Meta Tags - Topics A-Z
Topics A-Z listing of articles and resources about best practice use of meta tags for search engine optimisation.
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Meta Tags - Archive
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Articles and resources about search engines and meta tags.
- The Meta Keywords Tag Lives At Bing and Why Only Spammers Should Use It
- by Danny Sullivan. Search Engine Land, October 14, 2011. "I was happy. I was joyful. I thought the meta keywords tag had finally died last year. But Bing recently said that it does use it. After some back-and-forth, I can confirm further that it does, but as a signal for finding spammers, not for improving rank..."
- Google Extends Support for rel=canonical
- by Thom Craver. Search Engine Watch, June 20, 2011. "... Today, Google announced they are now supporting use of canonical at the server level. To understand this, let's take a look at a typical Web transaction..."
- Google Now Supports 'Author' Tag
- by Barry Schwartz. Search Engine Land, June 7, 2011. "Google announced support of the authorship markup, enabling content sites to help identify their authors on the site and across the web.
The markup links up authors to content, for example, this content would be linked up to my name and can be used to find all the stories I’ve written here and on my other sites..."
- The Canonical Tag Can Save You from the Duplicate Content Monster
- by Ray "Catfish" Comstock. Search Engine Watch, February 28, 2011. "The canonical tag (rel="canonical") is an essential tool in the search engine optimization (SEO) toolbox. It is often a better solution that a 301 redirect in cleaning up duplicate content issues. So let's explore what those issues are and what the tag does. .."
- The Wonderful World of SEO Metatags
- Posted by Kate Morris. SEOMoz - The Daily SEO Blog, November 28, 2010. "Meta tags are the beginning of most SEO training, for better and worse. I contemplated on how to introduce this topic because we always hear the bad part of meta tags, namely the keywords meta tag. One of the first things dissected in any site review is the misuse of meta tags, mainly because they are at the top of every page in the header, therefore the first thing seen. But we don't want to get too negative, meta tags are some of the best tools in a search marketer's repertoire..."
- A Beginners Guide to Meta Tags
- Daily SEO Tips, November 15, 2010. "By definition, a meta tag is a code that helps the search engine find and categorize the content and data that can be found on a specific web page. When the internet first became popular in the 1990′s, websites relied heavily on meta tags. As such, a lot of people discovered that they could manipulate the search engines by feeding them information via the meta tags for commercial purposes, and as such, meta tags are not seen as being as important. But that is not to say that we can ignore meta tags altogether. Although not all of the search engines regard meta tags as being as important as they used to be, some of them still look to the meta tag when they are indexing a website. So it is best to use good meta tags, as having them is better than not having them at all..."
- Complete Guide to Rel Canonical - How To and Why (Not)
- Posted by Lindsay. SEOMoz Blog, October 27, 2010. T"here are a lot of great posts and resources about the rel canonical tag, but they can be hard to identify with a simple search. Even if you break through the clutter and find something truly useful, the current information can be hard to separate from the old. The web has been missing a current top-to-bottom resource on the rel canonical tag. In this post, I'll do my best to cover it all and update you on the latest. Learn why and how to use the rel canonical tag, when not to use it, the various opinions of experienced SEOs, and other bits and pieces that you need to know to use it correctly. Let us start with the basics, then we'll get into some more advanced ideas and issues..."
- Unloved, But Still Important: How To Leverage Meta Tags
- by Tony Soric. Search Engine Land, February 10, 2010. "... The META tags are arguably among the most important on-page HTML elements when it comes to SEO. META tags consist of three tags that reside in the head of your HTML code and should be found at the very top of your page..."
- SEO 101 - Part 3: Everything You Need to Know About Meta Description and Keyword Tags
- by Stoney deGeyter. Search Engine Guide, January 26, 2010. "One of the big misconceptions about SEO is that everything we do is designed to increase search engine rankings. This isn't (or shouldn't be) true, and there is no simpler example of that then the Meta Description tag. Even though this description tag doesn't weigh all that heavily into the search engine ranking algorithms, it is still a very powerful part of an effective optimization campaign..."
- Sorry, Yahoo, You DO Index The Meta Keywords Tag
- by Danny Sullivan. Search Engine Land, October 14, 2009. "Oh, that this weren’t true. Last week, Yahoo made news by disclosing that it had quietly dropped support for the meta keywords tag. As a long time hater of that tag and the insane questions it has produced, I was thrilled! But today, I see conclusively that Yahoo still supports the tag..."
- Google Code parametric: Google Search Appliance (GSA) Parametric Navigation using meta tag information
- Google, 2009. GSA and Google Mini can search your meta data and meta tags to refine search results - using an AJAX-based UI component for parametric search.
- Customer Segmentation and SEO -- A Beautiful Couple
- By Chris Boggs, Search Engine Watch, May 8, 2009. "... Through developing a deeper understanding of your primary market(s), customer segmentation becomes an important SEO consideration when applied to two factors that can lead to a higher probability of end conversion: the meta description and optimized page content. Here are some best practices to consider when creating compelling descriptions, as well as mixing SEO-strong copy with the right amount of calls to action..."
- Understanding the New Canonical Link Element
- By Erik Dafforn, ClickZ, February 18, 2009. "... the three major search engines (Google, Yahoo, and MSN/Live) announced joint support for a new link element that enables engines to reduce their guesswork when it comes to identifying your site's canonical URLs. Today's column runs through the basics of the element: what it is, and when, why, and how you should use it..."
- Meta Tag Editor
- Provided by Trellian, this wysiwyg meta tag editor gives you a form to complete with the required information and the html code is generated for you to copy and paste into the head of your html document.
- When, Why and How to Construct a Meta Description Tag
- by Stoney deGeyter. Search Engine Guide, June 11, 2008. "Meta description tags get a bad rap. They are often either considered to be more valuable than they really are, or dismissed as near irrelevant. The truth is that the meta description can be useful but it's on the lower rung of importance when it comes to the on-page elements considered by the search engines. So while not a whole lot of time needs to be invested in creating workable description tags, I'll give you a few pointers on what you need to consider..."
This category last updated: 18 October 2011