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You Can Build It, But They May Not Come

By Sage Lewis. Search Engine Watch, May 10, 2007. "My point of all this is, Link Love will not just come to you – even if you create something amazing and interesting to your target audience. As you sit back, somewhat exhausted, to admire what you've created, it might be easy to fall prey to the mentality that if it's cool enough, people will find it and be inspired to link to it. Wrong. You've got to get out there and seed the interest. It's a simple concept, but it can be difficult to take time to let others know about your masterpiece when you've spent all your time creating it..."

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