that's certainly a huge step backwards." But as I thought Ilana's post, I found myself agreeing with parts of it. So let's talk about those parts.
To be clear, I have a point of view on this issue:
- Customers own the conversations that they start, and they are free to start whatever conversations they want. It's a free world, eh?..."
28% of American adults use mobile and social location-based services
- by Kathryn Zickuhr, Aaron Smith. Pew Internet and American Life, September 6, 2011. "More than a quarter of all American adults—28%—use mobile or social location-based services of some kind. This includes anyone who takes part in one or more of the following activities:
- 28% of cell owners use phones to get directions or recommendations based on their current location—that works out to 23% of all adults.
- A much smaller number (5% of cell owners, equaling 4% of all adults) use their phones to check in to locations using geosocial services such as Foursquare or Gowalla. Smartphone owners are especially likely to use these services on their phones.
- 9% of internet users set up social media services such as Facebook, Twitter, or LinkedIn so that their location is automatically included in their posts on those services. That works out to 7% of all adults..."
Transmedia Design for the 3 Screens (Make That 5)
- Jakob Nielsen's Alertbox, August 29, 2011. "Summary: Mobile use will rise, but desktop computers will remain important, forcing companies to design for multiple platforms, requiring continuity in visual design, features, user data, and tone of voice.
Many people predict that mobile devices will be the only important user interface platform in the so-called "post-PC" future. Some even recommend designing websites for mobile first, and then modifying the design for the desktop PC as an afterthought.
5 Mobile Marketing Tips From Cindy Krum
- by Frank Watson. Search Engine Watch, August 22, 2011. "In 2005, I remember asking the audience at my SES San Jose session how many were using analytics and was amazed when only about 25 percent of the room indicated they were. Now it appears mobile marketing is in the same situation. A recent survey found more than 50 percent of web designers ignored mobile browsers when developing site designs..."
Add to Cart: 5 Ways to Improve Shopping on the Mobile Web
- By Shanshan Ma. UX Matters, August 23, 2011. "Shopping at bricks-and-mortar stores and shopping online provide very different experiences. eCommerce sites have now evolved through multiple generations to ensure a high-quality online shopping experience. Some key elements of a good online shopping experience include allowing customers to check out without creating an account, informing customers where they are in the checkout process, and providing a clear confirmation that a customer has successfully completed an order..."
QR Code Marketing: 5 Tips for a Successful Campaign
- by Laura Marriott. Mashable, 19 August 2011. "Mobile barcodes are turning up everywhere – buses, magazines, television, bar coasters. According to recent research from comScore, 14 million U.S. mobile phone users scanned QR or barcodes in June alone, mostly via newspapers, magazines and product packaging, both at home and in-store. My company’s own data reveals that barcodes that offer access to a discount or coupon or that allow the consumer to learn more about a product or service are the most popular.
Given that mobile barcodes are finally cracking the mainstream, they have enormous potential to present brands with brilliant results. Here are five mobile barcode best practices to help ensure a successful campaign..."
How To: Effectively Use White Spaces to Increase Mobile Website Conversions
- by Tim Gray. Business 2 Community, August 18, 2011. "... Four points to keep in mind when creating a layout for your mobile site:
- Mobile sites should not be cluttered.
- Have a light background to your site.
- Use bullet points instead of paragraphs for text.
- Remove unnecessary elements which take up space and data ..."
Smartphone wars: Android topples iPhone in Australia
- by Asher Moses. The Age, August 18, 2011. "Google's Android platform has for the first time overtaken Apple's iOS in smartphone sales in Australia.
In the 12 weeks to August 7, 42.9 per cent of smartphones sold in Australia were Android phones compared to 37.2 per cent for Apple's offerings, new figures from Kantar's ComTech WorldPanel reveal. Kantar's statistics are based on regular interviews with a panel of 10,000 Australians..."
Americans and Their Cell Phones
- by Aaron Smith. Pew Internet & American Life, August 15, 2011. "Mobile phones have become a near-ubiquitous tool for information seeking and communicating--83% of American adults own some kind of cell phone--and these devices have an impact on many aspects of their owners' daily lives. In a nationally representative telephone survey, the Pew Research Center’s Internet & American Life Project found that, during the 30 days preceding the interview..."
Users Are Frustrated with Mobile Web Experience
- Survey by Modapt, Inc. and Morrissey & Company Suggest Users Are Frustrated with Mobile Web Experience. Modapt, Boston – August 10, 2011 – "The results of a new mobile web survey indicate that mobile users are actively engaged with the mobile web, but that their mobile web experience tends to be disappointing or just average. The survey was jointly issued by Modapt, Inc., a Boston-based technology company that optimizes websites for the mobile web and Morrissey & Company, a communications firm.
The two companies collaborated on the survey, which gathered data on mobile users including their mobile web browsing habits, their employers' mobile web presence and their personal experience browsing the mobile web..."