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Topics A-Z listing of articles and resources about best practice use of meta tags for search engine optimisation.

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When, Why and How to Construct a Meta Description Tag: by Stoney deGeyter. Search Engine Guide, June 11, 2008. "Meta description tags get a bad rap. They are often either considered to be more valuable than they really are, or dismissed as near irrelevant. The truth is that the meta description can be useful but it's on the lower rung of importance when it comes to the on-page elements considered by the search engines. So while not a whole lot of time needs to be invested in creating workable description tags, I'll give you a few pointers on what you need to consider..."

Added: 12 June 2008; Page views: 1,268 Rating: 0 Votes: 0

Does Google ignore meta tags?: Posted by Michael Martinez. SEO Theory - SEO Theory and Analysis Blog, May 20, 2008. "It's an all too common occurrence these days that people are unclear on what should be very basic, common SEO knowledge. Unfortunately, too many people in the SEO community still share bad information on blogs and forums. Does Google ignore meta tags? No, Google does not ignore meta tags. But the people who ask whether Google ignores meta tags may be looking for different answers..."

Added: 26 May 2008; Page views: 1,183 Rating: 0 Votes: 0

Meta tags DO matter — get it right for a change: Posted by Michael Martinez. SEO Theory - SEO Theory and Analysis Blog, May 13, 2008. "... The keywords meta tag DOES influence rankings for Yahoo! and Ask. Anyone can test this. Just stick a unique expression in your keywords meta tag and watch your page rank for that expression on those search engines. Q.E.D..."

Added: 14 May 2008; Page views: 843 Rating: 0 Votes: 0

US Court Learns SEO, Decides META Keywords Don't Matter: by Barry Schwartz. Search Engine Land, April 25, 2008. "Court Says Keyword Metatags Don't Matter--Standard Process v. Banks by Eric Goldman uncovers a recent case between Standard Process, Inc. v. Banks that shows that the court has ruled that the META keywords tag is "immaterial." Goldman said this is the first time the courts ruled based on knowledge of how the META keywords impact search rank, as opposed to passed cases such as National American Medical vs Axiom where a court ruled Meta Tags Can Constitute Infringement..."

Added: 28 April 2008; Page views: 1,128 Rating: 0 Votes: 0

I Never Metadata I Didn't Like: By Vin Crosbie. The ClickZ Network, April 18, 2008. "How I wish I had a dollar for every broadcaster or publisher who complains about not having more online traffic but who hasn't placed metadata on his sites. I'd be rich! The way the vast majority of consumers find information online is via search engines, and metadata is a major factor in what content search engines display to consumers..."

Added: 18 April 2008; Page views: 2,368 Rating: 0 Votes: 0

US Court Rules Trademarks In Meta Tags Can Constitute Infringement: by Barry Schwartz. Search Engine Land, April 8, 2008. "Eric Goldman reports that an 11th circuit, US Court of Appeals has upheld a district court's decision that the use of trademarked terms in meta tags can cause confusion and thus can constitute trademark infringement..."

Added: 10 April 2008; Page views: 969 Rating: 0 Votes: 0

Improve snippets with a meta description makeover: by Raj Krishnan, Snippets Team. Google Webmaster Central Blog, September 27, 2007. "The quality of your snippet - the short text preview we display for each web result - can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way). We use a number of strategies for selecting snippets, and you can control one of them by writing an informative meta description for each URL..."

Added: 3 October 2007; Page views: 1,238 Rating: 0 Votes: 0

Meta Keywords Tag 101: How "Legally" Hide Words On Your Pages For Search Engines: by Danny Sullivan. Search Engine Land, September 5, 2007. "If there's anything I particularly hate when it comes to SEO, it's the meta keywords tag. I so wish it had never been invented. It's practically useless, yet people still obsess over it. In this article, I'll explain more about why you shouldn't worry about it except perhaps for misspellings, as well as which search engines support it..."

Added: 6 September 2007; Page views: 1,412 Rating: 0 Votes: 0

The 10 Biggest Search Engine Optimization Mistakes: #3: Wrong Description: by David Bain. Self SEO, 4 September 2006. "The web page description can be found in the Meta Tag section of the page header. This is a section that is commonly missed out or not used to its full potential. This web page description is used by search engines to provide a description underneath the clickable page title link in their search results..."

Added: 6 September 2006; Page views: 2,358 Rating: 0 Votes: 0

The 10 Biggest Search Engine Optimization Mistakes: #4: Wrong Meta Keywords: by David Bain. Self SEO, 24 August 2006. "It used to be all you had to do was stuff your Meta Tag Keywords full of the phrases that you wanted people to use to find you in search engines. Then along came Google. Google decided to rank websites by the quantity and quality of links into the website, and by the content on the website..."

Added: 6 September 2006; Page views: 2,284 Rating: 0 Votes: 0

The Importance of Meta Tags: Providing the Human Touch: By Matthew Coers. Site Pro News, Site Pro News, April 7, 2006. "For the uninitiated, meta-tags are pieces of code within your website that contain information about each page. These tags are supposed to tell search engines and users what the page is about..."

Added: 7 April 2006; Page views: 1,293 Rating: 0 Votes: 0

A Look Behind the Page: By P.J. Fusco. Clickz, February 15, 2006. "First, we looked at how to prepare a list of relevant keywords and keyword phrases to help increase natural search traffic to a Web site. Next, we discussed how to weave targeted keywords and keyword phrases throughout a Web site. Today, we'll review a few more behind-the-page SEO techniques to encourage more search-referred traffic to your site..."