by Aaron Bradley. Search Engine Land, September 29, 2011. "With the introduction of the schema.org vocabulary, much attention has been focused on the benefits of employing structured data for improved visibility in the search engines.
The mostly widely cited and easily verifiable of these benefits is the generation of rich snippets: a specially formatted search result block that includes information specific to the type of resource being referenced.
Might there be other SEO benefits to using structured data?..."
Further information on Employing Microformats & Structured Data For Enhanced Search Engine Visibility
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