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Government on the move: trends in mobile technology and how government can get on board

Victoria Online Seminar, June 3, 2010

Presented by Laura Chisholm & Eloise Wall, from Chisholm and Harper.

The increased uptake of internet-enabled smartphones means that more and more people are demanding access to key information on the go. In order to stay relevant and meet users needs government must consider the role of mobile technology in its communication planning.

This session will look at the mobile technologies that are having an impact now and those to watch out for in the near future. We will look at what Government is already doing in this space and the right way to get involved.

Areas covered included:

  • What does mobile mean in 2010?
  • Mobile technologies that are having an impact today: applications, streaming media, mobile social networking and mobile SEM solutions that are setting the pace
  • Opportunities for government in the mobile space
  • Getting strategic about mobile technology

Laura and Eloise's presentation is below:

Government on the move: trends in mobile technology and how government can get on board: June 3, 2010
View more presentations from egovrc.

Presentation Transcript

  • Victoria Online Seminar Series Government on the move: trends in mobile technology and how government can get on board
    • Thursday 3 June, 2010
    • Laura Chisholm & Eloise Wall
  • Agenda
    • What is ‘mobile’ technology and what are the latest trends?
    • Why should government get on board?
    • How can government get on board?
  • Who are we?
    • Chisholm & Harper is a consulting firm that specialises in online strategy
    • We don’t build websites
    • We are impartial advisors with no ties to any technology platform or vendor
    • We help organisations to use technology to more effectively and meet their users’ needs
  • 3 important developments
    • Smart phone technology has become more prolific
    • Mobile data costs less to access
    • People are more comfortable accessing and sharing data via technology
  • What is ‘mobile’ technology?
    • Voice
    • SMS & MMS
    • Mobile web
    • Mobile applications
  • What is ‘mobile’ technology? SMS & MMS
  • What is ‘mobile’ technology? Mobile web
  • What is ‘mobile’ technology? Mobile applications
  • In short...
    • Australian citizens...
    • own smart phones (or will soon)
    • can afford to consume data on them
    • are comfortable to share personal data through them
  • Why should government get on board?
    • Gov 2.0 taskforce recommendations
      • Move towards open government
    • Elections held every 4 years; but people catch buses, visit doctors, go to school and use government services every day
      • Can increase level of interaction between government and citizens, thereby increasing trust
    • Mobile is ubiquitous and provides immediate access
  • How can government get on board?
    • Deliver location-specific information
    • Deliver timely knowledge
    • Make life easier
    • Facilitate engagement & connection
    • Provide entertainment
    • Deliver financial incentives
  • How can government get on board?
    • MySMS Malaysia
    • R-U-Buzzed & Stumble Safely
    • Singapore libraries
    • Citilife (US)
    • Road conditions and crime alerts (Korea)
    • Fire alerts (VIC)
    • Mobile voting (Estonia / US)
    • NeatStreets
  • What do people want from government?
    • Outcomes
      • improving social and economic outcomes
    • Balance
      • balancing choice and flexibility with fairness and common good
    • Engagement
      • engaging, educating and enrolling the public as co-producers of public value
    • Accountability
      • clarifying accountability and facilitating public recourse
    • Source: Accenture Public Service Value Governance Framework, 2010
  • How can government get on board? Mobile delivery methods: voice, SMS, MMS, mobile web, mobile applications What government can provide? Location-specific info Timely knowledge Make life easier Connection Entertainment Incentives What the public wants Outcomes Improving social and economic outcomes Balance Balancing choice and flexibility with fairness and the common good Engagement Engaging, educating and enrolling the public as co-producers of public value Accountability Clarifying accountability and facilitating public recourse
  • All mobile interactions must...
    • meet a real public need
    • improve the health, welfare and economic and social wellbeing of citizens
    • fundamentally improve the trust equation between the people and their government

Added: 4 June 2010 Page views: 2,021 Rating: 0 Votes: 0
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Last updated: 4 June 2010