FutureGov, 8 December 2011. "Reduce 5 kgs in 2 weeks and lose up to 4 cms in 15 days. Join Golden Gym today and avail a discount of 20%”, so goes one of the many SMSes that a SIM typically receives every day in India. These SMSes sell a wide range of products and services - weight loss to spas, doctors, real estate, coaching centres, etc. - reflecting the penetration of mobile phones even in a developing country. Most importantly, messages delivered on mobile phones are delivered instantaneously as the mobile travels with the owner. This ‘anytime, anywhere’ availability feature of mobile devices can be leveraged by governments to make public information and citizen services available 24*7...."
Further information on Mobile Government: Anytime, anywhere
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