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How Maps Are Transforming Local Search

By Gregg Stewart, ClickZ, March 11, 2010. "... In terms of unique visitors, Google Maps leads the race and taking share from some IYPs [Internet yellow pages]. In the past, many of the IYPs relied heavily on favorable organic SERP placement as a traffic driver to their local sites. Now that Google (and Google Maps) has increased its local search results, users don't have to click through to the IYP sites..."

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Added: 11 March 2010 Page views: 691 Rating: 0 Votes: 0
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Last updated: 11 March 2010