By Chris Boggs, Search Engine Watch, May 8, 2009. "... Through developing a deeper understanding of your primary market(s), customer segmentation becomes an important SEO consideration when applied to two factors that can lead to a higher probability of end conversion: the meta description and optimized page content. Here are some best practices to consider when creating compelling descriptions, as well as mixing SEO-strong copy with the right amount of calls to action..."
Further information on Customer Segmentation and SEO -- A Beautiful Couple
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