Schema.org
"This site provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google and Yahoo! rely on this markup to improve the display of search results, making it easier for people to find the right web pages..."
Further information on Schema.org
Last updated: 12 July 2011
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How To Use Rich Snippets, Structured Markup For High Powered SEO
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by Eric Enge. Search Engine Land, November 7, 2011. "I recently received a question from a reader asking about the way search engines were using microformats and other forms of structured markup.
Today, I am going to address that topic from the perspective of its impact on SEO. What is particularly interesting about this topic is that structured markup provides publishers a way to provide the search engines information about their website(s)..."
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Will Schema.Org Affect Your SEO?
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by Veronica Davis. Daily SEO Tip, 13 July 2011. "On June 2, 2011, Yahoo, Google and Bing announced their partnership on schema.org. This will act as a stop point for web owners and developers which provides resources to help them markup their site pages. This in turn makes them easier to read, understand and get indexed by the search engines. This is a big step given the fact that search engines usually need you to markup your pages in a particular manner for indexing purposes..."