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Mobile Web - Topics A-Z
Topics A-Z listing of articles and resources about the use of the Web from mobile devices, such as mobile (cell) phones, Personal Digital Assistants (PDAs), and other mobile devices connected to a computer network.
4
Site Articles
- Mobile Marketing Playbook
- Below is an extract from the Mobile Marketing Playbook on "Ten Reasons Mobile Marketing Matters Right Now": There's so much buzz about mobile marketing that it's easy to dismiss it, or to check off a few mobile tactics and say you're doing enough with mobile. Here are the top ten reasons why mobile matters right now. They illustrate why marketers need a comprehensive mobile roadmap as part of their integrated communications plan to take full advantage of the exciting opportunities ahead.
Added: 1 November 2010
Page views: 790
Rating: 0
Votes: 0
- Mobile web browsing statistics March 2009 - January 2010
- Mobile devices accounted for 1.48% of browsing in January 2010 compared with 0.6% in March 2009.
Added: 12 February 2010
Page views: 1,285
Rating: 0
Votes: 0
- Top 10 Mobile Internet Trends - Feb 2011
- The top 10 Mobile Trends – Rapid Growth + Disruption include: 1. Mobile Platforms Hit Critical Mass; 2. Mobile is Global; 3. Social Networking Accelerating Growth of Mobile; 4. Time Shifting to Mobile Usage; 5. Mobile Advertising – Growing Pains But Huge Promise; 6. mCommerce – Changing Shopping Behavior; 7. Emergence of Virtual Goods & In-App Commerce; 8. Not All Platforms Are Created Equal; 9. Change Will Accelerate, New Players Emerging Rapidly; 10. Summary Trends to Watch...
Added: 20 April 2011
Page views: 1,140
Rating: 0
Votes: 0
- Top Mobile Operating Systems Australia Feb 2010 - Feb 2011
- StatCounter provides free website statistics and publishes mobile operating system stats via StatCounter Global Stats, a free online research tool.
Added: 9 March 2011
Page views: 1,409
Rating: 0
Votes: 0
341
External Links
- Accessing the Internet by mobile device doubled in 2011, data shows
- The figures aren't huge yet but they are growing significantly, by John Cox (Network World). Computerworld, 8 February, 2012. "Over the past 12 months, mobile access to the Internet nearly doubled to 8.5%, not counting tablets, according to data released this week by StatCounter, a Web analytics company. The vast majority of Internet usage is still tied to desktop PCs, the data shows..."
Added: 9 February 2012;
Page views: 60
Rating: 0
Votes: 0
- QR Codes In Magazine Advertising
- By Roger Matus, Executive Vice President, Ann Carver, Analyst and Maria Tricca, Marketing Manager, Nellymoser, Inc. 25 January 2012. "A record 4468 mobile action codes, which we broadly define to include all 2D barcodes, QR codes, Microsoft Tags, and watermarks, were printed in the top 100 U.S. magazines in 2011. These codes offer publishers and advertisers a compelling way to launch print-to-mobile and print-to-social campaigns that engage readers, build brand loyalty and capture new business. To understand how QR codes are being used in magazine advertising, we surveyed the top 100 U.S. magazines by circulation. Our study included all the issues dated during 2011 ..." [Requires registration]
Added: 31 January 2012;
Page views: 95
Rating: 0
Votes: 0
- Keep Your App Relevant After Download
- by Andy Lynn. Marketing Daily, Tuesday, December 20, 2011. "The mobile app world can be cruel and unfair. It's loud, distracted, competitive and costly. Time after time, companies spend tens of thousands of dollars developing their app, including months of personnel time and resources, only to launch the app and see usage rates drastically drop (with alarming attrition rates)..."
Added: 22 December 2011;
Page views: 229
Rating: 0
Votes: 0
- Google Analytics Enhancements for Mobile Apps
- by Jim Cotugno, Mobile Application Tracking Rockstar. Google Analytics Blog, Tuesday, December 13, 2011. "November was a busy time in Google Analytics. In particular, the Mobile App Tracking Team has a few things to announce. EasyTracking Library - automatic session management, better integration with Google Analytics SDK; Updated Google Analytics SDK - More reliable method for sending hits, Android Market referral issue fixed, available via the Android SDK manager; More samples - new open source application aimed to help reduce the ramp up time for new developers who want to track their apps..."
Added: 15 December 2011;
Page views: 114
Rating: 0
Votes: 0
- New study is first to test the actual impact of branded apps on consumers
- Research found that mobile applications can stimulate interest in new product categories. Indiana University, December 8, 2011. "Bloomington, Indiana - A new research study co-authored by an Indiana University professor suggests that interactive applications for mobile phones such as Apple's iPhone and Google's Android may be some of the most powerful forms of advertising yet developed... The study confirms that using branded mobile phone apps increases a consumer's general interest in product categories and improves the attitude they may have toward the sponsoring brand. The researchers also found that mobile apps which are informational in nature or utilitarian were more likely to engage users than those where the app focused on entertainment or gaming..."
