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SEO 101 - Part 3: Everything You Need to Know About Meta Description and Keyword Tags
by Stoney deGeyter. Search Engine Guide, January 26, 2010. "One of the big misconceptions about SEO is that everything we do is designed to increase search engine rankings. This isn't (or shouldn't be) true, and there is no simpler example of that then the Meta Description tag. Even though this description tag doesn't weigh all that heavily into the search engine ranking algorithms, it is still a very powerful part of an effective optimization campaign..."
Further information on SEO 101 - Part 3: Everything You Need to Know About Meta Description and Keyword Tags
Last updated: 16 February 201015
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