Added: 15 December 2011;
Page views: 137
Rating: 0
Votes: 0
- Building a Mobile Ecommerce Dashboard in Google Analytics
- By Justin Cutroni. Analytics Talk, December 13, 2011. "... My goal with this dashboard is deep-dive on the mobile segment of the business: to focus on the business objectives (conversions), key actions that could lead to conversions AND ancillary data about the mobile experience. This will give us a wide range of metrics that provides a deep understanding of the mobile experience..."
Added: 15 December 2011;
Page views: 156
Rating: 0
Votes: 0
- Scanned QR Codes on Google Maps
- Posted by Keir Clarke. Google Maps Mania, Tuesday, November 29, 2011. "qrd.by is a service to generate a QR code of a website's URL and then helps you track when, where and from which device it is scanned..."
Added: 5 December 2011;
Page views: 121
Rating: 0
Votes: 0
- Smartphone Adoption Reaches 40 Percent in Canada
- RIM Continues to Lead Smartphone Market, with Apple a Close Second. Google Android Doubles its Smartphone Market Share in Past Six Months to 25 Percent. Toronto, CA, November 30, 2011 – "comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the Canada mobile phone industry for September 2011. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in Canada according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber's primary mobile phone. The September report found Samsung to be the top handset manufacturer overall with 25.2 percent market share, while RIM led among smartphone platforms with 35.8 percent share of that market segment..."
Added: 1 December 2011;
Page views: 127
Rating: 0
Votes: 0
- Think Beyond the Desktop - Social Is Going Mobile
- by Liana Evans. ClickZ, November 23, 2011. "... Tablet adaption is growing even faster: eMarketer is reporting that by 2014, one in three U.S. citizens will be utilizing a tablet PC of some kind. That's over 90 million people, which is not an insignificant number to ignore..."
Added: 28 November 2011;
Page views: 130
Rating: 0
Votes: 0
- How to Use QR Codes for Better Conversion Rates
- by Angie Schottmuller, Search Engine Watch, November 22, 2011. "From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can improve conversion rates and help achieve your business goals..."
Added: 23 November 2011;
Page views: 118
Rating: 0
Votes: 0
- Mobile UX Sharpens Usability Guidelines
- Jakob Nielsen's Alertbox, November 7, 2011. Summary: Many guidelines are similar for mobile and desktop design, but their mobile interpretation is much more unforgiving.
Added: 21 November 2011;
Page views: 165
Rating: 0
Votes: 0
- A Slow Response to QR codes
- Top SEO, 21 November 2011. "Qr codes stand for quick response due to the nature and speed in which your smart phone can read them. They are designed and increasingly being utilised by advertisers on static media such as billboards, magazines etc to act as a gateway to digital media. This includes apps, websites and even virtual coupons. The flexibility and relatively low cost of the QR code is an attractive and potentially creative proposition for even some of the biggest brands in the world..."
Added: 21 November 2011;
Page views: 141
Rating: 0
Votes: 0
- 5% of U.S. Adults Use QR Codes, Up From 1% Last Year
- By Jon Mitchell. Read Write Web, November 14, 2011. "According to a new study from Forrester Research, 5% of U.S. adults now scan 2D bar codes - including QR codes - with their smartphones, up from 1% in 2010. Compared to consumer adoption, the development of 2D bar code reading software has grown much faster, while business adoption of the codes as a strategy has grown much slower..."
Added: 21 November 2011;
Page views: 125
Rating: 0
Votes: 0
- Half of Adult Cell Phone Owners Have Apps on Their Phones
- Pew Internet and American Life, November 2, 2011. "The share of adult cell phone owners who have downloaded an app to their phone nearly doubled in the past two years - rising from 22% in September 2009 to 38% in August 2011 - according to a new survey by the Pew Research Center's Internet & American Life Project. The share of U.S. adults who purchased a phone already equipped with apps also increased five percentage points in the past year, from 38% in May 2010 to 43% in the current survey..."
Added: 3 November 2011;
Page views: 182
Rating: 0
Votes: 0
- State of the Mobile Web, September 2011
- Opera Software, October 2011. "Highlights - Android users are more likely than users of other platforms to visit education sites. Windows Phone users are more likely to visit email and communications sites, compared to users of other platforms. Feature phone users are far and away the most likely to visit social-network and community sites on their handsets, with Android users being the least likely. BlackBerry (RIM) users are more likely than anyone else to visit computer and sports sites. Android users are the most likely to view 'Music, video and media' sites whereas iPhone users are least likely to view sites in that category. Across all platforms, the top 2 categories (other than 'Unclassified') are: 'Social networks & community' and 'News & information'..."
Added: 27 October 2011;
Page views: 175
Rating: 0
Votes: 0
This category last updated: 9 February 2012
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